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What is a Community Manager and what are their main functions in the company

It is definitely one of the questions that generates the most debate. What is a Community Manager ? Its duties? Companies of all sizes already have professional Community Managers in charge of managing their brand on the Internet.

The Community Manager is the professional responsible for building and managing the online community and managing the identity and brand image, creating and maintaining stable and lasting relationships with their clients, their fans on the internet.

It may interest you: Master in Community Manager and Social Networks

Index of contents

  • What is a community manager? Who can be?
  • Informative Session Master in Community Management
  • Experience, a degree for the Community Manager
  • What is a community manager?
  • How much does a Community Manager charge?
  • 19 key competencies of the Community Manager what does a CM do?
  • Community Manager Skills How is the perfect Community Manager?
    • 7 Essential skills of the Community Manager:
  • Main functions of the Community Manager
  • Training, what to study to be a Community Manager?
  • How to be a successful Community Manager

What is a community manager? Who can be?

Despite what many may think, the community manager, CM or internet community manager , is a very complex profession that brings together multiple skills and abilities. You can acquire them on your own or speed up the process by completing a training program for community managers, but the truth is that it is very likely that even if your profile is suitable for this position, you must prepare thoroughly if you want to become a true professional community manager .

Surely a good entry profile to become a professional community manager , are those people who already like social networks and have a large dose of empathy, creativity and ingenuity and are very good at establishing relationships on the internet. All this you must complement with knowledge such as:

  • Strategy design
  • Community management
  • Evaluation and management of processes and projects
  • Crisis management
  • Customer Support
  • Tools 2.0
  • Copywriting
  • Web analytics and many others

If you want to know a little more about the figure of the community manager, you can take this free online course on social media for beginners from IEBS.

Informative Session Master in Community Management

It may interest you: Master in Digital Marketing and Social Media

Experience, a degree for the Community Manager

To become a good community manager, you will not only need the key skills and competencies of this profile, but you will also need to gain experience in the day-to-day performance of the Community Manager. The best way to gain experience in this profession and one of your best assets will be to  work on your personal brand .

So don’t think twice, if you want to be a community manager, the best way to show that you are a virtual community manager is by creating a profile and developing your personal brand.

When you go to an interview they will ask you for credentials and if you demonstrate your good practices with your personal profile you have more than half way done and proof of your talent. That is why the students who study our Master in Community Management develop their personal brand as the main project in their learning.


In addition, many companies also need that extra bonus that a professional who has a good network of influence in social networks can contribute.

What is a community manager?

How much does a Community Manager charge?

The Community Manager has made its way among the most prominent professions since more and more users demand and consume information in these ways.

We can establish various types of community managers depending on their responsibility and capabilities. For us, a community manager is a manager, therefore we are not going to talk about a social media manager but rather a strategist in the use of social media.

Normally, a professional who is dedicated to managing social networks can get a salary between 18,000 and 35,000 euros gross per year depending on his rank and the size of the company in which he is located.

19 key competencies of the Community Manager what does a CM do?

If we are talking about the profile of Social Media Manager or Senior Community Manager and that it has to have a place within the management committee then we are talking about salaries between € 35,000 and € 55,000.


As we already anticipated, the community manager is a true profession. Sometimes we confuse a twitter or facebook manager with a community manager and this is not the case. A community is a manager who will manage the voice of the company on the internet and determines the public image of the brand, which we call its identity 2.o. This is not trivial and therefore requires training skills and technical knowledge:

  1. Strategy and planning
  2. Content editing: Blogging
  3. Lean Change Management
  4. Community Manager Tools
  5. Design tools for Community Manager
  6. Content Curation and Cool Hunting
  7. Story Telling and Transmedia Narrative
  8. Community Dynamizer
  9. Active listening and monitoring
  10. Measurement and Reporting
  11. Deep knowledge of the characteristics of social networks
  12. Main social networks: Facebook, Twitter
  13. B2B social networks: Linkedin
  14. Image social networks: Instagram, Yotube, Pinterest, Snapchat
  15. Neurocopyrighting and SEO On page
  16. Search Marketing: SEO and SEM
  17. Inbound Marketing & amp; Social CRM
  18. Social Ads (Facebook, Twitter, Outbrain)
  19. Hacking Social Media

Community Manager Skills How is the perfect Community Manager?

A great capacity for empathy and communication is critical in the social media expert. Since its main function is to manage an online community involving users, if it does not have good online communication skills, it will have little to do. In addition, writing is essential, both for the publication of copies for the RRSS and for the creation of posts on corporate blogs.

The second key characteristic of this professional is empathy . Social networks have to be led by an empathetic profile, who knows how to put himself in the shoes of others, and always involved in finding the best solution to the needs and problems of his fans.

The moderation is another feature in which companies will be set when you want to hire a Community Manager. An irascible and impulsive profile can do a lot of damage to the brand in the face of user criticism. The conflict should never intensify: the Community Manager is one more employee of the company who must pursue the solution of customer problems.

Total dedication to the project is also valued . The Community Manager must be prepared to manage any type of threat regardless of the time of day. Here comes perhaps the hardest part of the profession: a Community Manager should never completely disconnect from work.

And finally, the social media expert has to have a real passion for the brand and its products . It is impossible that you will be able to involve others and convince them of how great your brand is if you yourself do not believe what you are saying.


Community Manager Manual
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7 Essential skills of the Community Manager:

  1. Communication skills
  2. Large doses of empathy
  3. Problem solver
  4. High level of written writing
  5. Emotional balance and mediator
  6. Total involvement and commitment to the brand
  7. Passionate about social media

Main functions of the Community Manager

The main function that this professional develops is the creation of attractive and quality content . In general, the community manager is not limited to creating and writing content only for social networks, this professional is also usually in charge of managing the corporate blog of the company.

In addition, the social media expert must decide what is the best time to publish the content . For this, it has tools that tell you what is the time of day (and what is the day of the week) in which the content will be more accepted. It also has tools to schedule the publication of content. Not only will content be scheduled for prime-time hours, although of course we will focus on these slots, publications will also be made in the rest of the time slots, since otherwise we will not be able to reach our entire target audience.

The community manager also has to monitor all the publications and news of the sector of his company,  becoming the eyes of the company on the Internet. This practice is not only used to identify opportunities and threats in time, it also allows detecting the most relevant content from the competition and the sector. Users do not like self-promotion, but what we do like is content that adds value to us. In this sense, the community manager has to offer content oriented to this mentality, even if they have to promote publications from other companies.

Another function of the Community Manager is to follow and monitor its own publications , analyzing their acceptance by users. Ultimately, you have to measure the number of votes (likes, favorites, +1, etc.), the number of comments and the number of times the content is shared.

It is vital that the Community Manager knows his target audience; not only his fans, but also potential fans. In this way you will be able to propose the strategy and determine which are the actions with which you will be most successful among said audience.


Another critical role of the Community Manager is to create long-lasting and stable relationships with fans to get them involved. You must be able to put yourself in the shoes of users and realize that they are not on social media to buy our products, but to enjoy. In the end, the key to the success of a community manager is to become a friend of the user and gradually end up turning him into a customer.

Master in Community Manager

If Social Networks are your passion why not make it your profession
I want to know more!

We cannot forget the function of identifying the prescribers . A prescriber is a fan who not only interacts with your publications, but is also willing to defend your brand against external criticism. The community manager must know these prescribers; their tastes and motivations, in order to carry out specific actions aimed at increasing their degree of affiliation.

Now we are going to talk about what is perhaps the most cumbersome function of the community manager: standing up for the company in an online reputation crisis . Although the failure does not have to be from the community manager himself, but can be an unfortunate comment from a manager or a defective product, the answer does not have to be prepared by him but can come from the upper echelons of the organization. The truth is that the executor of the response will be the community manager… Are you ready?

As you may have deduced from all the above, to be a good Community Manager you have to know how to define, prepare and execute strategies. Every detail must be carefully planned and the effects that each action will have anticipated.


And, finally, point out that all these functions must have the ultimate goal of achieving the highest number of conversions . Conversions can be multiple and do not have to always materialize in the sale. For example, one type of conversion may be to increase the number of affiliates to the brand.

In order to perform all these functions, the Community Manager must be provided with a suite of tools that will facilitate their work. In this post we include the 15 fundamental tools for a Community Manager and in this ebook you can download 80 free Social Media tools.

Training, what to study to be a Community Manager?

The role of a good community manager is strategic in any organization. In order to perform its function well as we have said, it must bring together a series of competencies and skills.

More and more professional community managers are being sought, although it is true that at first it was enough to have empathy and to be familiar with the tone to use in each network, each time it is a more professional figure with a very multidisciplinary profile . It is true that you can choose to train on your own or you can accelerate this process by training yourself with a course of proven quality.

If you are going to develop the strategy of a company and want to help build 2.0 organizations then you must work on the strategic approach and you will probably have to train with a master in community manager.


If you are more focused on its tactical possibilities in the field of marketing and communication, perhaps a postgraduate degree in community manager will suffice.

And if what you want is to learn quickly how the main tools and media work without going into detail in strategic concepts, this expert course may be more than enough for you. To start, nothing better than a free course for community managers and a complete guide to Social Media Tools.

How to be a successful Community Manager

What did you think of this article? As we have already seen, to be a good Community Manager you have to have a set of skills and abilities that are not as easy as some may believe. Help us to publicize the role of a good community manager and if you liked this article, share it or tell us in the comments.

Master in Community Manager

If Social Networks are your passion why not make it your profession
I want to know more!

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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