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What is Web Positioning or SEO?

When we start working in digital marketing , many doubts arise regarding the different techniques and concepts that must be handled in order to make a successful digital marketing strategy. Web positioning or SEO is one of the most important strategies when it comes to having good results in online marketing. What is SEO or Organic Positioning? SEO, for its acronym in English, stands for “Search Engine Optimization”. It is about optimizing your website for search engines through techniques and keyword studies and developing valuable content for audiences. For its part, Wikipedia defines SEO positioning as “Search engine optimization, search engine optimization or web optimization. It is the technical process by which changes are made to the structure and information of a web page, with the aim of improving the visibility of a web site in the organic results of the different search engines. ” Gianluca Fiorelli, author of the I Love SEO blog and SEOmoz associate consultant, says that SEO “is not simply ‘search engine optimization’ (we do not optimize search engines), but rather ‘search experience optimization’. Users are the main focus of true SEO, and that is something that Google itself preaches to all website owners (not just SEOs). ” Another simpler concept, but one that hits the spot, is Neil Patel’s. He assures that “SEO is the process of optimizing your content online. So a search engine likes to show it as a good search result for a certain keyword. ” That is, SEO is the optimization of quality content so that the search engines of the different platforms can find you more easily when a user needs to find information regarding the commercial sector where your company is. How to increase my sales with Content Marketing SEO history As the years have passed, search engines have evolved. Since when Yahoo! In 1994, one of the first online search engines, the algorithms on which they work have been modified and it has been made that being in the first places of the search results is a battle between the most strategic. The term SEO (Search Engine Optimization) was used for the first time in 1997, and that is when work began on optimizing keywords on web pages. Google was born in 1998, led by Larry Page and Sergey Brin and with this birth the Page Rank was also created. Page Rank is the ranking used by this search engine to measure the “authority” of a web page. That is, the importance of one site with respect to another. This ranking was public for a long time and anyone could see it through many tools. As of 2016 Google hid it and now only they can see it. From the moment Google was born, search engines began to organize themselves based on a ranking of results and in 1998, Jeffrey Brewer, from Goto.com, created the first prototype of advertising based on PPC ( Pay Per Click ), a very big advance when it comes to digital marketing.  As we see in the following infographic, SEO positioning took off from the moment Google and its power rank were born. From that moment on, all other search engines have adapted to the changes in Google’s algorithm, taking it as a model. history of SEO
How do search engines position you? The content We are going to tell you the secret for Google to position you. The key to being at the top is content! But not just any content, it must be 100% original content and of your authorship. Google penalizes duplicate content. So the first thing you have to know is that the content has to be 100% produced by you. Another important point is the length of your post. Previously, just by writing an entry with 300 words and the appropriate keywords, Google positioned you, but not now. For Google to place you on the first pages, your content has to be more extensive.  Neil Patel , one of the most renowned experts in online marketing, assures that the extension must be more than 2000 words. Keywords or Keywords Keywords are like the map and the keys  that you give to Google to open the door of your portal. With them, Google finds you and knows what you are talking about in a certain article and thus can position you in the first places of the search. The keywords or keywords have always been important, despite all the changes that the different algorithms have had, they will always be present. Why? Because they are why Google (or any other search engine) recognizes what our articles talk about or what our services are. In short, they are the terms with which users do a search. There are two types of keywords. The general ones that are used by users who do not know exactly what they are looking for, for example, “trips” “cakes”, etc. travel images On the other hand, there are the specific keywords, which are more elaborate searches and are what your potential customers make. This because they are already clear about what they need, for example “trips to Roraima Venezuela.” If your business is a travel agency and you have this destination, this client will surely take a look at your page. positioning For this reason, you must do a study (using the Google tool for keywords) and choose the words that best relate to your brand and product and leave them fixed on your website, in addition, complement with Content Marketing to have more possibilities of being found. In this video, Matt Cuts explains how Google searches work. How Search Works The relevance Let’s suppose that your business is the purchase and sale of real estate in Argentina. Take the case that a potential client searches on Google for “best areas to buy a house in Buenos Aires. The “spiders” of Google go through all the websites analyzing the content and puts the sites that talk about this topic in the first search results, prioritizing those that it judges have better content. We call Google “spiders” the little robots that go through all web pages examining each content . They love new and quality content, every time you publish they visit you, examine your content, and then position you in a place of a user’s search. So how relevant is the content you are writing to your audience? Is what you’re writing really what your target audience wants to read? Relevance is in a few words the quality of your content compared to other websites that work on the same topic as you. Google takes relevance into account a lot, so if you haven’t sat down yet to study what your potential customer wants to read and what kind of searches they do, it’s time for you to take a few hours to start doing it. Periodicity in publications While it is true that content is the king of search engine positioning, another very important point is the time you let go between publication and publication. Neil Patel says that “ When you publish new content on your website, Google gives your website a score. In time, this score fades and your site will require more new content . ” neil patel Technical specifications There are other more technical specifications like the ones we share below, which you should also take into account: URLs Yes, URLs are super important, and more important is that you include keywords in them . You should also take into account that you cannot create them with long sentences, the shorter the better, and they should not contain articles such as “el” “lo” “la”, etc. Each word must be separated by a dash (-). Name in pictures Although many people do not take it into account, it is important that when you upload the images to your blog entry, you put the name and that this name is a keyword . In this way, Google will be able to classify them correctly and thanks to this they will be able to find you more easily. Speed ​​with which your page loads Google also takes into account the loading time of your website and the usability of your website, that is, that it is a web portal that is easy to navigate. Mobile Compatibility It is important that your page adapts to the format of smartphones, tablets, etc., this because Google ensures that more than 50% of the search is done from these mobile devices. Bad practices in SEO positioning: What you should not do There are a series of bad practices that search engines sanction, in the case of Google they have very clear rules and if you break them, you will not save much time from the penalty, among them we have: Too optimized content: All the excesses are bad and if your website is too perfect, the search engines do not like it because for them it means that you work too much on SEO and not on what your audience really needs. Duplicate content: This is really an error, not only because Google penalizes you, but also because your users are interested in reading content of your authorship and that helps them solve a problem, they do not seek to read the same thing on all websites. Excess advertising: It is not bad that you have a few banners on your page, but do not go overboard. The most important thing for Google (and it should be for you too) is the user experience , and it is not at all pleasant that every click you get an intrusive banner. Hidden content: Google knows everything, so if you have content on your website that your users cannot see, but they are full of keywords and links just to position you, wait until your sanction is coming. SPAM Comments: Eliminate spam comments in your blog posts, because you can get a penalty thanks to them. Keyword stuffing: Keywords have to be naturally in the text, because if Google detects that you are using them intrusively in your writing, it penalizes you without thinking. This is called “Keyword stuffing”. Too many external links: It is not bad that you exchange links with other blogs of the same subject, but if Google detects too many external links it will believe that you are selling them. In this image they explain what it is about: SEO As in everything, someone creates the rules and someone else creates the trap. Google penalizes these bad practices How? There are two types of penalties, the manual and the algorithmic. Manual penalty: This penalty happens in two ways, or someone sent a spam report about your page or an alarm signal about bad practices has been detected on your website, then a search engine agent reviews your site and if it is true, they apply the sanction in a way Handbook. They then send you a notification through Search Console. If you are penalized manually, it is much more expensive and difficult to get out of that penalty.   The Search Console is a free tool from Google that “helps you monitor and maintain the presence of your website in search results” and also allows you to monitor whether your website is complying with Google rules. Algorithmic Penalty:   This is much easier to solve than the previous penalty. With this you do not receive any type of notification and it happens when the algorithm detects that you are breaching the search engine’s rules and automatically penalizes you, the penalty can be 10 places less in the ranking, among others. Payment positioning: SEM There are two ways to be in the first places of the search, one is the SEO that is totally organic and free and the other is by paying Google to place you first in the search, and we call this SEM ( Search Engine Marketing) . These are paid ad campaigns in search engines. How does it work? It is an auction where the first portals that offer more for the keyword are positioned first, this is calculated -in the case of Google- through Google Adwords. Depending on how much competition the word you are opting for has, it assigns a price and based on this price, a bid is established for each click you get on the link that you affiliate with that word. The more competition you have the floor, the higher the cost. analysis We return with the example of the real estate rental and sales company in Latin America, and your keyword is “rentals in Santiago de Chile”. Google, depending on how many times that word is searched, assigns a price to it, let’s say in this case it was $ 0.5, and your budget is $ 40, every time someone clicks on your link, $ 0.5 will be deducted from that budget . The secret of SEM is to find the words with the highest number of searches, but with the lowest price, in this way you will greatly optimize your budget. Why should you do SEO? There are many reasons why you should do SEO, and here we list the main ones: Visibility: The main reason why you should do SEO is because you increase the visibility of your website and thus increase the visibility of your brand or product. Web traffic: As a consequence of the increased visibility of your website, you will increase the number of people who enter your website daily, which translates into greater possibilities of attracting new customers. One step ahead of your competition: If you do SEO, you will be one step ahead of your competition, because there is more probability that your potential client will find you before your competition. You increase your sales: Although this is not immediate, it is evident that by being more exposed, more people will know what you are doing and what you offer and the number of qualified leads that may be interested in your business, which translates into a significant increase in your sales and brand recognition. Tools to measure SEO It is necessary that once you make the decision to start optimizing both your content and your website with SEO, you use the tools that help you with the work. You can always do it step by step with the tools that the same search engines give you, but the time to invest will be greater. Woorank: With this tool you can instantly analyze your website and detect 129 aspects that you must take into account for SEO positioning in search engines. woorank Keyword Planner Tool This tool helps you search for keywords and classify them by number of searches. It also gives us alternative keywords to help us choose the best ones when writing a new blog post. SEO
Ubersuggest It also helps you find alternative keywords that will help you plan and execute your content marketing strategy. In this video they explain how the tool works. How to use Übersuggest for your keyword research Positionly It helps you see what position each keyword has in Google by country. In other words, google.com.ve or google.com.ar will help you position yourself internationally. positionly SEMRush With this tool you can get an insight into your competitors’ strategies in display advertising, organic and SEM search, and link building. In addition, it allows you to cross, combine and visualize the data, in addition to the analysis of the keywords, all in a single tool. SEMRush SEO PageSpeed ​​Insights It helps you measure the speed with which your website loads. A very important factor when it comes to positioning yourself at least in Google. SEO SEOMoz This tool facilitates the work of any person in charge of Digital Marketing, since it allows you to visualize how the ranking of the Keywords is going. Monitor which Google rules you are breaking and you can also see the mentions that other websites have made about yours, among many other features SEO Recommended books If you want to continue reading about SEO and other topics such as Content Marketing or Social Networks that are important for you to start this challenge with everything, we leave you some book recommendations.  Search Engine Optimization , written by Fernando Maciá, CEO of Human Level Amazon reports that this latest edition ” collects the latest updates on relevance algorithms, changes in search engines and the emerging role of social networks in online visibility.” SEO Positioning And Analysis Of Your Website Traffic With Google Analytics, by Marie Prat and Ronan Chardonneau In two volumes they explain how to analyze the data through Google Analytics and also how to use this data for your SEO positioning. In addition, it teaches us how to adapt to the constant changes in the Google algorithm.  Positioning And Analysis Of Your Website Traffic With Google Analytics How to be first in google without paying, by Montserrat Peñarroya and Helena Casas In this book they teach us to position our website organically, that is, without paying a penny. From how search engines work to understanding how Google sorts search results.  This book presents a real tutorial with very simple language and simple understanding of how to make the blog generate as many leads as possible. How to be first in google without paying, by Montserrat Peñarroya and Helena Casas The keys to mastering SEO: What you have to know to position a website in Google, José Noguera It is the ideal guide to start. This book will teach you from A to Z what you need to know to make an SEO positioning strategy. SEO Content Marketing eBook Learn about the current challenges you face when developing SEO strategies and how Content Marketing has become the new SEO. From SEO to Content Marketing As you will see, considering an SEO positioning strategy is a challenge. On many occasions you will need help from professionals in the field and constantly be analyzing the results of each of the steps you take.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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