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Why Add Emojis in your Email Marketing Campaigns

Emojis are increasingly present in our daily communication. Surely you use it when you send messages through WhatsApp, SMS or even on social networks, these designs serve to reinforce information – or often even to replace words. Despite being closely related to young users, emojis are also used and recognized by readers of all ages. So why not incorporate emojis into your email marketing campaign ? Using emojis in the subject line of, for example, emails can increase the open rate – and consequently your conversion rate. But that’s not the only advantage. Read on and discover why you should add emojis to your email marketing campaigns:

Why use emojis in your marketing campaigns

Some research by experts like Experian demonstrated the effectiveness of the use of emojis in the subject of emails. The results of the study indicate that using these symbols increases the open rate, click rate and CTR. But it also brings other benefits. Let’s see:

– Attract users

Who can resist a smiley face? Apparently few people. The emojis in the subject line convey a message of joy, leading your users to believe that this is a topic they should read. According to a study by Experian, 56% of brands that use emojis in the subject line saw an increase in the open rate of emails.

– Increase the visibility of your brand

Regardless of whether or not your users open the email, it certainly stands out in their inbox. And that increases the visibility of your brand, which becomes better known and more trustworthy in the eyes of your potential customers. TWEET: Emojis in email marketing strategy increase the visibility of your brand.

– Makes your subject line more concise

By using emojis in your subject line, you can substitute pictures for words and make it more concise. A smaller subject line is ideal for mobile devices.

– Makes your subject line more expressive

With the emoji, your subject line will look more expressive – you manage to convey the exact emotion to the readers, which can be a big differential in your campaign.

How to put emoticons in your mail:

Placing an emoji in the email subject is an extremely simple task. All you need to do is go to the site or visit emojipedia, choose the emoji you like the most, copy and paste in the desired place. It is important that you know that emojis have different styles depending on the operating system. Not the system of who sends, but who receives. Apple, Windows, Android, each system has a different emoji design. In this case, it is worth checking this emoji list to see how it will appear on each system and also if it is available. The emojis will stay in the “chart” style when you insert them into the theme. When you send it, the emoji will adapt to the style of the operating system of the device in which it is opened Now, in the body or closure of your email, inserting an emoji is much simpler, you just have to start writing your new email and when you want to insert an emoticon you go to the menu at the bottom, in gmail, where there is the face. You select the one you like and then you insert it in the message. Ready.


Did you know that emoji are popping up everywhere? According to the website, some brands use a single emoji to set their subject line, for example the On store. On is a running shoe company and is known for its Cloud shoe line. They include a “cloud” ☁ in all email subject lines as a natural extension of their branding. And it makes your emails easy to spot in your subscribers’ inbox. Let’s see This is the subject line in the Gmail preview pane: When the email is opened, the following image appears: As you can see, when an emoji is added to the subject line in Gmail, the icon will look different in the inbox preview and after the email has been opened. This is because the inbox preview uses the Android system, while the open email view uses Google’s own style. Other brands use multiple emojis to complement, for example Alto: Another example is   Doughbies, a San Francisco-based company that offers cookies on demand:

Recommendations for the use of emojis

How can you integrate emojis into your email marketing strategy successfully? Here are some tips to consider:

1. Test

Don’t start sending emojis to your entire contact list right out of the box. First, you need to test the impact of adding emojis to a sample from your list and compare it to a control sample using the same subject line minus emoji. This will allow you to accurately measure the impact of including emoji in your campaign and exclude other influencers.

2. Don’t overdo it

Just as important as testing on a small scale is that you don’t overdo it by using too many emojis. Start with an emoji in a campaign, to see how your subscribers respond. If the answer is satisfactory, you can gradually increase the amount.

3. Make sure they make sense in context and for your industry

Tone of voice and context is key when using emojis. While the “laugh” emoji can have a high open rate in some circumstances, that doesn’t necessarily mean it will go well with your subscribers. You must always keep in mind your brand identity and you must be very careful with the way you use each emoji. Chances are, a subscriber will not be very happy to see a laugh included in an email that alerts them to their credit card statement, for example.

4. Make sure the emojis look correct

While an emoji can get your subscribers to open your email, a subject with a broken emoji is more likely to get deleted or generate a complaint. Playback may vary by device and platform chosen – the same emoji will appear very differently on a mobile device than on a desktop computer. Make sure to check that the emojis you are using are compatible with the email providers and devices your subscribers use.

5. You should know where your emails are reaching

Emails that incorporate emojis can experience a wide range of inbox placements, but this is not always the case. For example, using the ‘woman’ emoji around Mother’s Day can have a low inbox placement rate, meaning the rest are not delivered or spammed. Before concluding if the use of emojis was successful or not, make sure that you are also checking where your messages are arriving.

6. Study the competition

There are plenty of options when it comes to using emojis in email subject lines, so keep an eye on what your competition is up to. You may be able to avoid making similar mistakes. To finalize the recommendations, let’s see what a Marketing expert like Juan Merodio tells us about it. 


As you can see, the use of emojis in the subject lines of your email marketing campaigns have the power to transform the conversations between your brand and your subscribers as they allow you to offer a much more effective and attractive user experience. That is why inboxes are being increasingly segmented with email marketing from different brands trying to create a relationship or promote a sale. If you use it right, emojis can unlock a level of creativity that emails, alone, cannot deliver. To ensure that your audience accepts and likes, you use emoji in emails, do tests so that you understand what the reaction of your Leads and customers. Start out in moderation to analyze the reaction of this small part of your email base. If it’s correct, go ahead and try a slightly larger base. If you’re wrong, take it as an apprenticeship. Experiments in Digital Marketing are an important part for companies that want rapid growth.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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