Connect with us

How To

What is reputation in Google and why do you have to work on it?

When we talk about online reputation, most people, whether they are engaged in digital marketing or not, associate it with social networks.

Taking care of the image is related to avoiding criticism and scathing comments on Twitter, Facebook or Instagram. The objective of the brands and the Community Managers is to respond correctly and quickly to these negative comments .

Table of Contents:

  • What do we google?
  • Can a harmful result be deleted on Google?
  • How to delete information on Google?

I don’t want to argue with this approach, but I think that in terms of online reputation, a more important point is often overlooked in order to get more sales or customers. It is about reputation in Google, SEO reputation , or – colloquially – what people find when they search for our brand in the main search engine.

Imagine the following scenario:

Would you buy at Empresa Pepito ? I surely not. Although I know that the comment in the forum that appears in second position may be an isolated event, the truth is that its image in my brain was stained.


On the other hand, if I find a negative comment on the networks about Empresa Pepito (a comment in one of their posts on Facebook criticizing them, for example), it may not affect me as much.

We are used to network users pouring poison against companies and other users. There are so many tweets per minute that we will quickly forget those who criticize a brand.

But if we search in Google and there are several results of negative experiences, or indicating that it is a scam … the question is another.

Brands spend valuable time and resources trying not to get a single negative comment on the networks, sometimes having these negative comments on the first page of Google, which is much more serious.

Index of contents


  • People google
  • Can a harmful result be deleted from Google?
  • The strategy: take negative results to the second page
  • conclusion

People google

There are studies that indicate that 80% of Internet users search on Google before making a purchase. The searches they carry out are usually ‘brand name’ , ‘brand name + recommendations’ , ‘brand name + fraud’ , ‘brand name + trustworthy’ , among others.

The other day I watched the movie Gone Girl (translated as Lost in Latin America). At one point, a character tells the protagonist, played by Ben Affleck, that due to a false report of sexual harassment many years ago he had no more appointments, because ” today’s girls search for you on Google before they meet you ” . Moving to another city would have worked for him fifteen years ago, but not with Google.

Having a positive first page when searching for a brand on Google is crucial for digital success… and offline too.

Can a harmful result be deleted from Google?

Google indexes all the sites in the world and orders them hierarchically according to how well they resolve the search that is carried out.

Technically, you can ask Google to stop showing content in your search results. A common case is the dissemination of sexual images without the consent of those involved. But you must mediate a legal claim for Google to decide to take action on the matter. More information about this, in the content withdrawal policies .


If there is a web page that speaks ill of our brand, then we cannot ask the search engine not to show it anymore : we have no reason to do so. The user or client who writes on his blog, social network or forum of preference, has every right to rant, even if he is not right.

The strategy: take negative results to the second page

There is a popular saying that we who are dedicated to SEO really like: ” the best place to hide a corpse is the second page of Google results .”

We can’t delete negative results, but we can create positives and rank them higher , until we remove the negatives from the first page, which for practical purposes is the same as deleting it because almost no one reaches ‘result 11’ when doing a search.

First of all, you have to make sure that the brand (whether personal or business) has an official website, if possible an EMD (Exact Match Domain, that is, style ). It is practically impossible for negative news to rank above the official website if the latter has minimal SEO optimization.

There is another result that will easily position itself above news, opinions and reviews. These are the official profiles on social networks.


I am not encouraging you to create silly and crazy profiles in all the social networks that exist: it is necessary that they have a minimum of content and updating, otherwise it will not serve the purpose of a social network or to improve the reputation in Google, which is what What are we searching for.

With the official website and optimized social media profiles we will cover the first three or four results. Now we go through the remaining six or seven results, which are where the negative results that we want to eliminate tend to be.

The easiest and fastest way to create content that positions quickly for this type of search is to hire sponsored articles in newspapers or large digital media , ideally from the same country where we are interested in ranking the brand.

Newspapers have a lot of authority vis-a-vis Google and rank easily. In turn, by being published in the mainstream media, they have credibility with the user who does the search.

While this strategy comes at a cost (newspaper ads are not cheap), it is highly effective .


The complexity of the task of cleaning up your reputation on Google depends on what kind of negative results are. If it is comments in small forums or blogs, there will be no problem. On the other hand, if a website with a lot of authority is the one that hosts the criticism, it will be more difficult to generate content that can overcome it and take it to the second page.

If we face websites with more authority, to overcome them we must have more extensive content and a better user response. At the same time, we can create quality backlinks targeting positive notes, to enhance their organic positioning. All of this will add to the cost of the strategy, but trust me the more costly is the negative reputation.


Everything mentioned in these lines is in the context of isolated negative results .

In the case of a company with clear accusations of fraud for defrauding its customers, there is not much that can be done. The same in the case of a natural person who is accused or tried for a crime with high media coverage. Those of us who are dedicated to search engine optimization work with an algorithm, Google’s, which does not do what we want. We ‘help’ you to more easily find and position a website above your competition, but we cannot go against a whole tide of negative results.

To achieve better results and increase the positions of the web we can carry out several actions that we will see in this webinar.


I want you to go to Google right now and search for your brand, be it a business or your own name. That’s what people find when looking for you. Do you like what you see on the first page? If you answer this question in the negative, you should apply the advice in this article.

If you found this article interesting, it would be a luxury if you share it and what you want is to train in the world of SEO, I recommend the IEBS Master SEO.

Master in SEO and Search Engine Optimization

Learn to plan and control actions to attract online customers through organic traffic

I’m interested!

Leave your vote

Continue Reading
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.


How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


Leave your vote

Continue Reading


How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


Leave your vote

Continue Reading


How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading


Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.