The Marketing Influencers is becoming increasingly popular among companies to carry out their campaigns and marketing strategies, but why? What advantages does this type of marketing bring to brands? Find out how to make working with influencers pay off.Keep reading!
It may interest you: What is an Influencer and how to attract it?
Index of contents
- Influencer Marketing: Create Successful Campaigns
- What is Influencer Marketing or influencer marketing?
- Advantages of Influencer Marketing
- How to make an Influencer Marketing strategy?
- 1 # Identify the most relevant Influencers for our product or service
- 2 # What kind of collaboration we want to establish
- 3 # Define KPIs
- How to find the right influencer?
Influencer Marketing: Create Successful Campaigns
What is Influencer Marketing or influencer marketing?
We call Influencers to those people with a lot of charisma, who have a persuasive voice, authenticity and a large number of followers in all their social networks. Some are even capable of collecting millions of followers on social networks, such as Instagram, who interact with them day after day.
Influencers could therefore be defined as opinion leaders who have managed to obtain great credibility from users on a specific topic , be it fashion, sports, video games, among others.
This makes Influencers the perfect ambassadors for brands , since they serve as another means or channel to promote their products or services by sharing them with all their followers. They just need to make a simple criticism, give their opinion or use the product so that sales skyrocket and the product or service manages to position itself at the top of the market.
Therefore, the objective of brands is to take advantage of these social influences to gain importance among users and increase engagement on their products . But to achieve this, it is necessary to previously develop an Influencer Marketing strategy.
Advantages of Influencer Marketing
According to a study by content marketing agency Linquia conducted in 2019, 66% of marketers surveyed conducted three or more campaigns last year and 42% now have an always-active influencer strategy. But why do companies opt for Influencer Marketing?
Because at the branding and sales level, they provide visibility , credibility and a considerable increase in the sales of the services and products they recommend. In addition, another advantage they bring to brands is that they can reach a much more committed target , thanks to the trust they have with the Influencer. Therefore, campaigns with influencers can be more effective and help in the reputation and status of the brand .
Another advantage of influencer campaigns is that they can increase conversion and help us drive qualitative traffic to our website . This is important, since sometimes, the qualitative connection with the audience counts much more than the number of users we can have.
¿ Making an Influencers Marketing Strategy ?
If we want to work with influencers and launch a marketing campaign with them, it is important to follow or take into account the following steps:
1 # Identify the most relevant Influencers for our product or service
It is important that we identify which influencer best fits with our brand and with the company’s values, since the influencer will be in charge of transmitting them to the public. An influencer who does not share our vision, mission and values will not be able to convey the appropriate message to the audience.
How to work your personal brand to find a job
2 # What kind of collaboration we want to establish
There are different ways of contacting influencers, for example we can do so by addressing them directly or through the agency for which they work. However, before contacting we must be clear about the actions that we want the influencer to perform and how we want them to do it. Therefore, it is important to be clear about the strategy that we are going to follow, so that when we contact the influencer we can explicitly explain what we want, how we want it and what requirements it must meet.
3 # Define KPIs
It is important to define these KPIs (Process Performance Indicators) to be able to correctly track the results of the actions carried out. To do this, we recommend:
- Use Google Analytics to measure the number of clicks on the URL.
- Measure the scope and impacts of the hashtag that has been used for the campaign, as well as, measure the times it has been shared, the comments, the mentions obtained … there are tools such as Pirendo that allow us to measure this impact.
- Number of conversions , that is, purchases and registrations.
- Number of authority links , such as those that appear in the media.
How do you find the right influencer ?
Although an Influencer has many followers, it does not mean that anyone is worth us. As we have mentioned previously, it is important that the Influencer has the same values as the brand or the company, in order to obtain the expected results.
This is why, before contacting a potential influencer for our campaign, we have to consider the following.
- Relevance , that is, the quality of the content you publish and its relevance with respect to other influencers.
- Reach , the number of users we could impact and who would add value to our campaign.
- Resonance , ability to engage with the influencer’s users in a relevant way.
Stopping to think and analyze the previous points will avoid us making the mistake of choosing an influencer simply because of the number of followers they have. This is why the study of the audience is so important and sometimes, it is more profitable to have micro- influencers with fewer followers but that these are the target that interests us, not influencers with millions of followers but who do not adapt to our target .
To finish, once you have contacted the influencer to generate a relationship with him, we need:
- Establish a relationship with the influencer.
- Create value for both.
- Define the look, feel & amp; tone of the collaborations to make them fit our brand.
- Measure the results.
You are ready to start carrying out your Influencer marketing campaign, if you want to take another step and train yourself to carry out the strategies of the moment that attract potential customers, do not hesitate to take a look at our Postgraduate Course in Professional Influencer. What are you waiting for?
And don’t forget to share!
Postgraduate in Professional Influencer
Learn the basics of digital marketing and specialize in the Influencers strategy
How to Create Account in EXMO step by step
In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.
How to open an account in Exmo.com step by step
Access the official website of EXMO to be able to register for free.
At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.
Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”
Phone and email verification
They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.
Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.
- For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
- In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
- For the card, you need to enter your card details and even take a photo and attach it.
Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.
After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.
Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.
Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.
Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.
How to create an account on Poloniex step by step
In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.
Go to the official website of Poloniex
Access the Poloniex registration page to later follow the step by step that we will give you to register for free.
Select “Sing Up”
Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.
Verify your email
Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.
With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.
If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.
Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.
This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.
Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.
Two-factor authentication verification
To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.
How to Invest in Cryptocurrencies on Skrill
If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.
But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.
But first log in to your Skrill account, then you could already start the step by step that will be shown below.
Access Skrill’s Cryptocurrency Investment Options
Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:
Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.
Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.
Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.
Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.
When you have entered the crypto you chose, you will see a Buy – Sell panel.
Ways to trade cryptocurrencies in Skrill.com
In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:
Steps to buy cryptocurrencies within Skrill
First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:
Select the currency in which you want to buy cryptos.
Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).
Select the cryptocurrency in which you are going to invest.
See what you are going to receive in cryptos in equivalence for what you have invested.
See the commission you will be charged for that transaction.
When you have everything ready, then you can click Next.
After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.
Steps to Sell Cryptocurrencies within Skrill
There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:
You establish the type of crypto that you are going to sell (and that logically, you should own).
You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.
Select the currency in which you want to receive the funds in equivalence.
See how much you will receive, in the same way as the previous case.
Having this ready too, you would click Next.
Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.
Some other options that Skrill gives you to trade
The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:
The Portfolio section
In this section you have at hand some useful things for your negotiations, such as:
The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.
Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.
Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.
The Trade section
Within this section, you can do what you are told below:
Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).
As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.
This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.