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What is and how should it be used correctly

Surely you have heard of the semantic web, also called web 3.0, and if you know something about SEO or HTML you surely know what metatags are. If you don’t know it in the programming language, structured data markup is the way to provide semantic information to a web page so that the “ bots ” or spiders that index the information can understand and classify it.

And it all started with the title, description and a few keywords that qualified the page, but it was not enough. So Google, Yahoo and Bing came together to create a universal tagging language “” that would allow them to better understand the information on the web. In this post we are going to explain what is and what it is for and how to use it correctly so as not to be penalized .

Index of contents

    • Other articles related to that may interest you:
  • What is and how the world of schemas works
  • Inappropriate and penalized uses by Google of

Other articles related to that may interest you:

  • Structured data for your search engine strategy
  • SEO-WEB positioning guide
  • SEO trends 2019 that an SEO Manager should take into account

What is  and how the world of schemas works

As we explained in this article is a common project to unify the way of tagging and enriching the information of the contents of your website so that search engines and their “spiders” can index it, classify it and display it, in order to to improve the user experience . This markup language  is a set of HTML tags that are used to describe our content and provide it with rich semantic language that search engines can understand, order and display in their results, benefiting our visibility and natural positioning.

With schemas we can create rich fragments; that is, we can add attributes and information in the search results by tagging our content with extra information. There are many examples, but the best known are the opinions or the specific characteristics of a product such as a book or a movie.


Let’s see with an example how Google uses the rich snippets or rich snippets; It should be remembered that these fragments are obtained from the microdata that we have generated on our website following the criteria, so much of the work falls on the web developers who must adapt.

As we can see, the most important thing is that the first result stands out above the others and therefore will better capture the attention of users and that will turn into more clicks to the web. In this case we have configured two types of schema; one for review, which shows the stars, and another for a film type, which adds information from the director and the main characters.

There are infinite combinations and possibilities to enrich our content thanks to metadata. As stated by Google, the use of schemas “helps our algorithms to understand your pages better.” However, these code packages alone do not help your website to climb the ranking in the SERPs (search results), which if you will get a greater impact on your results and therefore a greater number of clicks to your page.

If you are not very comfortable with programming, you can generate your own microdata using with this configurator and validate if you have done it correctly on this other page. Easy indeed!

Another important use to take into account with semantic markup is that you can segment your website and clearly position it for a specific topic. For example; If we have a domain in which we talk about pop music, we can use the schemas to make it clear to Google that we master a specific topic within the musical genre: so if you write about pop, you make it clear and exclude any other genre. In addition, through schema , we can point out what specific albums, songs and artists we will deal with on our website. In this way, Google will identify us as a pop website and not a rock website, being our most relevant content for this matter. But remember that to like Google you will always have to like users too, schema alone is not enough.


Inappropriate and penalized uses by Google of

As in everything that revolves around the competitive world of SEO, what a priori was created to be a great segmentation tool that allowed to improve information and results, some have turned it into a means to improve their positioning with bad practices and therefore Google has begun to persecute and penalize it. Here are some of the most penalized abuses :

  • Sign as authors: some companies linked schemas to rich fragments of any page and signed their corporate websites as authors, in order to appear in Google search results with their profile photo and thus gain visibility.
  • Exploitation of multimedia content: another abuse of the schema comes from the exploitation of multimedia content. Some companies assigned the schema to any YouTube video that they published on their page so that Google would make them climb positions, since then it considered them as a producer of multimedia content.
  • Schema of rating or stars: although these microdata are restricted, increasing the CTR getting the pages that implement some companies made empezasen incorporate all your pages to increase your visibility fraudulently as this article explains David Weichelen.

Over time Google has learned to identify these abuses and now penalizes those who do it, although it usually takes months to do so, but rest assured that it will find it and penalize you.

Not everything is negative regarding the use of this type of code. Many times the limits are not clear and although some immediately qualify it as Black Hat SEO, Google does not always consider it that way, that is why it is very important to know where the limits are and sometimes when there is nothing or little to lose we can also take risks and try to explore the borders always within common sense.

To do this it is necessary to have deep knowledge on the subject, so if you want to expand the information on positioning, SEO and become a true specialist, at IEBS you will find an ideal training program for this: The Master SEO.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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