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What is Lean Marketing and how to apply it in your company

Surely you have heard of Lean methodology, of how Toyota revolutionized the industrial world with Lean Manufacturing, you may have even read Eric Ries’s book “Lean Start up”, but have you heard of Lean Marketing ? We tell you what it consists of and how you can apply it in your start-up.Don’t miss it!

You may also be interested: 6 marketing tools that will make your startup grow

Index of contents: 

  • What is Lean Marketing and how is it different from the rest?
  • We propose several techniques to carry out Lean Marketing
  • Lean Marketing Example

Index of contents

  • What is Lean Marketing and how is it different from the rest?
  • We propose several techniques to carry out Lean Marketing
  • Lean Marketing Example

What is Lean Marketing and how is it different from the rest?

Lean Marketing is a relatively new concept that brings together all the marketing tasks, techniques, skills and actions that allow for highly effective and flexible promotion of products, brands and people to adapt advertising messages in real time and at low cost.

Its differential value is that it achieves a high impact in a short time and at low cost, being a marketing strategy as flexible as possible to gradually implement improvements and define actions in the campaigns carried out within a company. .


This work philosophy, related to the Lean Startup method, is widely used in innovation spaces when carrying out projects, working in a series of cyclical phases:

  1. We identify a problem that deserves to be solved by the potential client. It does not even have to be viable today for our organization to satisfy that need, or to provide a solution to the problem. At this point we just identify and define it. From here on we will live a constant learning process.
  2. We build a prototype , what is called a Minimum Viable Product (PMV), that is, an experiment or a test that allows us to validate the hypotheses that we have raised to solve the problem. This prototype must be made looking for the maximum impact with a low investment of time and money.
  3. If it is not measured, it is not done. We must now measure all the results of the experiment or the prototype. When we achieve that minimum viable product, we can study and measure all the results obtained to consider the experiment as good and move on to the next phase. Taking the voice of the customer into account is key at this point.
  4. Learning to keep improving . Understand what things have gone well and what things have gone wrong, to continue implementing in future experiments.
  5. We will repeat all the previous points over and over again until we achieve final versions.

Ok, this is all very well, but how do we make it practicable in a marketing strategy , with real organizational goals?

In reality, Lean Marketing is still another methodology for communication, dissemination and promotion of services or products, but taking into account that:

  • We work a rapid trial and error method to reduce costs and increase the effectiveness of actions.
  • It is marketing in real time to adapt the advertising messages to what is happening at all times.
  • And it is analytical marketing , to know what is working and what is not, and thus be able to discard or implement actions.

Working in this way implies an internal transformation of the organization, the new structure and way of doing the marketing department (much more flexible, dynamic and innovative) that not only should not collide with the organizational culture, but should be your ally in the process, since synergies between departments and command levels will be key to success. In this way, the marketing department will work in an organized manner both the communication actions and the social networks.

We propose several techniques to carry out Lean Marketing

Use social networks. Thanks to the immediacy of these we can use them as an indispensable tool in our campaigns. Having a person in charge of the marketing strategy in social networks and dedicated to them in real time, makes the difference in the results of our objectives.

Get closer to the customer by offering quality. Join forces on a platform or channel that attracts new users and dedicates time and effort to it for a specified period of time. The important thing is that you focus on creating quality content, one of the best tools for this is care and dedication to the blog of the company or the brand, in this way you will get qualified leads.

Improve segmentation. It has a lot to do with the previous one, the more you define the target for each of your actions, the better the results will be. You must know well what your message is and who wants to hear it. Social networks are an ideal platform for segmentation. For this, you can use the Facebook Ads tool that allows you to carry out very precise segmentation at a relatively low price.


Track metrics . If there is a variable that marks the direction of the strategies, it is the data. You can also use them in the short term in Lean Marketing. Establish metrics and monitor them in Google Analytics, this will allow you to modify your actions quickly if something fails as you detect it.

Check all the Marketing tools you need for your Startup with this E-book:

Lean Marketing Example

As always when talking about marketing and communication strategies for companies, we wanted to show how this methodology could also be used for non-profit organizations, which logically have different work objectives.

We are going to follow the generic process explained before but focused on an NGO:

# We identify a problem. Thanks to social networks and the internet world in general, we can study in a more open and global way the problems that concern our target audience. We can start by digging into Facebook conversations, Twitter trends, forums, chats, news comments, etc. To take a current example, the position of the new President Donald Trump regarding international policies on climate change has been on everyone’s lips lately. This is a good starting point to move forward.


# How can we solve it with a Minimum Viable Product? We develop a high impact, fast and low cost marketing strategy that can be measured to the millimeter. In this case, it will depend on the resources that the NGO has available (website, newsletter, social networks, budgets, staff, etc.).

In 2.0 environments these types of actions are much easier to carry out. Some examples that usually work well if they are well planned and structured: A / B testing mailing campaigns , highly segmented Facebook advertising, making a viral video, support from influencers in actions, blogger collaborations, etc. The possibilities are endless.

We measure the results. On the Internet, everything or almost everything is measurable, so it will not be difficult to quantify the quantitative impact of the action: web visits in a month, growth of “likes” in publications, bounce rate in the newsletter, video views, etc.

We learn . It is time to study the data, the actions taken, the problems that have arisen and the good practices that we take with us.

As you can see, this methodology can be extrapolated to any type of organization, whether for-profit or non-profit, because the ultimate goal is to impact in an innovative, fast and low-cost way. You only have to integrate the Lean Startup methodology with Marketing to lead your company on the Lean Marketing path.


Do you dare to try Lean Marketing in your organization? To achieve this, train with the Master of Digital Marketing and Specializations that our school offers you.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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