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Yoast SEO: 13 Tips to Take Advantage of It

In this article we are going to talk about a well-known tool, which has been gaining popularity and strength, to the point that it is a practically essential SEO ally if you want to enhance its benefits in order to succeed in the digital world. Next, we will find out more about this SEO plugin so that you can also take advantage of it. Keep reading and you will understand what it is about. Let’s suppose that you have already created your website on WordPress , and you install the Yoast SEO plugin because you have done your research and you are convinced that it is the touch your business needs to achieve success. You already have quality content, as well as a well-defined strategy, but now, the following questions spring to mind; What else can I use to my advantage? How can I be sure that the content manager and plugin settings are the most appropriate for my website? And it is that achieving this seems simple, but improving the vision of a WordPress blog is one of the main challenges of those who want to prosper in this digital jungle. But, the good news is that Yoast SEO can make this job easier for you and help you change the course of your business, achieving excellent results, taking care of all the details. Now, why Yoast SEO for WordPress? According to various specialists in this area and bloggers, it is the best plugin to enhance the positioning of our website. Due to the number of advantages it offers, in addition to being simple and guiding the optimization process. However, in this world there are no “universal” solutions, as it will have a lot to do with your preferences and the approach you give to your website, as well as various general and specific guidelines that you will discover later. So, surely if you are reading this article it is because you want to enjoy the benefits that you can get with this plugin. And you will be delighted to discover that we have for you some tips about this resource that will allow you to get the most out of it.

What is Yoast SEO?

Before addressing the topic of the plugin, in general, we must talk a little about SEO. Its acronym stands for Search Engine Optimization, it is a technique that is widely known within digital marketing, since your main objective is to better position websites in search engines. Knowing how to take advantage of SEO techniques is not a simple task. It requires many hours and a lot of knowledge, to achieve the objective, which would be in itself, to achieve that your website is located in the first positions in the search engines. Now Yoast SEO plays a very important role in achieving this end. Since it is a WordPress tool that gives you everything you need to leave your site in perfect condition for search engines, since it performs a kind of control of the SEO rating of the published texts. It may sound very difficult but it is really easy to do. Since the most fabulous thing about this resource is that it guides you through the process, showing you which aspects are correct and which ones you should improve, allowing you to have a better mastery and learning. In short, if what you are looking for is for your website to achieve a place in the top positions of Google and other search channels, you cannot stop using this tool to optimize your publications, even on social networks. Another benefit of Yoast SEO is that it allows the description snippet, which are those response boxes that appear in search engine results above the first position. Now that you’ve found out what it’s all about, let’s see how to exploit those benefits next.

13 Tips to take advantage of it:

SEO analysis

The SEO Analysis tab primarily identifies how optimized your content is for search engines. In this area you must make use of a keyword or focus keyword, which will serve to optimize your content. After this, the plugin will show you if the content is optimized for SEO based on that keyword that has been added. The advantage of this tool is that it will analyze the keywords to determine how well the article is optimized with that specific keyword. If it is not adequate, or needs some adjustment, it will offer recommendations to improve them, thus optimizing your entries. Which could allow you to climb positions in Google search results . It will tell you what it is doing well and what can be improved:

Yoast SEO readability analysis

That your content is optimized for SEO is not enough, it is also necessary to determine if it is easy to read. Yoast SEO analyzes that the content of your website is structured in sections, as well as the length of the sentences and the sections. With this Yoast SEO tries to measure how readable your content will be for visitors, offering suggestions on how to improve readability . It depends on this that your visitors have a good experience when visiting your website. Keep in mind that the suggestions provided are an excellent benchmark, however they are not exact, so don’t try to get a perfect score.

CornerStone content

The CornerStone (CS) or Cornerstone Content are those articles on your website that you are most proud of. They are those that are very well written, reflect your business and communicate your mission. You must choose your CornerStone carefully. Select multiple pages that you would like your visitors to read if they visit your website. Those that contain the keywords that you definitely want to rank in Google. These would be, in themselves, the articles that you want to position in the search engines and they play a very important role in any SEO strategy. But don’t worry, you can easily do this with the help of Yoast SEO. By selecting an article as CS, Yoast SEO will help you establish a solid internal networking structure . The tool will then prioritize those articles that you have marked as CS content. The amount of CornerStone will depend on the size of your website, if it is large it will have more than if it is small. If you write on more than one topic, be sure to choose a CS article in each category .

Google Search Console

Google Search Console or Google Search Console, is a tool that will allow you to see information about how a site works in Google’s organic search. The Google search console will allow Yoast SEO to import information if you click on the “ Get authorization code from Google” option and then enter the code there.

Yoast search skin

Appearance settings in Yoast search represent the heart of this WordPress SEO plugin . Since through this we can define the aspect with which our content appears on Google. So, it turns out to be very important to understand how to configure Yoast SEO in this regard. When conducting a search in Google, this search engine returns us some results, which have a specific format, such as: article title, page url, as well as a brief description in small letters. Each of these results is called a snippet, which is a result box that Google shows above the first position. It is more than obvious the importance of having some control over these, in order to stand out from the rest of the results , resulting in more clicks and, consequently, more visits.

General search appearance settings

In the appearance section in the search, we must enter the ” General” tab In this we can configure aspects that influence all the content of your website.

Importance of URLs for SEO

In the field of online marketing the URL is something basic. URLs replace IP addresses with a text version, so that they are understandable by people . And so that computers can communicate with servers. A basic URL is compulsorily composed of 4 parts. These will govern the rest of the URLs of a web page: Protocol: There are two types of basic protocols:
  • http. This is a basic protocol by which the vast majority of pages on www servers are governed.
  • https. This type of protocol is used in order to protect user data, such as credit card numbers and personal data.
Subdomain: It is a third level domain, this will depend on the main domain. These can be created without any restrictions. An example would be:
  • www.genwords.com (www is the subdomain).
  • genwords.com (does not have a subdomain).
Domain: Represents the main level of a website. If a domain is available, it can be registered. TLD (Top Level Domain): It is the extension that accompanies the domain. For example:
  • .com
  • .net
  • .org
Sub-folders: They are those folders that are within a domain or subdomain. Page: It is the last level that a URL has, in which the final content is found. It is important to include, in the URL of a page, the keyword for which it is intended to position that page, but without abusing them. Although there is no limit, it is also recommended that the URLs be short for the following reasons:
  1. It will be easier for the user to read and understand.
  2. The positioning capacity of the URL decreases the more words the URL has.
For this reason we must eliminate everything that is not necessary in a URL, that is, if the URL is “Yoast SEO 12 tips to take advantage of it” the URL should remain in “yoast-seo-tips” As you can see, the words in a URL must be separated using hyphens (-) and avoid other types of separators.

WWW vs. no WWW Does it affect SEO?

In the early days of the internet www was the norm, however today there are many sites that do not use it . And it is that sometimes users wonder what is the difference between using, or not, www in the URLs of the sites. And above all they want to know what would be the best option for SEO, and if they should change the URL of their site. Well, in terms of users or SEO, there is absolutely no difference between www and non www. It is absolutely a personal preference . The important thing is to be consistent with the one you chose when creating your website. That is, if it is already established you should NOT change the URL of your site to add or remove www from it. If you haven’t added your site, click on the gear icon in the upper right corner of your screen and select Site Settings. And proceed to choose the preferred domain: By making this selection Yoast will automatically set a canonical URL in the header of your site, which will inform Google of your personal preferences. Being a bit more technical it can be added that when adding www in front of a site, it acts as a host name. Which can help in terms of flexibility with DNS, the ability to restrict cookies when using multiple subdomains, among others. While domains that do not use www, also called naked domains, do not have a technical advantage.

Which brings better benefits in SEO: SSL or no SSL?

The SSL (Secured Socket Layer) or “secure connection layer” protocol is one that allows the data of a website to be encrypted, thus guaranteeing customers or visitors that the website they are accessing is legitimate and that they are provides an additional layer of security to prevent your most sensitive data from being exposed. When you use an SSL certificate (https), this data is encrypted to ensure that it cannot be intercepted by third parties, such as those corresponding to financial transactions, user names and passwords, and credit card information. Until recently it was believed that the use of this type of certificate was only necessary for clients oriented to electronic commerce and who have a WordPress site, in order to encrypt all the information sent from that website and to them. But Google has made it clear to us that any website published on the Internet should make use of a security layer through the HTTPS protocol, even affecting the positioning of websites that do not use it. Installing an SSL Certificate and configuring it in WordPress is a very simple task, so postponing such work will not make your website more secure and it will not make Google look favorably on it.

Yoast SEO social media tab

Due to the large volume of users who have social networks, more and more companies are joining to use them as part of their strategy and thus expand their brand image. The increase has been so great that even Google has also noticed, giving more value to the actions that are carried out in these virtual spaces. In this tab you can manually configure the way your content will look when it is shared through social networks such as Facebook or Twitter :

Using the Yoast SEO Meta Box

The box Yoast SEO goal is the section where you can interact more with this plugin. The meta box helps you in the following way:
  • Analyze your content for SEO quality and readability.
  • Help in the configuration of the options to be able to check how your content works on Google, as well as on social networks.
The meta box is located below the WordPress editor. And there are two ways we can interact with the meta box:
  1.   You can switch between SEO Readability and Analysis.
  2.   You can access additional options for your social networks, as well as advanced options.

Exploring the Yoast SEO Dashboard

Once you have configured Yoast SEO and understand how the meta box works, we will proceed to take a look at the dashboard. Yoast SEO on the main page of the dashboard will alert you to any potential SEO problems your site is presenting. For example, below you can see one way Yoast SEO indicates that it does not like that our site tagline remains the default: In this case Yoast will give you instructions on how to fix this problem. Although this notification could also be ignored.

Optimize your titles for SEO

As we already know, the title is the main heading that will appear in Google search results . You will have a space in which to manually add the title of the page or post of your blog, in addition to the meta description in which you can add a summary of your page. The ” Titles and Goals” area represents an extraordinary tool for automating almost everything on your SEO page. Yoast SEO has this area that will allow you to set the SEO titles and meta descriptions for your articles or pages. What makes this so powerful is that you can use a large number of variables and include information in custom fields.

Conclusion

Undoubtedly, there are  two essential elements for SEO positioning, such as the content and the links that we manage to make to this information. This is due both to the impact and relevance that these can achieve in your strategy, as well as the dedication that they require on a continuous basis. However, there may be other aspects that we could improve through Yoast SEO and that could benefit the positioning of our website or blog, which in many cases can go unnoticed or leave in second place. And we must consider that the use of this type of tools can make a difference to achieve the first positions of the pages in search engines. Those aspects to which we refer have to do with the configuration of the content manager on which we have built our website and especially the plugins that we have used as a support tool for SEO. In general, we tend to trust the configuration that is already predetermined in the tool, which cannot be said to be necessarily bad, but it does not turn out to be the optimal one to engage a good strategy . So it would not be too much to access the configuration corresponding to the content manager (you only need to do it once), and if you wish, carry out an occasional review after making a significant change in our strategy, to corroborate if it is necessary to adjust it to the new scenario . In conclusion we can say that Yoast SEO is a fantastic plugin, which is ideal to improve the position of your web page or blog in Google. However, it is necessary before I say goodbye to warn you that, although you must include the keyword in various parts, be careful not to overload the text, since Google could penalize your site by taking it further from the top positions of the search engine. I hope that when you get here you will be more clear about what Yoast SEO is and how you can use it to your advantage, finally managing to produce excellent content for both your visitors and search engines.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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