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What is ecommerce and how to create your own electronic commerce?

Several years ago, ecommerce or electronic commerce has begun to become increasingly popular as a business model until it has become the preferred method of purchase for consumers, especially among young people. 

Many companies have left the traditional physical sale behind to expand on the Internet. In fact, more and more businesses are born to provide services exclusively online, but what exactly is ecommerce and how does it work?

If you still don’t know, don’t worry, we’ll explain it to you!

It may interest you: Master in e-Commerce & Digital Marketing

Index of contents


  • What is an ecommerce or electronic commerce?
  • How does an ecommerce work?
  • Who is our client in an ecommerce?
  • What is an expedition in ecommerce?
  • How to create an ecommerce?

What is an ecommerce or electronic commerce?

We could define an ecommerce as a virtual store. A method of buying and selling that uses the Internet as a means to carry out transactions and contact its consumers. Not only through a website, but also through social networks. These are an informative source with a lot of impact, and allow you to get closer and know more about your target audience.

This business model has been key for small companies to grow and access other markets, something very difficult to achieve in the traditional way. Not needing large infrastructures and being able to do without limitations such as time, space or logistics has led to its expansion.

How does an ecommerce work?

The online business opens a wide range of possibilities for the company. It offers the opportunity to reach a greater number of consumers no matter where they are. In addition, the reduction of costs in terms of renting a physical premises (with all that that entails), allows to lower the price of the product and be more competitive .

Starting an ecommerce is not unattainable. You need a website that offers a good consumer experience, sell personalized product and a reliable messaging service. Also, of course, you really want to run your own business and creativity to promote it. 

In addition, one of the greatest advantages for online commerce is the possibility of segmenting the different audiences . This means improving the effectiveness of communication and marketing actions by launching specialized campaigns. 


Who is our client in an ecommerce?

There is no explicit client for all ecommerce. This will depend on the product or service that is offered and the business itself, since there are different types of electronic commerce. The most common are four: B2B ( Business to Business ), B2C ( Business to Consumer ), C2B ( Consumer to Business ) and C2C ( Consumer to Consumer ). 

The main difference between these models is in the customer . While B2B companies are aimed at electronic sales to other organizations, B2C companies are aimed at the final consumer. In C2Bs, on the other hand, the buyer is the point of reference. He is the one who proposes and sets the conditions of the transaction. Once the offer is made, companies can accept it or not. The latter, the C2C, connect two individuals commercially. Usually there is an intermediary who acts as a mediator. This would be the case of companies like Ebay, which provide a platform in which consumers sell and buy from other individuals.

What is an expedition in ecommerce?

When a customer places an order it is necessary that it be prepared, grouped and packed before it is picked up by the courier company. In an ecommerce, the set of actions prior to the final shipment of the products requested by a customer is called dispatch. 

The dispatch of an order is the final step of the merchandise in the warehouse before heading to your delivery address.

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How to create an ecommerce?

Starting a business from scratch is never easy, but it’s not impossible either. If what you are looking for is to set up an ecommerce, you only need a small investment and a lot of desire to dedicate time to it.

Next, we explain the six fundamental steps to start developing your own online business:

  1. Analysis of the situation: Even if you are clear about the product or service you want to offer, it is crucial to do an external and internal analysis of your project. Of course, with special attention to demographic, economic, technological, political and socio-cultural factors. Decide who you want to target, detect who will be your competition, prices and limitations. Better to take all the variables into account before discovering them once the adventure begins. 
  2. Creation of the site : When you are clear about the business idea, unleash your creativity to choose the name and domain. Currently there are online tools that allow you to create an ecommerce for free. In the case of having a sufficient budget, it is advisable to hire a quality hosting company . Adequate browsing speed is the key to success. In terms of design, the website must be original, attractive, and easy to understand and use. 
  3. Find a good courier company: The speed and punctuality of orders must be impeccable. Hire a trusted dropshipper and make it easy for the customer to locate their order in real time. In the case of not wanting intermediaries, try to have an effective messaging system. 
  4. Customize your products: We can say that there are already online stores of all kinds. Competition is guaranteed. Therefore, it is necessary to find how to personalize and add value to your products. Differentiate yourself from the rest and find something that characterizes you. Get better than the rest. 
  5. The more payment methods, the better: There are customers of all kinds. Some will not trust buying online and will only pay if there is a refund option. Others, on the other hand, will prefer to make transfers, pay by card or opt for PayPal. Therefore, the more payment methods you make available to the buyer, the better experience you will offer. 
  6. Online Advertising and Digital Marketing: Do you already have your ecommerce regulated and started up? The time has come to get customers and make yourself known. For this, it is important that you are present on social networks and that you are very active. Create original advertising campaigns using Google Adwords to make yourself visible on the Internet and promote your own online marketing strategy. Try launching special offers, organize contests that suit your needs, or send your product to influencers who suit your audience. Do everything possible to publicize your brand, make the most of your creativity and… Done!

If you want to become a true ecommerce expert, don’t hesitate to sign up for our Master in e-Commerce & Digital Marketing. At IEBS you will find the training you want. We are waiting for you!

Master in e-Commerce & Digital Marketing

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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