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What is the Facebook Pixel?

Facebook Pixel is a tool that helps us measure and optimize our advertising campaigns on this platform. In recent months there have been a series of changes in its configuration, but its essence remains the same. Facebook Pixel allows to measure conversions in order to monitor and analyze the actions that users take on our website after seeing our Facebook ad. This code tracks the conversion and provides us with data to calculate the return on investment, in addition to allowing us to optimize the ads by showing them to the users with the highest probability of taking an action and to reach the Internet users who visited our site again. website, remarketing .

Index of contents:

  • What is the Facebook Pixel
  • How to create Facebook Pixel
  • How to install Facebook Pixel
  • Set up conversion tracking

Index of contents

  • What is the Facebook Pixel
  • How to create Facebook Pixel
  • How to install Facebook Pixel
  • Set up conversion tracking

What is the Facebook Pixel

The Facebook pixel is a piece of JavaScript code that we insert on our website for the purpose of tracking conversions. Thanks to the pixel we can measure various events such as:

➡️ Visits to our website

➡️ Items added to the shopping cart


➡️ Items added to wishlist

➡️ Added payment information

➡️ Payment started

➡️ Product purchase

➡️ Potential customer (Lead)


➡️ Registration completed

➡️ Search on the website

➡️ Content displayed

The functionality of Facebook Pixel is to measure the conversions of our advertising campaigns on Facebook and the cost of each of them, since we can configure the tracking by assigning a monetary value.

Thanks to the results produced by the Pixel, we can create personalized audiences for our website and products, adapt the ads to show them to those people with the best chance of achieving the objective, define the characteristics of the users who visit our website and create specific actions to convert leads into customers.


Remember that there is only one Pixel per account , whereas previously we had one pixel for each ad campaign we created. This unification facilitates the installation, increase of the functionalities and interpretation of results.

How to create Facebook Pixel

We first go to the Facebook Ads Creation page. To insert the Pixel on our website, we can do it from the  Ads Manager or Power Editor . Once on the main page, in the “Assets” section, we can see the “Pixels” subcategory.

If we have never installed it on our website, when we click on “Pixel” a first screen will appear that will indicate the steps to follow. On the next screen we write the name of the Pixel (I advise that the name be related to the advertising account) and click on Create Pixel. We have already created our Pixel, now we must install it.

How to install Facebook Pixel

Once we have created our Pixel, and remember that it is only possible to create one per advertising account , we must install it. The Ads Manager is very intuitive and will mark the steps to follow, there is no loss. The next screen that pops up is the installation of our pixel code.


We can choose any of the two options to install it, in addition to having the More information option as support, where it redirects us to the Facebook Company page and explains the selected option in detail. In this case we are going to choose the second option to install our code manually.

From this moment we have three processes:

# 1 Install the pixel base code.

# 2 Install the event code.

# 3 Check the state of the pixel.


One premise that we must take into account is that the base code of the pixel must be inserted in the header code of each page of the website, above the < head > tag and it is very important that the code is not modified.

To install the code we can do it in several ways:

➡️ Copy and paste the code directly on our page. For this we must know where to find the < head > tag .

➡️ Use a tag manager that easily tells us the steps to follow. In this case, we reach the same point as if we had selected “use a tag manager” in the previous step.

If our website is created in WordPress, there are a wide variety of tools that make it easier for us to manage tags, but I personally like the Tracking Code Manager plugin . We download and install it on our page and edit it by pasting the Code that Facebook has provided us and select in the ” Before < Head >” tab .


If you handle yourself well in terms of programming you can put the code manually yourself in the header.php of the theme you are using.

Finally we check the status of the Pixel, from the main page of Power Editor or Ads Manager.

But you can also go for the Google Chrome extension called Facebook Pixel Helper . You just have to install it in your browser and once on the page it tells you if there is a Pixel installed and the type. In addition, this extension shows you all those pages that have it, a good way to know if the competition is measuring their conversions .

If we had the pixel code created and we just want to install it, we go to Facebook Pixel, Actions and Insert the Pixel; And we have to perform the same steps that I have previously described to insert the code in our web page. Remember, without modifying it and between the < head > and < head > tags .


Set up conversion tracking

The Facebook Pixel configuration is not only intended to measure the conversions of visits to your website, as we can also create personalized conversions where we can obtain information on specific actions carried out by the user. To do this we go to “Facebook Pixel” and “Create conversions”. In the pop-up window we have two options:

If we select the custom conversion tracking we would only have to select the category and the URL where we want the conversion to be measured, quite simple. However,  event conversions are trickier since you have to insert the event code after the original, but only on the pages you want to convert from. To do this, you select an event from the list (search, content viewed, potential customer, purchase, etc.), copy the code and paste it after the initial pixel code.

For example, suppose that on our website we sell ebooks and we have a category in the menu to be able to purchase them, in this case we are interested in measuring the conversions of the “ Buy ” event . For this, we will insert it on our Thank you page, which would be the one that indicates that the purchase has occurred.

A very simple way to do it is with the Plugin for WordPress that I have named Tracking Code Manager above. We select the event, copy the code and insert it into our website choosing the specific page where we want the conversion to be measured, in this case the Ebooks page.

As you can see, the event has a value and currency assigned that we must modify and put the terms that we consider. The same goes for the content viewed event, item added to cart, item added to wishlist, lead, and registration completed.


We can insert as many events as we want on our page and through the statistics and analytics of Facebook measure the number of conversions and the cost of each of them.

Once we have created and installed the tracking code on our website , we must create an advertising campaign in order to increase visits and actions on our page. In the ad creation tool or Power Editor we select the ad “increase website conversions” and the pixel. We configure our ad in all segments and sections and publish.

To measure conversions in the “Ads” section of the ad manager panel we can view the results, costs and other values. This data is thrown by the campaign that we created “increase conversions on the website”.

I hope that with this article you have understood what Facebook Pixel is , the purpose of using this tool, how to install it and how it works. Do not hesitate to share it on your social networks.

If you want to learn more and become an expert in social networks, I recommend the  Master in Community Management: Business 2.0 and Social Networks, with which you will become a specialist in the planning and strategic management of social networks.


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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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