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What is a Chief Growth Officer and what does CGO stand for?

Large and well-known companies are focusing on promoting growth as the main objective of all departments. That is why they have decided to introduce the highest figure responsible for growth, the Chief Growth Officer. An increasingly booming profile that will probably be highly sought after by marketing departments in the coming years.  

The Chief Growth Officer is a strategist and has a long-term and transversal vision throughout the company. A professional who works closely with the CEO.

If you want to become an expert, we recommend this article where we explain what Growth Hacking is and how to apply it step by step. Let’s start!

Index of contents:

  • What is a Chief Growth Officer?
  • Why do companies need a COG?
  • Duties of the Chief Growth Officer
  • Who is the CGO figure?

Index of contents

  • What is a Chief Growth Officer?
  • Why do companies need a COG?
  • Duties of the Chief Growth Officer
  • Who is the CGO figure?
  • The opinion of our students about the Postgraduate in Growth Hacking

What is a Chief Growth Officer?

The Chief Growth Officer is a professional that could be classified as multidisciplinary , a profile that performs the functions dedicated to business development, sales, marketing and IT.

The CGO is in charge of the internal alignment of the company, shaping the organization, reorganizing and engaging with potential buyers in each purchase process. It may have become the new hot spot in the business organization world, yes. Without going any further, we have the examples in the cases of Coca Cola, Colgate or Mondelez.

It seems that the organization charts of large companies will change their structures more and more. The Chief Growth Officer is the new profile that is being equated with the head of marketing and that, as we mentioned earlier, combines functions. On the one hand, the CGO knows the functions of the Chief Marketing Officer and on the other, he is an expert in sales, finance, product development and customer service.

Although this figure has not appeared to definitively replace the marketing director nor to erase it from the organization charts, it is defined as a renewed, fresh profile and with a high multidisciplinary level.

You may also be interested in: Growth Hacking and Lean Marketing Trends for 2019

Why do companies need a COG?

Before the internet age and the beginning of the digitized world, B2B buyers relied on the marketing department to purchase ads and share information about companies, their products and their services. They also relied on sales professionals to convince them why they should choose their company over another. But this paradigm has changed.


Today, B2B buyers position themselves more or less in the middle of the buying funnel before committing to a specific company. What is lacking? A reorganization in growth strategies. Who takes care of it? The Chief Growth Officer.

The Growth Hacking strategy can serve as a way to achieve the objectives. From all its functions with the capacity to manage and combine each and every one of them, its commercial response is born. The Chief Digital Officer profile was born after renewing the functions of the marketing department.

So the moral that we should take from here is that we think carefully about whether the product we have planned to launch is ready or is a good candidate to undergo these marketing practices. If we already have a product on the market, we can analyze if it works as we wish or what aspects we can improve for the consumer.

Duties of the Chief Growth Officer

It could be said that this profile moves through different areas and that it dedicates its functions to marketing, sales and IT. Therefore, it is very customer-centric. Many already qualify it as the new business role. Its main functions are: 

# 1 The CGO is in charge of ensuring that all marketing functions are reviewed and optimized under value propositions. From there, the results are transmitted to the sales department in order to improve conversions.


# 2 The CGO ensures that all these value propositions are maintained during the sales process and that all interactions with the user are measured.  

# 3 He takes care of prioritizing all product development activities and makes sure that the customer receives the expectations he has from the business. In this way, the customer experience reveals the degree of satisfaction in each phase of the funnel.

# 4 The COG ensures that sales, product and marketing are done on a budget that allows experimentation while the business improves its revenue , all thanks to Sales Hacking.

Who is the CGO figure?

When we talk about the head of a company, we are no longer talking about a boss, but rather about the CEO . The same happens with the rest of the functions: they are being renewed. From now on, you will hear and read more and more how the roles and functions of the positions that assume the position of “chief” such as the CMO, the CTO or the CFO , are also responsible for the company. This means that more and more people are joining to change the traditional and vertical structures of companies.

The functions of all these profiles are also related to the growth of the company , but there is a specific professional in charge of “Growth” (growth); the COG.


There are already many who believe that CMOs have an opportunity to retrain, to merge their roles with the new responsibilities of the COG. Why? It seems that today’s market presents unpredictable opportunities for the CMO in communication with the customer. Faced with this new panorama, companies must worry about having a figure also dedicated to business growth .

The marketing manager has always had a relationship with the client  and social networks have facilitated communication between consumers and the company. Digitization is allowing more than that, it allows working with data, managing customer questions, personalizing them and, among other things, planning actions based on the data.

For a CGO to work, you have to be willing to invest in and trust your team, assign roles in new disciplines that allow you to achieve goals and generate new results, all with the goal of achieving business growth.

In addition to the CGO, we recommend you to know who the Growth Hacker is and how to be one of the most demanded profiles in the market.

You may also be interested in: Growth Hacking for eCommerce: 7 techniques to achieve success


The opinion of our students about the Postgraduate in Growth Hacking

Find out what our students think about the program and ask us for information!

Do you want to become Chief Growth Officer and be one of the most demanded professional profiles by companies? With the  Postgraduate Program in Growth Hacking at IEBS, you  will master the strategies, innovation models and action plans for the exponential growth of the company .

Postgraduate in Growth Hacking

Become a true expert in Growth Marketing
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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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