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What is the Canvas Model and how to apply it to your business

If we want to create a company, the first thing we have to do is think about how we are going to do it, if it will be viable, who will be our client … To organize everything we have to think about what our business model will be, and this is where the Canvas or Bussiness Model comes in Model Canvas.

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Index of contents

  • What is the Canvas Model?
  • Main elements of the Canvas model
    • 1 # Market Segments
    • 2 # Value proposition
    • 3 # Channel
    • 4 # Customer relationship
    • 5 # Sources of income
    • 6 # Key resources
    • 7 # Key activities
    • 8 # Key partners
    • 9 # Cost structures
  • How to use the Canvas Method? The Canvas template you need
  • The technology to create business models. Nestlé Case – Luis Macín #DigitalLeaders

What is the Canvas Model?

The so-called Canvas Model or canvas method was developed in 2011 by Alexander Osterwalder and Yves Pigneur in the book Generation of Business Models, where they analyze the different types of models and which one is better to use in each case. It should be noted that the book refers to a new economy where the production system has changed, and therefore it is also necessary to change the mentality: the most important thing now is to create value for customers .

The Canvas Model is a tool to define and create innovative business models  that simplifies 4 large areas: customers, supply, infrastructure and economic viability in a box with 9 divisions.


Main elements of the Model Canvas ( Canvas model)

You have to fill the 9 blocks with the characteristics of the company you want to create. If you see that at first it costs you a bit, it is because you do not have your business model well defined, and for that reason it is important to make a Canvas Model as soon as possible.

1 # Market Segments

Who are your clients ? Depending on the company you have in mind, clients can be of different types. For example, in a communication medium your clients will be your readers and the companies that have advertising in your medium. That is why it is so important to define your customers, because your business model and even your product can vary depending on them.

2 # Value proposition

What will differentiate you from other companies, why the customer will buy your product not the competition. You will be able to differentiate yourself from other companies as long as you have a competitive advantage , which can be of different types: cost advantage, product difference advantage, or transaction advantage (the access of your customers to buy your product).

3 # Channel

How can they buy your product? You have to take into account how you are going to distribute it , especially if in your business model you commit to be fast.

4 # Customer relationship

You have to think about whether your clients require a personalized and exclusive treatment, if there is going to be a personal relationship with them, or if you are going to have self-service or is it going to be automated, for example. You have to bear in mind that the relationship with your customers must always be in accordance with the message of your brand .


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5 # Sources of income

Not only do you have to think at what price it will be good for you to sell your product, but the important thing is to know what your customers are willing to pay for your product . Therefore, the source of income has to allow the company to be profitable, but always thinking that it has to be consistent with what the consumer asks for.

6 # Key resources

For the business model to work, a series of physical and intellectual resources (such as patents or copyrights), human and financial resources are needed that you will surely need.

7 # Key activities

It’s about everything you need to carry out your value proposition , such as production, troubleshooting, platform, etc.

8 # Key partners

Know what your strategic alliances are going to be in order to get more resources.


9 # Cost structures

You have to decide how you want to focus your costs between two different types: lowering the cost of the product and automating production, or taking into account the creation of value for the consumer. 

How to use the Canvas Method? The Canvas template you need

The Canvas Model is designed so that the members of the company can discuss what business model they want and how they will achieve it. As communication has to be fluid, the table is designed for entrepreneurs to fill it with posits : they can change elements, delete them and rewrite them. If you think that sticking paper is a bit prehistoric, you can use a Google Drive application to make your Canvas Model . With the Real Time Board application you can have your model in the cloud, and if you are a group of entrepreneurs you can edit it each from your home. You can download this program for free through Google Drive.

In addition to Google, we have created this exclusive template so that you can implement and organize the Canvas Model in the best possible way. If it has served you, do not hesitate to tell us.

And if you are discovering that the Canvas Model is surely because you want to carry out an innovative project, that is why we leave you a talk by Luis Macín, who explains how Nestle has grown thanks to the integration of technology into its business model.

The technology to create business models. Nestlé Case – Luis Macín #DigitalLeaders

Do not miss the following Lean Startup article, the method that is changing everything in companies and if you want to continue training you can take a look at our MBA in Entrepreneurship , to become an entrepreneur with a solid foundation and prepared for success .


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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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