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YouTube SEO: How to Rank 1 on YouTube – Marketing Blog

Introduction You already know very well that one of the most important tools to build your online brand is to have a presence on the YouTube platform. Through it you can position yourself on the web, but you have to know its own rules to achieve it. This means that you can find a way to optimize your content to rank 1 through YouTube SEO . On the other hand, perfecting your YouTube videos will also make them appear in the first places of the results of other search engines. In short: YouTube SEO will help position your brand on and off the platform. Therefore, what you do best on YouTube will help you enhance the image of your business in many ways. The platform is a fundamental base to position your brand and today we will teach you how to make your videos enter the ranking. But first, let’s remember what we mean by SEO. What is SEO You probably know this almost by heart, but it never hurts to remember what we are talking about when it comes to SEO . Search Engine Optimization is a set of strategies that will allow you to optimize your site (or, in this case, your videos) so that it is more relevant to search engines. The study of keywords or keywords and the creation of content of value for the user are the two pillars on which a good SEO optimization process is based. Its objective is to achieve the adjustment of the material so that the search engines of different platforms notice its quality and rank your page in the best positions. Now, how do we bring this to YouTube? Let’s dive into some techniques that will help you make your videos more popular. How to Rank on YouTube: SEO Step by Step As we said before, YouTube has its own rules. Just as search engines look at different characteristics of a site to show it in the results, this platform stops at some particular details to suggest videos to users.  YouTube SEO will allow you to optimize your material so that it appears first. Now, what elements are taken into account? Let’s discover them. Title The title is a vital factor for YouTube SEO. You must dedicate time and think about it in detail. Well-written titles can make the difference between someone who watches and shares a video and someone who skirts it . Furthermore, YouTube SEO prioritizes them as well. The title and cover are the main elements that users take into account when choosing what to see. Here are some of the factors you should consider to title your video. Keywords The keyword you want to rank must be in the title. This is probably obvious, but keywords are often misused. Your keyword must appear first: YouTube SEO looks at the order in which the words are arranged. A video whose title begins with the keyword will rank higher in search results.  Why use parentheses or square brackets on YouTube? Other elements that make the title effective are parentheses and square brackets. According to a Hubspot study, using parentheses or brackets significantly increases view rates. If you add a suggestive word in parentheses to your title, such as “fast”, “today”, “now”, “case study”, “launch” or a phrase that expands the information of your video, your clicks will increase. Dates: Why Are They Important? YouTube wants to show users content that is relevant and current. Yes, it is logical, but how do we make you realize that our content is? Include the year you’re in in your video title so that it stands out almost instantly in suggested and search results. Putting the date and adding a description will help YouTube SEO to notice that your material is valuable and, above all, that it is still current. This will also improve your positioning because most of the searches contain the keyword and the temporary data. If you add both, you will be much more likely to appear in the results. A title that includes the year will rank better than one that does not have it. Engagement signals The second element that YouTube SEO takes into account when it comes to positioning videos in the results is engagement . The interactions that users make with your videos are essential for the platform to highlight them. Those videos that have the most engagement usually appear first. To determine which videos connect the most with the public, YouTube looks at engagement signals. Let’s find out what they are. What are engagement signals? When we talk about engagement signals , we refer to likes, comments, views, and subscribers. In other words, YouTube SEO stops at the ways in which people engage with your material. For the platform, more interaction means more relevance. Among the different ways of contact, comments are what make your video rank higher. So, focus on getting more feedback. How? Keep reading a little more. How to increase engagement on YouTube We said it just now: comments are the strongest engagement signal YouTube SEO fixes on. Increasing your comments is a relatively simple task. Many content creators simply ask for general opinions, such as “if you liked it, comment” or “leave me a comment.” However, this way is not very effective. Try a specific CTA at the end of your video. The more concrete the better. When you invite your audience to comment on something particular in your video content, a more personal relationship is generated and they are more likely to leave a comment. If, for example, you’re making a video about marketing strategies, don’t ask if they liked it; better ask a question about which of those they have seen they intend to apply first. The relationship with your audience is a basic piece for YouTube SEO, so remember to cultivate it. Tags The labels or tags are the third factor to consider SEO to work on YouTube. They no longer influence to the same extent as before, but they still work and you should incorporate them when publishing. Here we bring you some tips to define your tags. What are tags used for on YouTube? First of all, the tags are used to help YouTube and search engines understand the content of the video . They are one of the ways that the platform has to approach your material. For this reason, try to use a few, but that are specific and that are directly related to the topics you are going to talk about. Common mistakes when using Tags on YouTube The most common mistake is using too many tags. Adding too many tags confuses YouTube and Google. If you overdo it, you will be telling the platforms that your video is about many, many topics, which will confuse search engines. And we already know what happens when a search engine does not understand the material: it does not position it in the ranking. “The title and the cover are the main elements that users take into account when choosing what to see.” Tags Formula The best way to rank your videos through tags is that they meet the following requirements: contain the main keyword, build alternatives and provide context. How is this accomplished with a few labels? Try dividing them as follows: Main Keyword. The first tag must be your main keyword. YouTube is going to evaluate it first, so it’s important that it’s the one you want to rank for. Alternative Keywords. Create two or three different versions of the previous one. You can find them by putting the main keyword in the YouTube search engine and analyzing the suggestions. These will be great options. Context Keywords . Finally, use one or two tags that describe in a general way what you do in your channel or the industry in which you work. This type of keyword will give YouTube the context in which the video takes place. Video Cover: How to Increase CTR The Click To Rate is very important to rank on YouTube: if your videos have a lot of clicks, your position will be higher. To increase the CTR of your videos, pay attention to the covers. These are, in addition to the title, one of the elements that the public pauses the most when deciding whether to see content or not. What are they The thumbnails or covers are the first screenshot of your videos that users will have. When choosing the image that will be next to the title, you must ensure that it is designed in a strategic way to generate the most clicks from subscribers. Next, we give you some tips to achieve the best result. Step by Step To make a cover that is attractive, we must stop at the two fundamental elements: colors and text. First, use colors other than YouTube . That is, don’t wear red, white, or black. Instead, use contrasting colors like green, gray, orange, blue or purple to stand out. This makes your covers stand out and look more attractive. Second, the text. Your cover should have large text and a bold phrase. It is a small space, so the design will be essential. It is advisable not to exceed 30 characters. Video Description: Mini Blog Post The next step is to adjust the description of your video. Long descriptions are proven to help you rank better ; therefore, you should try to write a kind of mini blog post. These types of descriptions help YouTube better understand what the content is about. It is best if the text has between 100 and 200 words. But what to write? Highlight the content of your video, but without revealing the most important data. The idea is that whoever reads the description should watch the video for full details and information. Video Length Longer videos are proven to rank better than short ones. At the top of the search results, the average length of the videos is almost 15 minutes. A few years ago, YouTube released a statement in which it clarified that it privileges those videos that make people stay longer on the platform. YouTube wants users to navigate your page, so it will place more importance on content that helps you do so. Create videos that are 8-15 minutes long. But beware! Do so when relevant to your field of action. How to rank in Suggested Videos Another strategy to optimize YouTube SEO is to appear in suggested videos . If your content is in the suggested list of a video with a lot of views, chances are you can bring some of that audience to your channel. The best way to appear on this list is to use the same tags as the video in which you want to appear as suggested . By using the same tags, YouTube understands that they are both addressing the same topic and that those who see the first will probably want to see yours too. Now, where can we find those labels? Tips. How to find popular video tags To position yourself among those suggested by a popular video, as we just said, you must use the same tags. This means that, first of all, you have to find out what they are. To do this, you must access the source code of the page. If you’re using Chrome, right-click on the page and point to “view source code.” Then another tab will open with the code, in which you must look for the “keywords” section. The easiest way to get there is to activate the page’s search engine with Ctrl + F and place the word “keywords” there. All the terms that appear in this section will be the tags used by the video. If you don’t want to use the code, we bring you two tools that can be very useful.  Tubebuddy is an extension for your browser that will help you discover the tags of other videos and will also simplify the management of your channel. VidIQ is also useful for discovering tags and also analyzes your videos to implement ways to improve them. Once you’ve found the tags, use some for your videos. Don’t forget to copy them exactly. If your material is of quality and has the same tags, it will begin to appear as a suggested video. “The labels or tags are the third factor to take into account when working on YouTube SEO” Audience Retention: How to Optimize Your Videos Finally, we bring you a strategy that has to do with audience retention. The top ranked videos have one thing in common: long viewing time. People stare at them; they do not leave them after a few minutes. This tells us that Audience Retention influences the positioning of your material. Here we bring you an effective way to evaluate what your audience wants to see and provide it to them on your channel. First, sign in to your YouTube Analytics account and click on Audience Retention.  This report will show you how long people watch your content and where their interest wanes. That is, it will show you the moment when people leave your video.  Look for a video on your channel that has performed very well and look at the audience retention peaks (the moments that had an above-average number of audiences). Lastly, watch that part of the video to find out what made people keep watching. What worked for the audience to stay? It can be a graphic, a joke, or even something simple like the camera angle change. Take note of these details and apply them in your next videos. conclusion Nowadays, it is not enough to have a YouTube channel to position your brand. The material you produce for this platform must be thought out and adjusted to it, as search engines will also look at all the details. Appearing in the list of results or in suggested videos is not a very difficult task, but it takes time and dedication. To achieve this, you must take into account all the elements that we indicate, from the title to the factors that help to retain your audience. If you apply these tips, your content will be optimized for YouTube SEO and you will be able to reach position 1 in the ranking.  Suggested Articles
  1. How to create a successful YouTube channel
  2. Videos for your content marketing strategy
  3. 5 important metrics when doing video marketing
  4. How to use Google Trends for a content strategy 
  5. Engagement: what it is and how to take advantage of it

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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