The pharmaceutical market, like other sectors, has had to adapt to a new digital reality due to continuous technological advances. To do this, they need to develop new marketing strategies to achieve better results in an increasingly globalized and competitive environment. Next I explain what pharmaceutical marketing is . A sector with many restrictions and limitations when dealing with health-related products.
Index of contents:
- What is online pharmaceutical marketing?
- How to do online pharmaceutical marketing campaigns
- The best pharmaceutical marketing strategies
- Marketing techniques to make a difference in the pharmaceutical sector
Index of contents
- What is online pharmaceutical marketing?
- How to do online pharmaceutical marketing campaigns?
- 1 # Pharmaceutical Content Marketing
- 2 # Social Networks
- 3 # paid advertising
- 4 # Email Marketing
- The best pharmaceutical marketing strategies
- # 1 Online consultations to the pharmaceutical service
- # 2 Fairs and events
- # 3 Data analysis
- # 4 Website
- # 5 SEO
- Marketing techniques to make a difference in the pharmaceutical sector
- # 1 Active patient
- # 2 Professional relationship
- # 3 Management effectiveness
- # 4 Knowledge transmission
- # 5 Apps
What is online pharmaceutical marketing?
The pharmaceutical marketing is a specialized sector which aims to ensure that pharmaceutical products do not arrive only to patients who need them but also to any establishment that provides health services and products such as health centers, hospitals and doctors ‘ offices, among others. They are all marketing actions related to health sector products , from mouthwashes to beauty products or aspirin.
Pharmaceutical marketing is essential to sell drugs in the competitive market in which we live, as manufacturers struggle to position their products and become the most prescribed by specialists in the pharmaceutical sector. For this, strategies must be taken into account so that manufacturers can publicize and promote their products. Pharmaceutical marketing is used to establish a chain towards all types of customers and to define the bases that allow setting up distribution networks at the regional level for retailers in the union.
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Despite all the restrictions that pharmaceutical marketing has, every day we find thousands of people who talk about their diseases and medicines in forums or on social networks in an open way. This action can be considered as marketing techniques that bypass all restrictions, therefore, it could penalize both the users who disseminate information about it, as well as the pharmaceutical companies themselves.
How to do online pharmaceutical marketing campaigns?
There are several channels for the online promotion of a pharmaceutical product, below I recommend the following:
1 # Pharmaceutical Content Marketing
Pharmaceutical marketing attracts potential consumers with valuable content. Creating a good blog can help us attract potential audiences. Having a responsive website and a good ecommerce platform, accompanied by a blog with valuable content, will help to positively impact your brand’s visibility.
2 # Social Networks
Social networks are the most powerful communication channels for business. One of the advantages of social networks is its immediacy and the ability to update. Thanks to these, consumers can be informed at all times and ask about doubts they have about a drug or what to do in case something hurts. In this way, they can obtain solutions quickly and efficiently. In addition, conducting an in-depth analysis of consumer needs can help to properly focus your online marketing strategy.
3 # paid advertising
Paid advertising can be of great help when you are starting, for example, Google Adwords or the display network and Social Ads, can help increase visibility accompanied by content marketing and social networks. Despite the existence of norms that establish limits on advertising on medicines for use and the prohibition of advertising medicines without authorization for marketing, the content of the advertising must comply with the technical data sheet of the medicine and encourage its rational use and in a non-deceptive way.
4 # Email Marketing
Email marketing and newsletters are very valuable tools to be in permanent contact with consumers. But for this, the profiles of potential consumers must be analyzed, such as demographic factors, age, sex, needs, habits, etc., to send it only to those consumers who are really interested in what is offered. It is interesting to create a workflow that manages the sending of information and where it is spoken from the most generic to your products and services.
The best pharmaceutical marketing strategies
Here are the best pharmaceutical marketing strategies.
# 1 Online consultations to the pharmaceutical service
Digital interaction technologies open a new world for OTC pharmaceutical marketing, they give the possibility of having multi-channel conversations between doctors and patients. Patients are starting to use self-oriented portals for their medical records or to communicate with their doctor and also mobile apps for patients to talk to other users about their illnesses.
# 2 Fairs and events
Organizing events is always an opportunity to bring together professionals and those interested in the world of health. In addition, it makes it possible to publicize the products and services of pharmaceutical companies to a large number of people.
# 3 Data analysis
The pharmaceutical industry has in its possession a great deal of health-related information. The power of Big Data could help improve content generation strategies towards the target, analyze conversations that move on the Internet and expand market knowledge by examining user profiles and visualizing what they demand and what opinions they have. Data analysis provides great opportunities to create value.
# 4 Website
Making the user navigate easily and where they can find everything they are looking for will make them become a loyal customer of the brand or product. A web page cannot function without links to social networks, visual material such as photos, videos, among others.
# 5 SEO
Carrying out a good SEO strategy is very important. Searching for the keyword of all your articles and knowing how to position them in Google takes its work, but it also gives very good results.
If you carry out good strategies you can:
- Get more customers
- Generate community and followers
- Network of alliances to offer support services
- Development of plans to market and sell specialized therapies
- Develop future-proof sales and marketing functions and a knowledge-based business organization
- Reflect well the mission, vision and values
- Create cultures that are suitable for marketing specialty healthcare packages
- Promote the creation of strategies so that manufacturers can publicize their products
Marketing techniques to make a difference in the pharmaceutical sector
# 1 Active patient
Users are more and more able to search for information about what they are interested in about health, such as beauty tips to small ailments. For this reason, the information that is available to any user must be correct. Patients want quality and that the information is rigorous and understandable.
# 2 Professional relationship
The way of relating to the professional has to be changed: telemedicine is the order of the day, if a doubt can be solved without leaving home through new channels such as video calls.
# 3 Management effectiveness
It is necessary to streamline consultations, computerize the results and that doctors, in a single click, already have the entire history of the patient.
# 4 Knowledge transmission
Health information must be treated judiciously since it is played with the health of users. It must be supported by health professionals and well verified by other experts.
# 5 Apps
They are growing remarkably since it speeds up the making of consultations, appointments or improves the organization of daily actions on well-being, such as calendars to calculate the menstrual cycle or nutrition apps.
The pharmaceutical sector, precisely because of its great social responsibility, is one of the disciplines that needs well-qualified professionals to carry out the promotion of products and services among its audience. Remember that we are talking about products that have to do with health, it is not a game. That is why pharmaceutical marketing is responsible and committed.
If you want to learn more about Pharmaceutical Marketing, do not hesitate to take the Master in Pharmaceutical Marketing 4.0. You will know everything you need about the health sector.
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How to Create Account in EXMO step by step
In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.
How to open an account in Exmo.com step by step
Access the official website of EXMO to be able to register for free.
At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.
Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”
Phone and email verification
They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.
Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.
- For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
- In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
- For the card, you need to enter your card details and even take a photo and attach it.
Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.
After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.
Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.
Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.
Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.
How to create an account on Poloniex step by step
In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.
Go to the official website of Poloniex
Access the Poloniex registration page to later follow the step by step that we will give you to register for free.
Select “Sing Up”
Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.
Verify your email
Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.
With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.
If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.
Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.
This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.
Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.
Two-factor authentication verification
To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.
How to Invest in Cryptocurrencies on Skrill
If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.
But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.
But first log in to your Skrill account, then you could already start the step by step that will be shown below.
Access Skrill’s Cryptocurrency Investment Options
Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:
Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.
Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.
Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.
Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.
When you have entered the crypto you chose, you will see a Buy – Sell panel.
Ways to trade cryptocurrencies in Skrill.com
In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:
Steps to buy cryptocurrencies within Skrill
First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:
Select the currency in which you want to buy cryptos.
Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).
Select the cryptocurrency in which you are going to invest.
See what you are going to receive in cryptos in equivalence for what you have invested.
See the commission you will be charged for that transaction.
When you have everything ready, then you can click Next.
After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.
Steps to Sell Cryptocurrencies within Skrill
There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:
You establish the type of crypto that you are going to sell (and that logically, you should own).
You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.
Select the currency in which you want to receive the funds in equivalence.
See how much you will receive, in the same way as the previous case.
Having this ready too, you would click Next.
Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.
Some other options that Skrill gives you to trade
The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:
The Portfolio section
In this section you have at hand some useful things for your negotiations, such as:
The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.
Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.
Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.
The Trade section
Within this section, you can do what you are told below:
Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).
As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.
This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.