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What is Slow Content and how can it help to position your brand

Do you know how many posts can be published in a month in WordPress? Almost 80 million posts in 30-31 days. A very high figure, don’t you think? With so much post, it is increasingly difficult to reach our potential customers, since the fight for positions in Google search engines has become so aggressive that in just 24 hours you can go from the top to the fifth page where nobody ends arriving. But is everything that is published really quality? No, and because of this, marketers have found a very good solution to what is known as “slow content” or Slow Content , a concept that is becoming a revolution but that very few have heard of.

Index of contents:

  • What is Slow Content?
  • How many posts should be published per day?
  • How to make Slow Content or reposado content?
  • How to improve the quality of our content?

Index of contents

  • Slow content or reposado content
  • When posting less is better
  • Tips to enhance Slow Content
      • 1 # Clickbait
      • 2 # Take into account the content already published
      • 3 # Having good copywriters is important
      • 4 # Segmentation of our audience / users
  • Improve the quality of your content
      • Review old content
      • Improvement or creation of a new editorial calendar
      • Content audit
      • Stay one step ahead of our competition

Slow content or reposado content

This concept has appeared with the aim of, before writing or publishing a post, assess its quality , taking into account the veracity and relevance of the information . Therefore, the idea is to stop, think, take care of each line that is written, measure the words used, value the keywords and that, above all, the content is of interest and provides valuable information for users .

It is not about making a quick and meaningless publication to position ourselves in the top positions of the search engines, but rather about writing a quality post that is very difficult to beat , and therefore, about being dismissed by another similar post in search engines. In this way, we will ensure, not only visibility, but that our blog gets great recognition and users have us as the first option when looking for specific information.

When posting less is better

Years ago, with the appearance of WordPress and its blogs, and when the network was not flooded with posts on the same topic, publishing daily was a common practice and almost an obligation. Therefore, the important thing was not to publish a post in depth, but simply to publish.

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But now, as a result of this infinite sea of ​​posts that already exist on the net and / or that are published daily, in which, what is called non-premium quality, the need to generate in-depth posts that stand out has appeared . That is, it is much better to create a single post that provides great value to users and that exceeds between 1,000 and 1,500 words, than to make 5 or 6 posts on the same topic of 500 poorly written words and that what they do is just wander .

Within the B2B sector, this practice should be essential to reach more potential customers, that is, the main thing should not be to publish as much content as possible, but to make and publish content much more effective .

Plus, longer content has been proven to always be better. A study by the American Marketing Association found that in the last five years, brands increased their publication rate by 800%, however, their engagement in publications decreased by 89%.

Faced with these data, we can see that Content Marketing, which for a long time has played a fundamental role within the Marketing strategies of brands, will undoubtedly undergo a radical change, in which we are already facing the appearance of Slow Content .

Tips to enhance Slow Content

We should not confuse Slow Content with the simple fact of publishing less frequently, but when we talk about this concept, we mean investing time and resources to generate a high-quality post that can add value to the user who is reading it. But how do you get the most out of Slow Content ? Here are a few tips to help you succeed in your Slow Content strategy .

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1 # Clickbait

It is true that this practice is not very well valued, since more and more brands use curious or “sensationalist” titles to attract the attention of users and that they click on the link. For this reason, to get away from these bad practices, it is best to generate viral titles to get users to enter the post, but that always have to do with the content we have written, far from sensationalist or “morbid” titles, already that these will not help us to position ourselves as a benchmark in our sector, but that they could tarnish our brand image.

For this, it is essential to know what interests our potential clients or their doubts, in order to write a title with the same words by which users would search for a specific content. It is here, where we must take into account the keywords or Keywords .  

2 # Take into account the content already published

The power of “cannibalization” is incredible. It will always be better to update an old post than to generate a new post about the same content that we already have published. In this way, our old posts will always be updated, therefore, their visibility will be greater and they will not be forgotten.

3 # Having good copywriters is important

It is essential to have good copywriters , so that they are able to convey ideas clearly and simply, so that users who do not know the topic that is being discussed, can understand it.

Another fundamental characteristic that companies must take into account when hiring a copywriter is that they know the work that the company does, or have a minimal idea of ​​how it works, in this way, it will be easier for them to make in-depth posts that provide a great value, both to the company and to users. A copywriter who has no idea what he is writing will not be able to convey interesting or new information to clients.

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4 # Segmentation of our audience / users

Segmentation is always a good solution, so that the information we share reaches users who really care . In this way, we can convert them into potential clients, and we will know that said information has been read and has not ended up in the trash or has not had the expected engagement.

To do this, we can look at the people who share or do not share our newsletter or its content. As well as the people who have or not opened our emails, or even, we can make a segmentation by position, sex, location, sector in which they work, among others.

Without a doubt, segmentation will allow us to increase the reach of our audience.

Improve the quality of your content

Here are some recommendations on how we can improve the content of our blog.

Review old content

We have already spoken of “cannibalization” previously. Obviously, if we reduce our posts, we will have more time to review the old content that we have. What have we published? What themes have we not exploited? How much content on the same topic do we have?

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In addition, taking this action can help us find broken links , problems with SEO , or even generate the same post style for each of the posts that we have published or that we will publish in the future.

Improvement or creation of a new editorial calendar

Articles on trends or newsjacking are a good way to always have content, but sometimes, they are topics so exploited that they can be lost among the millions of posts on the same topic that exist. One recommendation is that we investigate a little and look at issues that have still been little exploited , but that will surely become a trend in the future. In this way, we will be pioneers and we will come out in the top positions of the search engines.

Content audit

It is important that every X time we stop and carry out an analysis on the posts we have published to see which ones have worked and which ones have not, and how to improve them so that they are positioned or of interest to users.

Stay one step ahead of our competition

We must never wait to see what others do, but we must try to go steps ahead, creating our own initiatives. This is achieved by being aware of trends or news in our sector, which others have not yet exploited.

You are now ready to join Slow Content and become a benchmark in your sector. If you are interested in learning more about Content Marketing, we recommend the Postgraduate Course in Attraction and Content Marketing .

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Other articles that may be of interest to you:

    • 3 ways to use ebooks in your Content Marketing strategy
    • Brand Journalism versus Content Marketing
    • From content marketing to content selling

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

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Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

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If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

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  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

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  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

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  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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