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What is MailChimp and how to set it up on a domain?

We all think that starting an Internet business is not easy but not impossible if you know how. Email campaigns are a great way to start brokering with new customers, there are tools like MailChimp that can make it easier for you. Do not miss it!

Index of contents:

  • What is MailChimp?
  • What do we need to be able to carry out the campaign?
  • How do I set up my domain in MailChimp?

What is MailChimp?

The Mailchimp is a Mail Marketing tool , through which we can carry out email campaigns to our customer database . With a very intuitive interface, we will be able to manage user lists, create campaigns and see the statistics of our shipments.

If you are considering starting a mailing campaign, Mailchimp is a good solution.

The main features of MailChimp 

Connect with your store

It has tools and plugins to easily connect with the database of your online store , which allows you to create campaigns directed directly to your customer database, automating processes such as tracking purchases, offering new products, abandoned cart alerts, etc. It has automatic integrations for the main online store tools such as shopify, magento, bigcommerce, woocommerce, prestashop …

Automation

It has a marketing automation service, which will help us get emails to the right people at the ideal time. It works with a customer marking system based on past behavior, preferences and sales. The system works through a few simple API commands.

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Put together your different advertising systems

MailChimp has an ad management tool, through which you can easily create your Google Remarketing Ads, Facebook Ads and Instagram Ads campaigns.

Mobile app

With the mobile application you can manage your campaigns from anywhere, it has the creation, editing and sending tools.

Flexible layout

“Drag and drop” email creation system, through which you can create your emails in a simple and intuitive way, achieving elegant and professional designs in a few minutes.

Integrated analytics

It has an advanced reporting management system, through which you can obtain all the information about your campaigns, sales achieved through email, openings, bounces, clicks, clicks converted, who has opened it …

Other benefits of using MailChimp

  • Free up to 2000 subscribers.
  • Integrated subscription form for your website.
  • Lists and list segmentation.
  • Creation of A / B tests for campaigns.
  • Avoid entering SPAM lists thanks to its delivery system.

What do we need to be able to carry out the campaign?

In order to carry out the campaign it is necessary to have a series of resources:

  1. Own domain: In order to send and configure we need to have our own domain, it is from which we are going to send the campaign.
  2. Mail service: Although the shipment is made through MailChimp, we need to have our own mail service, from which we will create the email account that we will use to make the shipment.
  3. MailChimp account: We will have to create an account from the MailChimp website in order to use their services.
  4. Access to the DNS zone of the mail server: From the DNS zone we will make the configuration to be able to use the domain in the MailChimp service.

In this help we are going to focus on registering our domain in MailChimp, in this way we can send from our own email account. We will configure the domain in a domain hosted by DonDomino , domain registrar and Spanish web hosting, IEBS partner.


How do I set up my domain in MailChimp?

First of all we need to create an account in Mailchimp, with the account created, we will be able to register the domain and start shipping. Below you will see the steps to follow to register the domain in your system.

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Register the domain

To register the domain, from our client area click on our name in the top menu, we will see the submenu “Connected Sites”, from there click on Settings -> Verified domains to access the domain management area.

Verify the domain

From the domain management area, click on the “Verify domain” button, it will ask us to indicate a domain email account.

Verify email

Once the email is entered, we will have to verify it, for this they will send us a code to the email account that we have indicated when registering the domain.

Authenticate the domain

After having indicated the email code, some new information appears:

We see two records appear, a DKIM and an SPF, we copy that data and go to our domain / web hosting provider.

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In this case, we are going to show you how to configure the domain registrar and web hosting MrDomain

From the hosting management panel, we must access the DNS Zone tab:

From there, we must click on the “New” button, a new submenu will open from where we can create the entry, first of all we choose CNAME type , in host we put ” k1._domainkey” and in destination host: ” dkim.mcsv.net “ , Then we simply click” Create “, in this way we will have created the first record:

Now we will only have to create the SPF record, for this, we will have to edit the SPF entry that is already created by default, we simply click on the button with a pencil that appears to the right of the SPF entry, we go to the end of the SPF field and we add the text ” include: servers.mcsv.net? all “. We click on save.

Verification

To check that the changes made are correct, we return to Mailchimp, in the Verified domains tab we click on “View setup instructions” and we will have the option of “Authenticate Domain”, when we click it it will verify the created records and it will appear as correctly validated.

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In this help we have seen the “technical” part of creating an email marketing campaign using the MailChimp system . Following the steps indicated, we see that it is a simple process which should not throw us back the desire to carry out our own campaign.

Now only the fun part remains, creating the campaign and sending it! We no longer have excuses to boost our business, if you have a customer database, why not create it? You have already seen how easy it is to start, take advantage of the clients you already have for this, it is a solution without many expenses that can bring many benefits to your company. And if you want to expand even more, do not hesitate to train with the Executive Master in Digital Marketing, Analytics and UX of IEBSchool . Do not lose your job!

Other related articles:

  • How do shopper marketing and email marketing complement each other?
  • 5 tips to create a responsive design in email marketing
  • 10 things you should know about email marketing

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

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Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

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If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

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  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

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  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

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  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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