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What is Storytelling and how to take advantage of it on social networks

Tell stories. These two words summarize the essence of storytelling . How many times have you heard a story to find out what happened at the end? We are usually bombarded by stories that come from different channels; Getting someone hooked and paying attention to what we say is key especially for companies, especially on social networks.

Index of contents: 

  • What is Storytelling
  • The art of communicating by telling stories
  • Examples of stories
  • Storytelling in your social media strategy

Index of contents

  • What is Storytelling
  • Story telling: the art of communicating by telling stories
      • Things to keep in mind before creating your story:
  • Examples of Storytelling
    • Christmas lottery
    • House Tarradellas
    • Star
    • Apple watch
  • How to incorporate Storytelling into your social media strategy

What is Storytelling

Storytelling is a strategy through which we tell a story to achieve a certain goal : inform, motivate, get opinions, sell … Social networks are a new, more direct and immediate communication channel in which users, in addition to finding out about the Company products expose their doubts, complaints, comments, etc., favoring feedback between them.

The sale is precisely the action that presents the most difficulty for companies. How to ensure that users do not feel invaded and leave? Are social media a good way to tell stories?

Story telling: the art of communicating by telling stories

Storytelling should not be confused with talking about what our brand does or what we offer. The most relevant thing about this technique is that companies tell stories of value, that are interesting for users and that it provides them with something more than merely corporate content. It is about creating emotion and a bond with those who are reading you through social networks , you do not have to limit yourself to transmitting a message.


Storytelling makes it possible for the user to believe in his mind the story that is being told . If, for example, you tell someone how your last trip was, giving them details of your experience and how you felt (not only where you went and what you could see), the receiver will end up perceiving that feeling and will even end up remembering it in the long term .

Things to keep in mind before creating your story:

  • What do you want to tell . Define well the theme of the story with which you intend to connect with users. Personal experiences are a good engagement tool : how the company came about, what day-to-day life is like … it will allow us to offer an internal vision to clients. You can also tell current stories that are linked to the brand.

  • What objective do you want . Not all stories will fulfill an end in the same way. It will be necessary to find which are the most optimal for a given moment; thus the footprint generated on the users will be greater.

  • Who intervenes . It is not the same to tell an anonymous story than to name its protagonists. This will allow certain users to identify themselves more quickly and be reflected in them.

  • Who are you going to address ? Set your target audience, not all of us behave the same or seek the same thing. Study how your customers behave on social networks.

  • Phases of history . It is important to fix the common thread of the story and define its structure: presentation of the story and the characters, introducing facts, climax or strong point of the story, resolution of secondary actions and conclusion of the main action, moral and end.

Examples of Storytelling

Christmas lottery

How could it be otherwise, we begin with an example that we all look forward to from year to year. The Christmas lottery brings us a personal story that addresses issues that go beyond money. On this occasion we associate the announcement with values ​​such as solidarity and sharing. In addition to leaving loneliness behind. Keep in mind that behind the stories the objective is the sale and this ad has key elements such as these values ​​and that it is also used in the Christmas campaign. What do you think of the storytelling strategy?

House Tarradellas

Many are the ads that Casa Tarradellas has created around a family and home storytelling. The latter, with the move from one house to another, sends us a clear message: even in a new house there is no lack of Casa Tarradellas. Without a doubt, it is a story that hooks and continues in line with the brand values ​​that had already been presented to us previously.


If the Lottery is the Christmas announcement, we could say that the summer one bears the Estrella Damm stamp. The brand has created a storytelling that revolves around the season of the sun, holidays, music and friends. It is a story that we all live and that they have managed to convey in a fresh way always associated with their product. Do you find the campaign effective?

Apple watch

This example of Storytelling is different from the rest since the product is mentioned from the beginning. But if you look closely, it is always associated with a personal story. Each one writes a letter about their day to day life and the function of the Apple Watch in it. It continues to be a story that communicates values, that creates a beginning, middle and end and that we will undoubtedly stay to see until the end.


How to incorporate Storytelling into your social media strategy

In order to create interest and connect with users of social networks, in your Storytelling you should follow these tips:

  • Count your day to day . One aspect that customers value very much revolves around everything that happens daily in your company and that you do not pay attention to.
  • Identification . If we are going to tell a story about a member of the team or we intend to launch a new campaign, showing its creator will help attract attention. Users want to put a face to those who are part of the brand that they follow through Facebook or Twitter.
  • Create original stories . Follow the traditional scheme: approach, middle, end. Bring your story to life to reach users, get them excited and interested in what you are telling.
  • Take an interest in your audience . As Peter Guber points out, it is better to be interested in knowing what our audience is like and what interests have to be interesting. If we know how they behave on social networks, we can better define our stories and achieve our goal.
  • It provokes interest . Don’t just tell a single story and close it. Make customers want to know more, want to come back to see what happens. Use advances, give reasons to keep them coming back.
  • Feedback . Social networks allow two-way communication. Even if you tell the story, they can also participate and tell us about their own experience with our brand. This will improve engagement and bring in more customers.
  • Use a variety of formats. Video, music, text… Internet and social networks offer many formats and channels with which to communicate. Find out which one they prefer and go for it.

But stories are not only told on one platform, hence social networks should take advantage of Transmedia Narrative. The story we want to tell will win a lot if we create a coherent story that adds value and curiosity to the platforms we have. For this reason, we recommend the following webinar so that in addition to Storytelling you can get closer to the transmedia world.

Storytelling is one of the many techniques that a Community Manager can apply in their management of Social Networks. That is why this is one of the axes around which the Master in Community Management: Business 4.0 and Social Networks of IEBSchool revolves. If you want to train in a school at the forefront of innovation this is your opportunity.

Master in Community Management: Business 4.0 and Social Networks

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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