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What is a Micro Influencer and How to Involve It in Your Strategy?

Digital marketing has made constant progress over recent years, providing agencies and companies with innovative and practical tools, and one of them is the micro-influencer strategy. This marketing strategy promises to promote any business on digital platforms in an effective and fast way. Now, what makes the micro influencer strategy so functional? To answer this question, it is important to understand what is the meaning of “micro-influencer”. What is a micro-influencer? A micro influencer is a social media personality who has a good popularity rating on the platform. So his number of followers is notorious and his publications receive a certain preference from users on social media. With this in mind, it is easy to see why this digital marketing strategy is so successful. And it is because these personalities are in constant interaction with specific audiences . It is easy to introduce a brand or product on the platforms they are on. In general, people feel more confident in the issues that their influences handle. So it is easy to reach the consumer in a dynamic and safe way. In short, this is a strategy that will boost your brand or product by taking advantage of the popularity of some personalities on social networks.

Difference between influencer and micro influencer

Big brands often use big names to promote their products effectively. Generating huge marketing campaigns inside and outside of social networks. But for local businesses or small businesses, this task is a little more difficult. Because they  do not have the same budget to devise strategies of the same magnitude as large corporations. For example, international firms, when marketing, use public figures at the level of Hollywood stars. These are known as influencers, while businesses such as a local restaurant can enjoy the same benefit with the help of a micro-influencer. This is because the micro-influencer tends to be a less far-reaching personality than large-scale influencers. Being punctual, we can differentiate each hierarchy as follows:

Micro influencer

  • They have a following of between 1k and 10k.
  • They create inspirational and interactive content in a way that is close to their audience.
  • They interact frequently with their followers as they have a small number of users that can be managed.
  • Their number of likes and shares is less than that of the influencer, but it is fully verifiable.

Influencer

  • It maintains more than 100k in its number of followers.
  • He represents a personality that is practically unattainable or in high demand for his followers.
  • He does not interact frequently with his followers due to the high flow of interaction he has.
  • It gets a remarkable amount of shares and likes.
In conclusion, we determined that influencers tend to be massive when sending a message while, despite its short reach, micro influencers can make it closer and more real to their audience. This has allowed these micro personalities to be more beneficial in marketing strategies. Since by making the information they advertise more accessible, it is much more credible for potential consumers of a product. So, in the event that if you want to promote a small clothing store, you can locate a micro-influencer who is related to this branch and is in charge of posting photos and videos of your products on blog and social networks.

Why do brands prefer micro influencers?

Today, micro-influencers have become very popular. Because businesses and companies have discovered its exceptional potential to boost a brand. In addition to the opportunity to direct your advertising strategies to specific audiences. This digital marketing methodology works perfectly for firms looking to promote their products in specific sectors. In general, these small social media influencers tend to specialize in specific topics, despite this, they can have very varied content on their social networks. For example, there are personalities specialized in fashion, known as fashion bloggers, this type of micro-influencer does very well in clothing, makeup and lifestyle issues. Reason for which they become attractive for the sector of beauty and feminine health. Where brands in this field often request the intervention of personalities on the web to promote their latest launches. It is so much the rise of these millennials within the aspects of digital marketing that experts in the field classify them as fashionable characters in recent years. Therefore, it is recommended to exploit its potential as a resource to gain popularity and traffic in the different virtual marketing strategies. Being more explicit, below we point out which are the points that make the use of micro influencers strong to promote a brand:

Authentic

Marketing studies indicate that consumers tend to trust the personalities who use the brand more than even the product itself. This is because, for users, these people are like them and if they are using a product or a service, it must work. For this reason, the content that is published by the hand of a micro-influencer on social networks tends to be successful and is more credible for the consumer. For this reason, the probability indexes indicate that influencers of less weight tend to be much more effective.

Engagement

To be successful on social media, it is not necessary to have a large number of followers. The reality is that you only need the followers that the firms are interested in or a particular audience. The idea is that the users to whom the product is directed interact with the brand. So engagement is the only reason why companies look for influencers. According to several studies, when the transition from micro influencer to influencer is generated, engagement increases. This occurs because consumers feel closer to the brand because it has a smaller audience and recreates a close environment. In turn, when brands advertise their products with star influencers, their audience tends to be more critical and analytical compared to smaller-scale influencers. This is because the great personalities of the web maintain a certain accessibility to some luxuries that most people usually consider unattainable, such as a late-model vehicle. A micro-influencer can play around with the content they publish based on the product, generating immediate interaction with their followers and the brand. So to speak, a social media personality who specializes in makeup can easily be chosen as a representative for a cosmetics brand to employ giveaways, videos, and images in reference to using the product the company is selling. Lower cost, more effectiveness The larger the audience, the higher the price the influencer will ask for their services. Getting a well-known social media personality to post a product photo is more expensive than that of a micro-influencer. The microinfluencer has a small, but notorious, number of followers. So your advertising costs depend directly on the reach that your publications will maintain. Therefore, by using this strategy, companies pay much less and achieve that their products reach consumers easily. By making them feel closer to the content posted. This occurs when the public receives this information from a personality that they consider is equal to them and maintains the same social status with the same needs. So it is credible the fact that the micro-influencer has made use of the product and, rather than advertising, recommends it. This turns the strategy into an effective form of marketing. A common scenario within the areas of traditional advertising, where it was never the same to market a product in the local newspaper than to do it on national television. Therefore, it is important that the company determines what its aspirations are. To avoid  that a micro-influencer may not achieve the necessary scope to achieve the required objectives. For example, that the content sent is not received by the correct audience or that the scope of the campaign is not as expected by the brand. Before implementing this strategy, the pertinent evaluations must be carried out and not only focus on the cost difference.

Greater distribution

By planning the market strategy very well, it is possible to multiply the reach of the influencer in marketing. This method allows you to enjoy the benefits of a renowned figure on social networks at a lower cost , as it is carried out by a micro-influencer. Their forms of distribution could be increased in an efficient and economical way. U tilizando a group of micro influencer can reach more audience than we could reach with a star of social networks. If we select 50 or 100 small-scale influencers and place them in strategic areas of the marketing plan, we can be able to boost our distribution in a conspicuous and accurate way.

How to implement campaigns with micro influencers in your strategy?

With the boom that micro influencers have unleashed within digital marketers, it is almost impossible to represent a brand on the web without the collaboration of one of these personalities. Starting with the trust they generate in users to the low cost of their virtual activities, social media micro influencers are a safe bet for promoting a company. Before, it was used to request the intervention of those stars of the networks , who would be in charge of leading and representing our brand on the web. Despite the fact that contact with your audience or the relationship with our brand was not the most suitable. These gaps have been bridged with the discovery of micro influencers, who have managed to capture the attention of their audience with a closer and more concrete relationship than usual. Although it may be easy to think about selecting a person with some popularity on social networks, there are several aspects that you must take into account to include this strategy in your marketing plans.

1. Determine the type of audience you are going to address

During the day, about 72 hours of videos are posted, 347 thousand publications in WordPress and more than 1.8 million likes are generated throughout the Internet. All of this happens without us even realizing it. So this immense number of virtual interactions must be used in a strategic way that benefits your brand. It is possible to achieve the objectives by studying the target audience, capturing their tastes, preference and lifestyle. After having determined this information and relating it to your product or service to promote, we locate the correct influencer. The same away from extreme advertising, will be able to connect users with preferences similar to those of the brand.

2. Select the ideal micro influencer

Choosing an influencer should not be just a matter of economy and hierarchy, it should also take into account the compatibility of the personality of the networks with that of your brand. In turn, an extensive analysis of their behavior on the networks , the content they share, their digital interaction, their growth within the platform, etc.

3. Select the channels where you will work your brand and plan your digital marketing strategy

Although it often seems that all social networks are handled the same, we may be facing a misconception regarding this concept. Each digital interaction platform can work differently depending on its functionalities. In addition, it will depend on the network where your audience is most active, to decide on which platform to start carrying out your strategies. It should be noted that Instagram is the social network that has turned these micro-influencers into weight figures of today. But this does not mean that you cannot use them within other platforms. Therefore, it is necessary to plan very well the strategies to be used and the procedures to be carried out to obtain important results in our marketing campaign.

4. Let the content be the protagonist

Since the content of the marketing strategies is what really has value, it is necessary to plan and update it constantly so that it is always aligned to what is happening in the market and the line of business. One of the main digital content tools that generates good engagement are video publications. Either within Instagram or Facebook Stories, influencer marketing can be promoted. According to studies in the area of ​​digital marketing, these types of publications manage to connect with the public more easily and effectively than those that only contain photos or texts.

5. Check the response of users to your strategy

Staying in constant evaluation of the results that the influencer marketing tools that you have used with your audience have had, allows you to obtain much more tangible results. In turn, during this study process , you will be able to know if something is not turning out as you expect and if it can be fixed at the precise moment. In the same way, you will be able to know what has caused the most positive reactions in your audience to enhance them and achieve success in your strategy.

6. Generate experiences not just content

Sometimes brands make the mistake of not defining a clear objective in their actions, which can lead to negative results in their strategies, even if it seems unlikely. The first thing a brand should do when starting an influencer marketing strategy is to specify its actions and define its expectations.  And in this way generate unique experiences lived by its potential consumers. In this way it is possible not only to capture the attention of consumers but, in turn, you manage to remain in their mind in a permanent and lasting way . The true goal in any digital marketing campaign.

Platforms for micro influencers

Now that you know very well the potential of influencers within digital marketing, it is important to know the tools that, together with these personalities, allow you to achieve exceptional goals within different digital media. As expected, influencer marketing innovates more and more with new methodologies that facilitate the achievement of goals more effectively. Helping build brand loyalty with a good influencer marketing campaign, these platforms promise to combine the best of marketing and web personalities in one place:
  • Coobis
An excellent package of tools and quite interactive content is Coobis’ proposal. A site that links any brand with an influencer or communication medium. This platform has more than 5000 classified ads that you can use in your marketing strategy comfortably. In addition, it offers  the possibility of expanding the messages of your campaign on various social networks. The fact of having affiliated brands and registered influencer, makes them specialists in the promotion of these marketing products. From the moment the influencer begins to be notorious for the web, a directory is generated within the platform at no cost. So this personality not only gains visibility in the market, but also generates its own income. Coobis maintains a vast number of affiliates and clients that have an infinity of varied topics, which is why they motivate their users to share content within the web ranks. The platform manages the income generated in a percentage divided between 70% for the influencer and 30% for Coobis. The influencer will only pay when they generate money within the platform. Coobis is an excellent way to manage influencer marketing campaigns, due to its low costs and limited conditions of use.
  • Bran Tube
The main influencers of the web, dominate spaces such as Youtube or Instagram, from there they derive names such as “Instagramers” or “Youtubers”. Due to the frequent use of these digital media, tools such as those offered by BranTube are born that allow unifying companies with specialized influencers on YouTube. This platform will help you find a personality from the famous video portal on the web so that he can dedicate himself to publishing relevant content in reference to your brand. Within the ranks of BranTube, there are Influencers with more than a million subscribers. Which you can start to analyze to choose the most convenient for your brand.
  • Nich
One smart takeover of Twitter has been Niche, a platform that offers to connect businesses with social media influencers. They are dedicated to gathering the largest number of potential influencers on the web and keeping them in their ranks to offer them to different companies depending on their needs. Its interactive tools allow its users to create content within the platform. Helping them to generate viral content, turning them little by little into a strong reference of effectiveness.

conclusion

Influencer Marketing has become an innovative and efficient method within the areas of digital marketing. So these network personalities are perfect helpers to launch campaigns that really connect with the public and allow a brand to be positioned. It is time to take advantage of the potential of influencers on social networks, and integrate them into your digital marketing campaign to let your business grow on the web effectively.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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