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What is Data Driven Marketing?

The Data Driven Marketing is transforming its innovative aspect towards a fundamental part of business and advertising strategy. This branch of marketing can be defined in many ways and benefit companies with its many advantages, do you want to know them? Keep reading!

It is no surprise that data is already an essential part of many businesses: Data Science , Big Data, Business Intelligence are three of the disciplines that are most needed today. But what do marketing departments do with that data?  

You may also be interested in: Companies fail in the face of data: the challenge of Big Data

Table of Contents:

  • What is Data Driven Marketing?
  • The benefits of Data Driven Marketing
  • What are the most used agile methods?
  • How to adopt a Data Driven Marketing approach?

Index of contents

  • What is Data Driven Marketing?
  • The benefits of Data Driven Marketing
  • Data-driven marketing challenges
  • How to Take a Data Driven Approach

What is Data Driven Marketing?

The Data Driven Marketing strategies are based on knowledge extracted from the analysis of Big Data. Data collected through interactions and engagements with consumers that businesses need to deliver personalized content to customers, understand future trends and behavior.

Although there are many reasons why companies use Data Driven Marketing , most of the time their goal is to improve and personalize the customer experience, which involves understanding the data you already have, the data you can obtain and how to organize, analyze and apply that data to best efforts.

The benefits of Data Driven Marketing

Businesses and consumers alike can gain a lot from adopting Data Driven strategies. So when these strategies are done correctly, their benefits can be several:

# 1 Personalized Marketing: It is essential that companies convey the right message to the right audience and at the right time. Marketing based on data or Data Driven allows brands to create a personalized campaign that converts potential customers through a deeper understanding of the customer profile.

# 2 Clarity : With a large amount of information in their database, marketers can more precisely examine information about customers and leads. With a data-driven approach, it becomes much easier to separate and group the target audiences you are trying to reach

# 3 Multichannel Experience – Marketers can leverage data to extend their reach across multiple networks as well as take communication beyond email. Distribution of advertisements based on data through channels or automated marketing campaigns ensures that the message is consistent, aligned and reaches every recipient in the perfect place at the perfect time.


# 4 Customer Experience – Many popular brands use Data Driven Marketing to improve their customer experiences. For example, by organizing customer satisfaction surveys and pointing out specific areas for improvement.

# 5 Better Product Development : Data-driven marketing dramatically lowers product failure rates. Businesses can establish a better understanding of their target audiences, leading to the development of more suitable products for that particular market.

You may also be interested in: What is and what does a Data Analyst or Big Data Analyst do?

Data-driven marketing challenges

Having the right team: Due to the niche of the job and the skills required, it can be a challenge to attract the right kind of data specialist staff. For both companies and professionals, proper training is a challenge to adapt to business changes. If you want to train, you may be interested in the Master in Digital Business Analytics & Big Data

Commitment: there are some companies that continue to make that mistake of not having a commitment to change. Businesses can have a good defined strategy, but if they do not have the tools and a digital culture, it is difficult for them to be applied successfully.


Integration: If a company fails in the integration process, marketers will have a hard time working through the data. For example, retail companies and e-commerce websites are often faced with the task of collecting and structuring data from social media and mobile devices.

If you like marketing, you can’t miss it either: definition of marketing, what is modern marketing?

How to Take a Data Driven Approach

  • Automation – Integrating new tools and technology into your marketing strategy can be overwhelming at times. By creating an automated process that still allows for customization, you’ll stay true to your goals and avoid complicating results.
  • Cross-team collaboration – Since data is something that must be managed across an organization, marketers must ensure that information is shared across departments and teams.
  • Monitoring Industry Changes – Keep a close eye on your competition so you can follow their lead or learn from their mistakes. Like any other area in this industry, data-driven marketing is constantly changing. Staying up-to-date on the latest trends will only help you with your own branding strategy.
  • Continuous measurement – Data-driven marketing is not a one-size-fits-all solution. It must be constantly monitored and adjusted based on the results (successes or failures) that are being seen. This will help identify which tactics work and will encourage buy-in from the organization’s leaders.

Forecasts indicate that data marketing or Data Driven will be applied in most companies to reach their customers, something that is due, in part, to the needs of consumers and their expectations in user experience.

Do you want to know more about Data science and Big Data? If so, you cannot miss the Master in Digital Business Analytics & Big Data where you will learn everything you need about techniques, tools and much more to manage data in the company. Sign up!

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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