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What is a Lead and How Do They Make You Sell More?

In Inbound Marketing , contact with users interested in your product or service,  lead , is essential. Therefore, it is important to maintain fluid and fresh communication with your target audience. How do you contact your audience? This is where things get difficult, as there are different ways to maintain continuous communication with your audience. So what can you do? The first thing  is to be clear about what a lead is and what its role is. What is a Lead Definition of Lead According to   Inbound Marketing, a lead is  “a person who has identified himself and has shown interest in your product or service in some way.” Of course, this definition of lead is not absolute. However, it is important to highlight the most decisive aspects of the concept to understand the role of leads in digital marketing strategies. In this sense, it can be said that leads are the initial phase of the buying cycle. In addition, they are a ladder higher than a subscriber or a follower on a social platform. How to increase my sales with Content Marketing Another important element is that these users have shown interest in one of your products. Consequently, they will become clients in the medium or short term. Lead Types according to the Life Cycle Stage The chances of an individual signing up for a landing page database are many. That is why there is not just one type of lead, but several of them. Each one represents a different point in the buying cycle. So you can find: Subscriber:  User who has visited your website and has left his email for you to send him more information. The subscriber is known as cold leads. They are the potential customers who are away from the purchase. They also  define them as TOFU (“Top Of The Funnel” in Content Marketing and the “discovery” stage in the Inbound Marketing Buyer Journey ). Qualified Lead for Marketing or MQL (Marketing Qualified Lead):  It is a lead with a greater chance of becoming a customer. It also  meets certain characteristics. (Example: Marketing Director of a company with more than 200 employees) and / or behaves in a certain way (Example: visited a product page on your website). This type of Lead is in the MOFU (Middle Of The Funnel in Content Marketing and the Consideration stage in the Buyer Journey of Inbound Marketing), because it is  right in the middle of the purchase cycle. To determine if they are SQL or not, they have been asked a little more information than their name and email. Middle Of The Funnel in Content Marketing Qualified Lead for Sales or SQL (Sales Qualified Lead): These types of individuals represent the audience of what is known as BOFU (Bottom Of The Funnel in Content Marketing and the decision stage in the Buyer Journey of Inbound Marketing).  SQLs are “hot leads”, that is, they are ready to purchase your product or service. They have accessed a closer contact: a phone call, a product presentation, etc. On the other hand, it is important that you are clear that for an MQL to become SQL it must have been accepted by the sales team. That is, validated by the commercial team according to a series of pre-established characteristics. An example of hot leads might  be  a marketing director for a company with more than 200 employees. He visited your page and also has the budget to buy your product in the next 3 months. Contact and Lead? What is the difference? This is one of the most frequent questions asked by digital marketers who start to come across the term lead. Although a lead is an individual who provides their personal information, for the database, on a landing page of a brand or a product, what really makes them a lead (and completely separates them from being just a contact within that database) is the intention of the individual. What do I mean by this? Well, leads not only want to receive information, but they want to get something from the exchange of their personal data. Its intention is directed, finally, to the purchase of a product or acquisition of a service. Leads represent not just a series of isolated data in a form, as are contacts. They are also important data from an audience much closer to the purchase of the product or service. In addition, this information turns out to be very valuable to analyze the customer and activate the “delight” stage.  We have the leads, it is time for Lead Nurturing and Lead Scoring! The general objective of any lead database is, without a doubt, the sale. In effect, all the work you put into strategy is to sell your product or service. In this sense, the database is useless if you do not take advantage of it. How? Leading your qualified leads, for marketing, to be qualified leads for sale. To achieve qualified leads for sale there are different techniques or strategies: The first technique or strategy is Lead Nurturing. This technique aims to pass “cold” contacts to clients. That is, take that contact that has only been interested in downloading an E-book or reading your blog and turning it into a purchase opportunity. How to do it? You can use Email Marketing campaigns with content offers that allow the Lead who is in the middle of the purchase cycle to mature. The Email Marketing campaign must be directed to the interests that the lead or specific users have shown.  On the other hand, the Lead Nurturing strategy aims to encourage your lead to move forward in the buying cycle, that is, you try to take it from a middle stage, undecided, to be much closer to the purchase. The second technique is  Lead Scoring.  This is a strategy where leads are qualified. This rating will be higher the more actions they take with the content you share on your website or with the service you offer. Lead Scoring is a ranking method that allows you to measure the interests and objectives of your audience.  On the other hand, to know at what level or how close to the purchase each Lead is, a Scoring Matrix is ​​performed. In this matrix  you will have two variables: socio-demographic and engagement The socio-demographic variable tells you where in the world the contact is located, while engagement tells you how committed they are to your brand. The closer this data is, on each lead with what you have described to your  Buyer Personas , the higher score is given to that contact. In addition, they receive points for “the actions they take regarding all the content that is shared about the service or product on the web.”  Scoring Matrix In summary, the purpose of Lead Nurturing and Lead Scoring is to know which leads are already prepared for the purchase. Also, it allows you to identify which are the highest quality leads. That is why you must make an excellent segmentation of the contact database. The division will allow you to give the message that the customer is really interested in and not miss a valuable opportunity to contact the lead. In addition to this, you need to be sure that the lead already qualifies for the purchase and only needs a push. Remember that there are users who consider it invasive for you to contact them if they are still in the consideration stage. How to generate leads? Time to catch them! How do you do it? In principle, it must be clarified that although a large audience volume is positive, when it comes to leads, what is really important is quality. In this regard, it is important that you know their goals and interests. Likewise, you must identify the level of interaction they have had with the content of your brand or product. For you to achieve this objective, there are different tools that allow you to create a database, on a landing page, with real leads. These individuals who are certainly interested in buying. Here is a list of these tools or techniques: –    Email marketing.  It is the sending of audience acquisition campaigns. This technique is done through the segmentation of targets, definition of delivery times and creativity of the content to be shared. –    Banners. Used properly, it is a very good source of clicks to a given landing page. The key? Exploit creativity at the time of its development. –    SEO. Position yourself in the most used search engines ( Google , Yahoo !, Bing, etc.). With SEO you can get very positive results. – PPC campaigns (pay per click).  Purchase of PPC ads in the most used search engines (Google, Yahoo !, Bing, etc.) or in Social Networks. PPCs are an excellent option to generate traffic to your landing page. In addition, you can convert them into leads. –    Social networks. Excellent audience volume on social platforms does not directly mean excellent lead volume. Nets must be used wisely. For example, make interesting posts that help you capture the attention of followers. – Blog. Without a doubt you must have a blog on your website, optimized with SEO strategies. Post relevant information for your Buyer Persona . This is the best way to attract visitors, which you can then convert into Lead and generate the sale. –    Videos. In an era where we read less, audiovisual resources are your best weapon. Use it! In addition, it combines online channels (social networks, blogs, etc.) with offline channels (TV, traditional mail, events, street marketing, etc.), For what? Using all possible communication channels will allow you to develop a more complete strategy. In addition, you will expand your possibilities of attracting a quality audience that actually becomes leads for the brand or product. Tricks to generate leads It is the techniques that are usually used to capture leads. However, I am going to leave you a couple of tricks so that you can be successful faster: -Subscription forms: invite them to your newsletter! You can include forms at the end of your articles or one side of them, but always trying to be as less intrusive as possible, we are all bothered by those pop-ups. – Don’t ask for so much information:  at the beginning, just having the email is enough. Why? Because when you request more information: name, company where you work, position, etc., you are less likely that the person will leave you all that information, since not much is known about you yet. Later you will have opportunities to obtain other data. This will be much easier if you have already built trust. After a while communicating with him, he will know who you are and to whom he is giving all that information. sample subscription – Play with the buttons: Depending on your target you can use words with which they feel more familiar and at ease . You can also play around with the button colors and sizes. Make several tests and with the one that you gain the most contacts, it is the one that goes hand in hand with your Buyer Persona.  Inbound Marketing Dictionary – Play with the titles of your blogs and call to action: If you have excellent content, but have spent time rolling on your networks and other broadcast channels, change the title! Choose a title that is eye-catching and also revives that material that you don’t want to die. – Create content for each stage of the Buyer Jouney: You need to understand what stage your lead is in. This way you will know what type of content they are looking for and what you should offer them so that they finally leave their contact with you. conclusion As you have seen throughout this article, leads are more than an abstract individual. They are defined and specific individuals, which can mean a purchase or the multiplication of information about your product or brand. They also represent a definitive analysis data that will help your Inbound Marketing strategy . Finally, I recommend treating leads with the proper respect within the Inbound Marketing chain. You will surely achieve your goals in a more positive and effective way.  Do you know another strategy to convert leads into purchases? Let us know

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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