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What is a Social Media Manager and why should you specialize in this profile?

There are terms that, although they sound almost the same and at first glance are the same, they are very different when analyzed in detail. Today in the world of marketing there are many of these terms, for example: social media, social networks, SEO, SEM, CTA, CPC, CPM, CPA, Community manager , social media manager

Precisely, these last two terms mentioned are confusing and in fact many believe that it refers to the same type of work, for this reason some companies look for a professional who meets both profiles, that is, they look for a 2 × 1 and offer a lower salary than is acceptable. I clarify that this is not done with bad intention (I hope) but because of ignorance. That is why it is important to know what a social media manager is, what he does and if his job is the same as that of a Community Manager.

The figure of the Social Media Manager is perhaps one of the most demanded in recent years, like that of the Community Manager . Both have to have a strategic plan in mind so that the objectives of the company are met. But, to what extent do we really know what a Social Media Manager is and what its functions are? In this article we reveal why these professions are so different.

Index of contents

  • What is the Social Media Manager?
  • Highlights of the Social Media Manager
  • A Social Media Manager is NOT a Community Manager
    • But then, Social Media and Community aren’t they alike?
  • Why specialize in Social Media Manager?

What is the Social Media Manager?

The Social Media Manager is in charge of creating, introducing and leading the strategy of a company in social networks, in addition to designing its presence in social media. He is in charge of providing these social media with a social and strategic focus . He prepares and plans the network action strategy that will be executed a posteriori by the Community Manager.

In other words, the Social Media Manager creates the social media plan which must be closely linked to the objectives of the brand.

This promotion can include tools such as social networks, blogs, webinars and others, hence the SMM must know all of them and know what they contribute to a campaign. If you want to know more about the best Social Media tools, do not hesitate to download the following ebook:

The Social Media Manager  has to control the monitoring of social networks as well as know the latest trends that move through the network. But the work not only stays there, but I also have to control the competition and the customers.  Analyzes and interprets the data they get from the campaigns , drawing conclusions on how these have worked, either through tools of analysis and KPI’s , ROI or web analytics.

Highlights of the Social Media Manager

The work of the SMM within an organization includes the following functions:

  • Do market research : the first task that the SMM must carry out is to carry out a market study, investigate what consumers want, where they are, which are the networks in which it is possible to find them, what type of content they prefer, starting From the results of this research or study, you will be able to develop a social media plan.
  • Content Creator . Content is an essential part of any business related to marketing and, no matter how many writers we have on our staff, it is necessary to adapt it to any of the social networks in which we operate. Either attract “I like you” or synthesize articles in 140 characters. To this function is also added that of generating audiovisual content that supports the content.
  • Design the presence of the brand on social media. Plan what will be done, how, when and for what.
  • Select the social networks and platforms on which the promotion will be carried out : according to the market study, the segmentation of the target audience, and what is sought with the campaign, the SMM decides which are the appropriate social networks and channels to carry out the promotion . This work is important because although there are several platforms, not all of them help to achieve the objectives.
  • Design the roadmap to be followed by the CM : as I mentioned above, the CM executes what is planned by the SMM, therefore the latter must elaborate and clearly indicate the steps to follow, that is, what should be done and how.
  • Manage and allocate budget : the SMM has access to economic resources of the company and is in charge of distributing them among the different activities that will be carried out as part of the campaigns. You must also ensure the proper use of it.
  • Addicted to today . As in any profession related to social media, you need to keep an eye on the latest news . Both those that are directly and indirectly related to Marketing.
  • Design the response plan before crises: what to do when there are dissatisfied customers with valid reasons, trolls, when the customer receives a defective product, a mistake is made in a communication campaign, a company manager makes an inappropriate comment on a communication media? How to answer? The SMM should design a plan that can be used on these occasions and that obviously works.
  • Supervise the work of the CM: the SMM is above the CM, hence it must supervise the work it performs, although it does not take care of its tasks but gives it autonomy, if it is in charge of verifying that it fulfills its work and continues the defined strategy.
  • Analyze the results of the campaigns carried out : it is not only about planning but also about evaluating. For this reason, the SMM must analyze and interpret the results of each campaign, analyze the successes and especially the errors. Once the results are known, new strategies are developed to take advantage of the strengths and opportunities and improve the weaknesses. Also, you must make an analysis from the economic point of view, that is, evaluate the ROI, in this way you can see if the investment is profitable or if money is being lost on the contrary. Nobody likes to invest in something that only generates losses.
  • Interpret the data from the social media monitoring report prepared by the CM.

In summary, a Social Media Manager investigates, plans and designs the strategies that will be used in social media for a marketing campaign, their work is essential within a company because they are the ones who decide what will be done and in what way to obtain the better results and achieve the proposed objectives.

A Social Media Manager is NOT a Community Manager

Although they could get confused and most of the time it is, it is important to be clear that the Community Manager (CM) and the SMM are different types of professionals. The main differences between the work of both are:

  • If we speak in terms of hierarchy within the organization, the SMM is above the CM.
  • The SMM plans and designs while the CM executes and manages. That is to say, the latter is in charge of meeting the objectives established by the former. Let’s see an example, the SMM decides in which social networks will be promoted and the CM is in charge of using or scheduling the publication on those networks.
  • The CM’s work is bidirectional, that is, it promotes the brand before the audience and at the same time listens to the audience and communicates to the brand what is said about it, whereas the SMM only projects the brand before the audience.
  • The SMM creates content to promote the organization, while the CM creates content to promote the conversation.
  • The SMM makes strategic decisions while the CM makes tactical decisions. 
  • The SMM fosters collaboration and strategic alliances with other brands or companies, and the CM fosters relationships on social media with clients and potential clients.
  • The SMM’s relationship with users is impersonal, since its work is generally carried out behind closed doors, while the CM’s relationship with the audience is personal, it is he who faces the clients, who interacts with them.

But then, Social Media and Community aren’t they alike?

The Community has to work hand in hand with the Social Media Manager so that all the planned strategies are put into practice. It is not that the Social is above the Community, but it is the guide that indicates the strategy to be carried out and the one that responds to the results of the same. As we have already mentioned in previous posts, the Community Manager manages the entire online community so that it lasts, always under the supervision of the Social Media Manager .

What is a  Social Media Manager? In short, a good SMM is defined by having strategic and communication skills, analytical skills, working under pressure and keeping an open mind at all times.

Why specialize in Social Media Manager?

Undoubtedly, for many businesses,  social networks have become an indispensable element when it comes to promoting their products or services through the Internet and in this way they have visibility for their potential audience.

However not all companies have professionals specialized in  M arketing Digital , able to  plan and manage campaigns  adapted to this new format. For this reason, without a doubt, the demand for Social Media professionals has skyrocketed along with sectors such as digital marketing and eCommerce.

But what does it mean to specialize in Social Media? Social Media requires deep training in digital skills and technical skills to successfully achieve professional performance. We listened in depth to Fernando Beneítez, director of the Master of Digital Marketing with a specialization in Social Media and Online Marketing & amp; E-business.

Do you also want to dedicate yourself to Social Media? At IEBS we have the  Master in Digital Marketing with a specialization in Social Media  or the Master in Community Management  to be able to give you the main keys in managing social networks and building the community for your company. Sign up now!


Master in Digital Marketing with a specialization in social media

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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