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What is Thin Content and how Google treats it

The term “Content is king” has persisted for years among all professionals who are dedicated to Marketing, especially those who are dedicated to SEO Search Engine Positioning or Inbound Marketing, but it should be noted that it is not entirely true .

The content “NOT” is the king, it is the Prince, since the real king is the user. The content is so important, because the Internet is present in the consumption habits of a very high percentage of people, and it has become a very strong medium when it comes to obtaining information, so any questions the user may have If they search for it on the Internet, your content must appear, if not, perhaps your competition is taking advantage of their content strategy much more.

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This is why Content has a lot of weight in any Digital Marketing strategy since for a visitor who needs and seeks information about something, it is essential for a website that has the appropriate content . In this way you are providing the information, they are getting to know you and, most likely, they will keep an eye on the web, investigate and surely buy or be interested in some good or service that is sold.

Yes, it would be easy to say that the famous and tiresome phrase that ” content is king”, but it is not like that, I am not of absolute truths and I less recommend them in the world of SEO. Content is not king, it could be master as it is a very important factor, but not king. As it is a very important factor, the higher the quality, the better, both for the user and for the search engines, who will be able to provide quality information to their users. But this is where the crux of the question is: who determines if the content is of quality or not?

Obviously, the user immediately detects whether the content is of quality or not and is becoming more and more demanding, but search engines also, and through different patterns, detect which content is good for the user and which is not. Google, practically since its inception, has the primary objective of taking care of users. Therefore, if the content is not of quality, its users do not like it and as a result, Google will pursue it.

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Poor quality content, Google calls it “thin content” or “poor content” , and from their own channels and through their guidelines for Webmasters they have said that they do not like “thin content” and that they will persecute it. Here you can see one of the videos where they explain it:

But is it a 150 word thin content story? Can you be penalized for it? Does a 1500 word post rank better than a 200 word post? The answer to everything is like all in SEO, it depends … but we are going to analyze each question in depth, let’s get started!

Index of contents

  • What is Thin Content and does it penalize?
    • What does Google consider as Thin Content?
  • How to detect the Thin Content of a website
      • Analyzing duplicate content on the web
      • Using the SEO analysis tool and content quality Safecont
      • Through Google’s Crawl Budget
    • Does a 1500 word post rank better than a 200 word post?

What is Thin Content and does it penalize?

A post of about 100-150 words or less could be considered thin content, but with nuances, what is certain is that it does not penalize . If the content is of low quality, that does not contribute anything to the user and is full of “straw” to fill in, obviously it is Thin Content. On the other hand, if it is a page of something very specific, for example a description of a product that does not have much to explain, such as an eraser or a pencil sharpener, or a static page that is used for something specific. In these cases, if the content is good, it describes in a simple and easy way, and there is not much more to say, we could say that it is not Thin Content.

What does Google consider as Thin Content?

Sure, now we know what Thin Content is, but I suppose many of us ask ourselves different type questions, and is this kind of content Thin Content? Therefore, we are going to highlight the main types of content that Google does consider as Thin Content:

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  • Duplicate Content

It is undoubtedly the most persecuted by Google Panda , therefore, it is vitally important that the content is original. Copying content from other pages can be a good Pandazo, and what is worse, a complaint by the original author. For this reason, it is recommended that unique and quality content be published on every page.

If you want to see if your content is unique and original, in a matter of seconds you can consult Google. Through a search with a phrase of the text in question in quotation marks, you will be able to see the results that use that same specific phrase.

  • Using the Doorway Pages

The use of this type of page is already quite old and persecuted by Google, but it is still done. These are pages whose sole objective is to improve positioning, not to improve user usability, also known to create “spamdexing”.

The Doorway Pages or “door pages” are characterized as pages mega optimized with several very similar pages, each on optimized using several keywords long tail, trying as close as possible to the different synonyms having the keyword that you want to position, in such a way that you try to position for that keyword and several similar ones at the same time.

Google also considers Doorways Pages those pages that redirect without the user’s consent to other camouflaged pages, something very annoying for the user, which surely you have ever suffered.

  • Automatic or auto-generated content

This is the type of content that is detected the fastest, since it is content of very low quality, which shows that it has been extracted from another page and has been modified or translated in bad ways. Many websites do it by scraping the content of another reference, and thus take advantage of it in their own way to show their content.

How to detect the Thin Content of a website

Analyzing duplicate content on the web

There is the least practical manual technique to analyze a website in its entirety, but it is useful to verify if a specific content is duplicated or has been copied. It is as simple as putting the search engine one of the phrases of the content to verify in quotes in the search engine.

On the other hand, there is a very good online tool, which allows you to analyze a website in its entirety, to verify the total duplicate content that exists within the website. It is about Siteliner. With the results offered by this tool, you can see the percentages of duplicate content on the web, either in its entirety or for each page. With the results offered by this tool, the option of putting the Rel = Canonical tag plays a fundamental role in preventing Google from taking into account only valuable content and not duplicate content.

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Using the SEO analysis tool and content quality Safecont

A super useful tool for the detection of Thin Content or low-quality content is Safecont, a tool that the students of the Master SEO enjoy (among other tools), so that they can analyze the quality of the content of all their own projects that they generate in their practical cases that they have week after week and their final project. The tool detects which are the URLs that provide high, medium and low quality content or the similarity between the content, to have a much more complete view of the quality of the content and the existing duplications.

Through Google’s Crawl Budget

Thin content can be a serious problem especially for online stores that have a very large catalog, and their product pages do not have much text content in their description. In these chaos, there is an extra problem, which is when the Google robot (Googlebot) gets tired of crawling pages with so little content, so it automatically reduces the number of pages crawled, so it starts to not take them into account.

This phenomenon is well known as the Crawl Budget, or crawling budget. This is the frequency of Google when crawling a website, since if a website has many pages and sees that its Crawl Budget has been reduced, it is very likely that it is because there are many pages with hardly any description or quality content, and Google them considered as Thin Content. Optimizing the web with quality content, so that Google considers all valuable content important, or especially money sites, is essential so that it does not consider it as Thin Content.

If you have detected that your content has been copied , or you see that a web page violates Google’s quality guidelines regarding duplicate content or Thin content, you can inform the search engine to investigate it, and thus make life easier for the Panda algorithm. Google robots work incessantly to combat Thin Content and Spam but they do not get to do it in its entirety, therefore, it also appreciates human collaboration, and from this page you can report any infraction to Google for it to review.

There are also online tools similar to Siteliner, which help you detect duplicate content:

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Hive Digital Duplicate Content Tool

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Does a 1500 word post rank better than a 200 word post?

It should be noted that having texts so short, regardless of their quality, apart from the fact that they can be confused by Thin Content, can also have secondary effects when ranking in the SERPs. And I say this, since having a text with few words, it will be difficult for search engines to take into account the density of that keyword in their algorithm, so if we have authority on that page, but we want to position by a keyword that has With only a density of 0.1%, it is very likely that search engines will rank you from the second page almost certainly.

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This hypothesis for specific cases should not be a big problem, but if it is repeated on many pages, Google will surely hunt you down and fall into their networks, a considerable drop in the SERPs for those keywords that we want to position ourselves for those pages.

A very clear example is that of a website with a lot of authority, which wants to position a landing for a certain keyword, for example “cheap smartphone”, and then you analyze the landing and see that within its 1000-word content, there is no mention to the keyword you want to rank. Obviously, practically nothing, or nothing, will be positioned, unless it has many backlinks with “cheap smartphone” such as anchor text, which perhaps for this reason it does acquire a considerable position in the SERPs, but surely that way alone it cannot be at number 1.

Having said all this, I recommend that we take the content of a website very seriously, since quality content can not only improve the CRO, but also the SEO positioning, two fundamental factors to have traffic and get sales, leads or views … etc. I hope you liked it, and remember, there is always a Panda ninja watching over the quality of the content on your website.

If you want to learn about  search engines and web positioning from the hand of the best professionals in the sector, do not miss the Master SEO that our school offers you.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

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Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

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If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

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  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

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  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

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  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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