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What is a Content Marketing Software?

The attraction and retention of possible consumers of our brand through original content, is the reason for the Content Marketing or  Content Marketing . What if we could make the process of marketing this content easier? Well, it is possible; A Content Marketing Software is a platform that simplifies the creation, distribution and measurement of results, all through a single tool. “A content marketing software will allow you and your team to collaborate and plan your content marketing strategy in a professional and optimized way” JP De Clerk Founder of i-SCOOP Developing and executing a content strategy, with information that captures readers, becomes an easier task for companies thanks to content software. These tools are used by marketing teams to optimize and manage the creation, distribution, monitoring and sources through which this content is shared . Key benefits of a Content Marketing Software By using content software companies can: Create content that is clear, persuasive and aligned with your brand identity and message. Organize ideas, deadlines, tasks, and planning all in one place. Segment the content according to the audiences that you consider relevant. Develop an efficient workflow so that your content team is within or independent of the company. content marketing software Do you need a Content Marketing Software? The answer is very simple: if you want to do it well and have a unique vision of the customer that allows you to reach better and convince them before, during and after the purchase, you certainly need to integrate with other platforms. While processes, acceptance and internal commitment are key, content marketing software is a must to optimize efforts. How to increase my sales with Content Marketing Many companies use smaller content marketing software platforms, with fewer features than very feature-specific enterprise-grade solutions, and that’s fine if it works, and if your business isn’t ready or equipped for a content marketing strategy. . A software content marketing can improve the efficiency of your marketing efforts depending on the way the company is able to use it . The collaboration between the team and the tool will only work if the process is simple and clear, and if the platforms are used well. Remember that technology is an enabler. For example, in the infographic below, you will be able to see which of the phases that make up a Content Marketing Plan are efficiently achieved when using marketing platforms at the business level. content marketing software 3 Similarly, there are content marketing platforms whose focus is on optimizing it. In these cases, some experts have also shown positive results by supporting their Content Marketing strategies on platforms of this type. Some of the best Content Marketing Software Percolate: Percolate is recommended as a practical way to integrate social media efforts in the 2015 “Social Relationship Platforms” report from technology analytics firm Forrester Research. The firm designates this platform as “leader” in the category. “The platform has the best workflows and content creation tools in its class,” says the firm in its report.    NewsCred – Founded in 2008, it is set out to help brands find content to accomplish their marketing efforts by connecting brands with freelance writers. They currently have as clients brands such as Barclays, CISCO, NASDAQ, Pepsi or Toyota to name just a few. Its CEO Shafqat Islam describes the company’s approach as “SaaS platform plus a marketplace” where brands can use the software to plan and manage their content marketing campaigns and also use the marketplace to find the content they need. Kapost: this marketing tool organizes the content of your Content Marketing strategies, transforming it into a structured business process; manages the entire process including planning (person / stages in which they buy), ideation, production (marketing schedule, workflows and approvals), distribution and analysis. It also organizes all content regardless of type, including emails, landing pages, blogs, white papers, e-books, infographics, videos, and social media. Success story when implementing a Content Marketing Software 1 Randstad case Founded in the Netherlands in 1960, Randstad has grown to become the second largest recruitment company in the world. However, in 2015 your website had a high volume of traffic, but a low search engine ranking; They offered visitors attractive content to download, but they didn’t have an effective way to capture and captivate leads. The first thing his Global Content Manager did with the HubSpot content marketing platform was create characters, so that Randstad could understand his different visitors and then serve the content they wanted to read when they wanted it. Randstad, realized that the marketing of the entrance to his website would be crucial for his future growth. After six months of working with HubSpot creating personalized content for each visitor, the company increased the number of leads on Randstad.com by four times . 2 Visa Case Visa Europe is one of the best established competitors in the region in the payment method business. The company wanted to position itself as an industry leader and reach high-level professionals in the payment technology industry within continental Europe. Due to the high volume of competition, they decided to implement Newscreed , one of the content software options available to large companies. The solution provided by this content marketing software was to host content curated with a license that focused its attention on the evolution of payments within Europe. The microsite features content from leading publishers such as The Daily Telegraph , VentureBeat, and The Economist. Visa Europe would then be more dedicated to its readers, through calls to action such as social follow buttons and sign-up newsletters. 3 MasterCard case This important company in the payment methods sector, sponsors some of the largest sports and entertainment events in the world. When they began designing their marketing campaign for the 2015 open golf championship, their team needed a system to more efficiently create and distribute content to their regional teams and partner agencies across the tournament globally. The company decided to opt for Percolate content software and thus systematize its campaign planning process globally, centralize its digital assets , approve and publish creative content in real time, as well as analyze campaign performance during and after the campaign. tournament. You will be wondering about the results obtained; After implementing content software in their digital campaigns, MasterCard reached markets that they had not been able to reach, saved time and money and perfected the content to distribute, improving engagement with their target audience. They were able to reach more and better to their consumers. “We activated seamlessly in three regions and six markets, saving time, money and being more committed and a stronger brand thanks to Percolate. Jay Mandel – VP of Global Digital Marketing at MasterCard Conclusions Before selecting content marketing software, remember to take the time to fully understand your current content strategy and how it aligns with your business goals; if it does, using these tools will help you more efficiently achieve these goals once you have identified the functionalities you want to have in your chosen software. We gave you the pros and cons of using or not using content marketing software; Does it sound silly to make it easy to achieve good content marketing? A content software has the purpose of helping businesses organize their ideas, campaigns and especially the content.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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