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What is LinkedIn Ads and How to Create a Campaign Step by Step

LinkedIn Ads is the ad platform for the professional social network LinkedIn . Its interface is very similar to other platforms, such as Facebook Ads, and it also works in the self-service format. That is, you can choose the type of advertising and the method of payment. This LinkedIn advertising tool allows companies to publish advertisements specifically aimed at the type of professional audience that interests them and in accordance with their business objectives. In this way, the professional recruitment network opens an advertising window for companies to find exactly the target audience they are looking for . What are LinkedIn Ads They are advertisements that are made from the LinkedIn social network. These ads are aimed at a specific type of professional audience. What does this mean? Well, through LinkedIn Ads you can post ads for specific professions , such as: editor, graphic designer, managers, or any other type of professional profile. Ads can also be filtered based on the location of the prospects (country, region); facilitating on the one hand the search for professionals and on the other  generating favorable results for your company, since it gives you the opportunity to get more leads. How to increase my sales with Content Marketing What is Linkedin Ads How does it work When you create an ad campaign on LinkedIn, you can choose the type of ad you want to share, based on your business goals. For example:  publicize your brand or collect contact information from potential customers. You can also define who your ad is directed to, based on specific characteristics such as: Location Job title or function Academic disciplines Years of experience, etc. Once you define and select your target audience, you must establish how much you will be willing to invest in your campaign. Now, if your characteristics match those of the target audience you selected for your campaign, it is very likely that you will see your own ad. Let’s see an example: If you want to send information about your company to professionals with 5 to 10 years of experience in the technology area, to increase your visibility, post sponsored content in the LinkedIn activity feed of the relevant members. This action is a good way to share information about your company. To create an advertising campaign you must define your audience. Select the relevant sector and years of experience , of the professionals you want to see your ad and then launch your campaign! LinkedIn will show sponsored content in the activity feed of those members that match the targeting criteria you defined. As a registered user of the social network, you have the ability to manage your advertising settings , as well as control how your personal data is used, to display the most relevant ads. Ad Types LinkedIn offers a variety of ads, these will give you the possibility to select the one that best suits your business and objectives: Sponsored Content linkedin profile It refers to the posts promoted by your company that appear in the activity feed of LinkedIn users. They can include an image or video, text, as well as links to the related website of your choice. Sponsored content can be identified by terms such as Promoted or Sponsored , which you can select in the upper left corner of your post, below your business name. Sponsored content can appear on any type of device: mobile or computer. An example of sponsored content is what Hubspot used to get leads . Their efforts resulted in a gain of 400% over leads within your target audience compared to other lead generation platforms. But not only HubSpot advantage the benefits of sponsored content, Spredfast obtained a 500% increase in generating leads , thanks to sponsored content ads. When running this type of campaign, it is important that you have a conversion goal in mind. In addition, it is a good option to launch a brand awareness campaign, although many companies do not have the budget for it. So when you create a sponsored content campaign, make sure you have a way to collect leads . Having conversion goals will also let you know if your campaigns are going well . They will give you the complete scenario, and you will not need to campaign aimlessly, waiting for some return. Remember that it is essential that you nurture your leads , since otherwise you will have difficulties to make people buy your product or service; if they just sign up for your list after reading your content, but never heard of you So, make sure you set up an automatic response, which is ready to mark a call with the lead or send the invitation to a webinar, for example. Sponsored content ads are a great ally if you want to increase your leads. Let’s see an example:   Kinvey achieved 65% cheaper cost per lead and 38% more leads, compared to other social networks. But all of this would have been less significant if they didn’t have a lead conversion process and they didn’t nurture their  leads . Lastly, make sure your sponsored content ads are engaging. Text Ads ads Text ads are those that appear on the right side, or in the top banner, of most LinkedIn.com pages. These ads can be text only or have an image, such as your company logo. By clicking on the text ad, you will be redirected to the website you chose. Like sponsored ads, text ads can appear on any type of device. Sponsored InMail messages inmail linkedin Ads They are InMail messages that are sent to the mailbox of LinkedIn members. They are characterized because the term Sponsored is placed in the subject  . Dynamic Ads Dynamic ads are personalized resources, they change depending on the type of member . These ads use the user’s profile image, job function, and name to create personalized ads for each member of the social network. Dynamic ads are related to companies or positions that may interest you, or professional content that is relevant to you. Advertisement The banner ads are based on images that appear on the right side of LinkedIn.com pages. Ads ads linkedin Ads Advertising off LinkedIn Almost all advertising from LinkedIn advertisers appears on LinkedIn.com. However, you can enable the  LinkedIn Audience Network , and your ads may appear on third-party websites. Advantages of LinkedIn Ads If you’re looking to leverage your organic marketing efforts on LinkedIn with paid advertising, LinkedIn Ads is a smart choice. One of the biggest benefits of LinkedIn advertising is the targeting options! Ads on LinkedIn allow you to segment by job title, job function, industry, or company size, to just name a few. In addition to targeting, LinkedIn Ads has the following benefits: It is one of the social media with a large number of members. It is a social media focused on professionals from all areas, seeking and providing services Allows you to create ads by position, market, company size and others. Possibility of regional action Segmentation by products strategically LinkedIn is the world’s largest professional network, with nearly 300 million users in more than 200 countries . According to a study, conducted by HubSpot, LinkedIn Ads is 277% more effective than Facebook and Twitter. Unlike Google Adwords, which is targeted by keywords, LinkedIn Advertising displays ads based on the profile settings of its members , that is, you can see ads only for people who hold a job or a segment. Now that you know about LinkedIn Ads and what its benefits are, you will already be convinced that you should advertise on this important platform. That is why we have created a step by step for you to learn how to create your campaign from scratch. Let’s see: How to create a Campaign Step by Step 1. To start your campaign, the first thing to do is visit: www.linkedin.com/ad/account 2. Then Log in with your username and password , if you do not have an account, you must create it. LinkedIn Ads 3. Click on Campaign Manager to create your own. 4. After creating your campaign manager, you will be redirected to this page: Linkedin Ads 5. Click add account. A new window will open where you must Enter your data 6. Now add your company name or company page URL, for example: https://www.linkedin.com/company/test ads 7. Next, give your account a name and define the collection currency for the campaign. Note: To launch your campaign, it is essential that you add the payment methods. To add the payment methods: Go to the campaign manager. Click Charge. Select Manage billing information in the upper right corner. Click the Edit link and make any changes you want. Select Change 8. Once your account is created you must indicate what your objective is, you can choose between two options: I want to communicate with LinkedIn members  from the linkedIn feed with sponsored updates.  With this option appears in the selected feed audience I want to get more targeted leads across multiple LinkedIn pages  with text ads. In this you appear in a side ad with a short text. We are going to work in this article with the first option. 9. Enter the name of the campaign and the language and click Next. Linkedin Ads 10. Here you can select an existing post or you can click “Create new sponsored content” to create a new post. Linkedin Ads Text Ads 11. Select the content, click Next. Linkedin Ads 12. Start targeting by choosing where your campaign will appear. Next, select the orientation of your campaign, you can choose between  13 segmentation options : Company name Company sector Size of the company office function Level of Experience User teaching institutions Study areas diplomas User competencies User Groups User gender User age Remember to segment based on your target audience . And whenever you add a new segmentation, observe the size of your audience in: “Estimate the number of users in your target audience.” 13. Set your budget and click Next. Linkedin Ads In this penultimate phase you will select the fields to define how you will pay for your campaign. You will have two offer options: CPC – you only pay when the customer clicks CPM – you pay when your ad appears 1000 times Then you have the offer, which is the maximum value that you are willing to pay per click and the daily budget, which is what you want to pay per day. 14. Now, select a date to start the campaign. By clicking show more you will still have other options such as: Campaign end date Total campaign budget 15. Finally, enter your personal data and the credit card details with which you will pay for the campaign Linkedin Ads 16. Click on Advance and voila, your campaign will be ready. With these simple steps you can create your campaign in LinkedIn Ads. conclusion LinkedIn is an incredible platform, if you want to reach a B2B audience. With the help of LinkedIn Ads, you can do exactly that, but with much more precision. In this post, we looked at the benefits of LinkedIn Ads, how it works, the different types of ads, and how to create your campaign. Now I invite you to create some ads on your own, apply the step by step to create your campaign and you will see that you will obtain positive results. Have a tip to share about managing LinkedIn Ads? Let us know

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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