Connect with us

How To

What is and who needs an autoresponder

What exactly is an autoresponder? Is it worth something? Is it really effective? In this article I will talk about  the autoresponder as the best and most faithful ally for your business and for your email marketing strategy . He is a tireless worker and a lifesaver to hold on very tightly.

Index of contents

  • What is an autoresponder?
  • Who needs an auto responder and why?
  • Why automate part of your business?
  • What is the ideal time to use an autoresponder?
  • What are the benefits of using an autoresponder?
  • How to start your autoresponder strategy
  • Best practices when creating autoresponders
  • Examples of content you can create in an autoresponder sequence
    • # 1 Welcome message
    • # 2 Birthday
    • # 3 Webinars

What is an autoresponder?

An autoresponder is nothing more than a predefined sequence of emails on a very specific topic but above all   relevant to your audience . L It is a  cornerstone of the email marketing and  strategy of your business .

Every day I meet a lot of people who think that using an autoresponder in their businesses makes them seem unnatural to their customers and  that is where they are wrong.

When I say automatic process I am not talking about an unnatural strategy. It is evident that a machine helps me to make the whole process work. However, a   good autoresponder strategy   should flow naturally.

Advertisement

So how do you make an autoresponder sequence look totally natural? A good autoresponder is thought out down to the smallest detail. Each person who receives it must have the feeling that you are the one on the other side and not a machine.

Who needs an auto responder and why?

You, me, the third-party neighbor… we have one thing in common. We all seek an easier life but above all a happier one.

We spend our lives putting out fires and when it seems that you have everything under control they appear again. That is why we all need help to solve our problems p ecause alone can not yet.

Automatic responses are a great help when you can’t take it anymore. It is a way to simplify your life but, the most important thing is that they offer you more time to dedicate to other aspects of your life such as family or your hobbies.

We could say then that people who have an online business are good candidates to create an autoresponder.

Advertisement

Why automate part of your business?

As Pareto announced in his day: “Invest your efforts in the best 20% of your business to obtain 80% of your profits.” Well, the autoresponder is the most effective way I know of to take your business to the next level. Automating part of your business allows you to have much more free time to work on improving your strategies.

I personally do not like automation, except in some cases: the autoresponder system is one of them. I think that productivity is the Achilles heel of most companies and many of us. When we talk about business with one person, freelance, freelancers or small companies, some tasks can become a real torture. And that’s where the autoresponder comes into the picture that becomes your best ally.

The autoresponder strategy helps you develop those tasks that you do so many times a day that they use up all your energy.

What is the ideal time to use an autoresponder?

I personally   recommend an autoresponder from the moment you start blogging. Why? If you create it from the beginning, you will have much more orderly all the material you generate. On the contrary, if you leave it for later it can become crazy to put everything in order.

What are the benefits of using an autoresponder?

I don’t know about you, but in my case, as I get older, I have a tendency to be practical. Whenever I go shopping, I choose products that help me with tasks that I hate or find more tedious.

Advertisement

This is the case of automatic autoresponder sequences with which you get these benefits:

  1. You save time to dedicate to other more important tasks.
  2. You generate more leads.
  3. Your mailing list grows faster.
  4. You create a permanent communication channel.
  5. You apply a Win to Win strategy.
  6. Increase your reputation and brand awareness.
  7. Increase your recommendations and virality of your messages.
  8. You generate passive income.

How to start your autoresponder strategy

If you have already understood all the advantages of the autoresponder and have decided to create one, you have already taken the first step. Now you need to plan your autoresponder.

You still have to decide some points: 

  • What is the purpose of the autoresponder?
  • Where do you go on the list?
  •  How many emails do you want to send?
  • How to structure content and create a balance between valuable content and sales?

Pat Flynn is committed to offering outstanding content and an authentic relationship with its subscribers, on this point I totally agree with Pat.

The best practices when creating autoresponders

With autoresponders you have to have everything very well tied, that’s why I give you some tips that can help you when creating them:

  • Include the subject name of the autoresponder in the subject.
  • Check that your users add you to their contact list or address book.
  • Don’t try to sell blatantly without adding value first.
  •  Add clear and visible links and calls to action

Examples of content you can create in an autoresponder sequence

As we have mentioned, the autoresponder allows you to be more detailed, and the more you are, the more points you will be earning before your audience. Automating is fine, as long as you understand what you should and what you should not automate in any way because it is not advisable to put your entire business on automatic pilot.

Remember that automating is a great help for some tasks and abuse can have consequences.

Let’s look at some examples of autoresponders:

Advertisement

# 1 Welcome message

The best way to start building relationships with your subscribers who want to start receiving our newsletters is with a welcome page. I want you to see it with an example: the infoautonomous welcome page. It is packed with value and useful information. If you receive all this information in a first email, you confirm that they have done well to subscribe. On the one hand, with this email you make sure to confirm that the subscription has been made successfully and on the other hand you motivate your new subscribers to continue consuming your content.

Its appearance is neat, easy to consume and highly scannable. I leave you the image and you better take a look at it.

# 2 Birthday

Do you know someone who doesn’t like having their birthday remembered?

Note that, although that person is not in the habit of celebrating their birthday, the simple fact that you remember I assure you that they will love it. Look at the example, a gesture that is very normal in everyone you meet. What is different? Personalization. I would have even put Silvia blowing and making a wish. This was sent to me a year or so ago and I still see it and smile.

# 3 Webinars

In this section I want to mention two stars who are doing really well. Alfonso and Cristian are two guys who use the automated system in their business. All this thanks to autoresponders. They record their webinars and broadcast them automatically.

Advertisement

Can you think of another example of how an autoresponder can be applied to be effective? Feel free to share it with the community.

This is just one more example that marketing evolves day by day and traditional marketing channels diminish their effectiveness. Are you interested in email marketing? Do you want to know all the opportunities that the Internet gives you in the world of marketing? We recommend that you take a look at the Executive Master in Digital Marketing, Analytics and UX with which you will acquire the necessary training to take advantage of the demand for qualified professionals capable of generating traffic and optimizing investments in digital and interactive channels.

Master in Online Marketing and Digital Strategy

Acquire the necessary training to take advantage of the demand for qualified professionals in Online Marketing with the Master in Online Marketing and Digital Strategy

I want to know more

Leave your vote

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Advertisement

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Advertisement

Leave your vote

Continue Reading

Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

Advertisement

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Advertisement

Leave your vote

Continue Reading

Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

Advertisement
  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

Advertisement
  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

Advertisement
  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.