Connect with us

How To

What is AMP Accelerated Mobile Pages and how to take advantage of it in SEO

Knowing that 4 out of 5 mobiles in our country are smartphones or smart phones, or knowing that the penetration rate of smartphones in the routine use of Spaniards is increasing, no longer surprises us in the least. We are moving into a new era in which we are much more connected, with information always and increasingly at our disposal, thanks to mobile devices such as smartphones and tablets.

This phenomenon has generated that what matters most to us is easy and fast access to information. If, for example, something happens, an earthquake in the other part of the world, we want to find out first-hand about everything, and we want detailed information instantly, without waiting for a second since instantaneousness or the “news” rewards us. It is for this reason that many times we have felt very frustrated when accessing information that you want to receive at the moment, something fast, and for load reasons, whether it is the Wi-Fi or the data connection, it takes a long time to open it .

This phenomenon has not gone unnoticed by the media, publishers or search engines that receive millions of requests for news information every day, such as Google. Fundamentally, the slow loading time affects the media, publishers and advertisers very significantly, since they lose readers and with it, they also lose the opportunity to obtain income through advertising or subscriptions, which means millions in losses.

For this reason, since April 2015 Google, as the most used search engine in Europe, announced that it was willing to work hand in hand with the media and publishers in order to improve loading speed and thus guarantee users better navigation and quick access to news from mobile devices. With this, he launched the project called Accelerated Mobile Pages, whose main objective is to improve the loading speed of pages viewed from mobile devices.

Index of contents


  • What is AMP (Accelerated Mobile Pages)?
  • What is AMP based on to improve loading speed?
    • AMP HTML
    • AMP JS
    • Google AMP Cache
    • What AMP does and doesn’t support
  • AMP Accelerated Mobile Pages requirements
  • AMP Accelerated Mobile Pages and SEO Positioning
  • How to configure AMP Accelerated Mobile Pages

What is AMP (Accelerated Mobile Pages)?

It is the open source project and initiative, developed by Google, the media and various technology partners, whose purpose is to compile web pages for fast rendering static content.

What is AMP based on to improve loading speed?

To improve the performance of mobile web pages, it relies on these three factors:


It is basically extended HTML content that has features customized by the AMP project. The use of HTML code is restricted to the tags that the project has marked as guidelines to follow. One of the most significant changes to the AMP HTML code is the img tag becoming img-amp.


It is a kind of library that Google provides, with all the plugins and JavaScript resources that the AMP project allows and recommends for its proper use. AMP JS manages the resource load and provides those who want to apply AMP all the custom tags to properly optimize the web following Google guidelines.

It should be noted that one of the most significant optimizations of AMP JS is that it transforms everything that comes from external resources into asynchronous, in such a way that it guarantees that the loading speed is not affected by any other element.


If you want to know more about the optimizations, limitations and specifications, you can consult them here.

Google AMP Cache

It is a content distribution network that relies on proxy to deliver AMP documents. Its process is based on automatically capturing AMP HTML pages, caching them and improving their performance. In this way, all the files that make up the web are loaded from the same source and thus greater speed is achieved.

The cache provided by AMP already has an integrated validation system that confirms or not that the web is optimized under Google guidelines, and guarantees that it does not depend on external resources.

Check here the validation of your website.

What AMP does and doesn’t support

One of the most frequently asked questions by developers when implementing AMP is whether this can apply CSS styles to our website without affecting its implementation. The answer is yes, AMP allows you to apply different styles. Only following the basic formatting guidelines they establish.


What it does take into account when validating a web page are the ads and web analytics tracking codes, since these fill the web with JavaScripts codes that make the loading speed much slower, therefore , AMP does not allow them.

What AMP is looking for is that web analytics is worked through tracking pixels that does not slow down the load.

AMP Accelerated Mobile Pages requirements

These are some of the requirements that AMP demands:

  • The existence of forms on the page is not allowed
  • You can only rely on the simplified version of CSS that AMP offers
  • External JavaScripts are not allowed, only those that the AMP library offers are allowed
  • Adjusting to preset size limits (Responsive Design)
  • No iframes (videos embedded via iframe)
  • For AMP pages to work, they must have been previously validated

AMP Accelerated Mobile Pages and SEO Positioning

With AMP technology, the loading time of a website can be reduced by between 15 and 85%, so in order to improve SEO positioning it is essential, since if something is pursued by Google through its positioning algorithm it is let the user have a good experience. And is that Google in December 2015 already predicted that AMP could become one of the factors that most affects the positioning of the rankings.

As a result of said “update”, which is a plus to the already known “Mobilegeddon” all webmasters and SEO professionals began to consider the possibility of implementing this new and advanced technology, to improve the positioning of their websites. And it is that the results can already be seen altered for months, since those pages that use AMP technology appear above the rest of the results, with the signature of AMP. Here we show you an example:

As you can see in the image, the pages that appear in the SERPs already come out with the AMP badge, which means that they are optimal pages to view quickly on any mobile device. This fact means that CTR can also be improved, since these results stand out from the rest.


How to configure AMP Accelerated Mobile Pages

If what we want is to configure our website so that the content is also published based on the AMP version, the most significant fact is that with this we will obtain two different URLs, one normal and one for AMP. As the content of the URLs will be the same, the use of “Canonical” is essential, since otherwise we can fall into the trap of indexing duplicate content. To do this, we are going to base ourselves on a practical example so that we can see the difference between an AMP-based page and a normal one.

If, for example, we have a WordPress and we want to optimize our content under AMP guidelines, there is a plugin with which we can quickly generate a very basic AMP version of our content. This plugin makes your work much easier and you will only have to add / amp / at the end of each URL or? Amp = 1 according to the default configuration that you have in WordPress regarding permanent links. Don’t miss this post if you want to know how to apply AMP in WordPress .

On the other hand, from Google Search Console you can also verify that your website offers pages through AMP, and thus you can control whether or not they are published correctly. The AMP section in Google Search Console can be found in the “Search Aspects” Menu tab, titled “Accelerated Mobile Pages”.

To configure your pages and be validated to be shown as AMP, you just have to follow the guidelines suggested by Google and optimize your content.

Other related articles that may interest you:

  • Good Examples of Mobile Marketing
  • How to apply AMP in any WordPress
  • What is ASO Positioning and its main factors
  • What is and how does Google RankBrain affect your SEO positioning?

Do you think you need to train in SEO to be able to apply these improvements to your website? Are you passionate about SEO Positioning? We recommend the Postgraduate in Traffic Management: SEO, SEM, Display and Social Media with which you can grow as SEO with the best professionals.

Postgraduate in Traffic Management: SEO, SEM, Display and Social Media

Train yourself and get all the possible traffic to your website from all media

I want information!

Leave your vote

Continue Reading
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.


How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


Leave your vote

Continue Reading


How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


Leave your vote

Continue Reading


How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading


Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.