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What are the Google Adwords attribution changes 2018

Whenever a change occurs, the immediate reaction is: “I preferred before. But often it is more a question of comfort and resistance to change. In this article we will learn why  the Google Adwords 2018 attribution changes can bring greater benefits for your business . In general, this is what Google says about the 2018 Google Adwords attribution changes. According to the company,  the platform modifications are to help advertisers achieve their goals. Now, if you have an online business, it is essential that you be aware of the changes in the different technological tools that may impact your business or brand. And therefore, you must know in detail what are the Google Adwords 2018 attribution changes. Here we present the news that the platform brings. Let’s see. Main changes for 2018 Google announced changes of attribution of Google Adwords 2018. The service has undergone updates and offers new products for advertisers , since this tool is widely used by companies to generate income through sponsored links and advertising campaigns. The Google advertising platform is used to create ads that reach your consumers directly In addition, the Google advertising platform is used to create ads that reach your consumers directly, as soon as they search for certain keywords. How to increase my sales with Content Marketing Ads appear in search results according to the terms you choose, leading people to click. Ads are usually in prime positions in the search engine, staying at the top of the page. This is the most practical way to get more traffic. Adwords ads are displayed in search results according to the terms you choose Daily budget Google announced changes to the daily budget for Adwords campaigns. According to the company, the reason for the upgrade is because Internet traffic varies a lot, on some days it is higher and on other days there is not much demand. With the change to the daily budget, ads that cannot be broadcast due to low traffic will appear more times in periods of higher user traffic. The update aims to improve the results of the ads, balancing the viewing times of the ads. It is important that you know that, even with the change, Google says that the monthly budget of the campaign will not be exceeded for any reason. For the company, with the new format, the campaigns will vary for a few days, but at the end of the month, the monthly budget will be within average. That is, the budget will fluctuate during the month according to the demand of the subject that the advertisement is about. However, what can happen with the change is that your budget runs out before the end of the month, which would lead Google to interrupt your campaign. Now, the reward you would have is that even with the campaign, in theory, appearing fewer days will achieve the same or even better results, since the ads can pay more for the account of the exhibition at peak times, with higher traffic. If you decide to deposit the so-called overdelivery, a capital increase, Google will credit you for the extra cost. New Google Adwords statistics Google Adwords has become more effective, after the 2018 Google Adwords attribution changes. Google Adwords has become more effective, after the 2018 Google Adwords attribution changes. Most of Google searches, today, are carried out through Smartphone. About a third of mobile searches are related to the user’s location. In addition, since Google Adwords introduced the hit counter in stores, advertisers have had more than a billion visits worldwide. New design and new features of Google Adwords Adwords began to give more value to the use of mobile devices, the team of Google developers developed solutions that greatly changed the perspectives of the tool. Now it ‘s possible to create universal app campaigns , which has already driven the download of more than 2 billion apps since its launch. Text ad in Google AdWords Ads that were displayed on the right side of the computer screen were removed in Google searches to give more space and improve the search experience for users. With the change, text ads have been expanded, and now you will have more spaces to insert information, being able to place two titles of 30 characters, write a description in 80 characters and have a personalized email address (URL). After the changes, the ads that occupy the top of the search results are more privileged. Expanded text ads adapt to all screen sizes, which can increase your campaign click-through rate by up to 20%. Display ads have also been modified and are now responsive and tailored to the content of partner sites where they appear and in search results. Offer adjustments Another of the Google Adwords 2018 attribution changes are the offer adjustments, now you can control how much you pay according to some parameters. You can adjust your bids to see mobile ads and create percentages of how much you are willing to pay. You can also set a bid on your favorite keyword and set bid adjustments for each of the other available devices. With greater control, it will be possible to optimize the offers with precision, better defining the directions of your campaigns . Local search ads on Google Maps As I already mentioned, about a third of searches are related to the location of the users. That is why local search ads that appear on Google and Google Maps can help you stand out according to your business location, which can make your job easier and increase traffic from customers who live near your area. of acting. There are no certain strategies or anything in particular that determines success, but the Google Adwords 2018 attribution changes will help you a lot. Especially if you don’t have much knowledge of the tool. What are the attribution models Before talking about the attribution models, I will remind you what it is about: An attribution model is the process by which credit is given, or value, to each action that leads to a conversion, understanding by conversion each activity that fulfills an objective within a website, and that generates success for the business. For example, a sale, a form filling, or a content download. An attribution model is the process by which credit, or value, is given to each action that leads to a conversion Attribution models will help you know if your online advertising and marketing strategies for your business are working properly. What are attribution models? With the new Google Adwords attribution changes, Google introduced 5 default attribution models to evaluate the impact of advertising and Digital Marketing on converting, Let’s see. First click or first interaction : This is one of the attribution changes of Google Adwords 2018, it works completely different from the one that comes by default: It assigns all the credit to the first interaction, that is, it attributes 100% of the conversion value to the first click or channel with which the customer has interacted, and the rest disappear from the results. This model has the same disadvantages as the last click model, as it does not accurately reflect what is happening. What is it for? It can be very useful if what you are looking for is to expand your database with new potential customers. In addition, it is recommended that you use it if your brand is not well known. It also serves to establish the keywords with which your prospects will identify your brand. Linear: The linear model is another of the attribution changes of Google Adwords 2018. It involves assigning the same assessment for the conversion to each channel with which the customer interacts until the conversion is made; that is, the last click receives the same credit as the first. What is it for? It is useful if you want to evaluate the relationship of contact with the customer and the prominence of your brand throughout the sales cycle. In addition, the model is useful if you want to get as much information as possible about each keyword, and it can be particularly interesting if you work with “long-tail” terms. According to the position:  As its name indicates, this model gives a greater or lesser value to the interaction depending on where you are. For example, the first interaction and the last one are assigned 40% of the credit, while the remaining 20% ​​is distributed in the rest of the interaction. What is it for? The goal of this model is to assess where the user experience begins and ends until the conversion occurs. In addition, you will be able to measure which of your channels are most effective when closing the process. Decline in time:  The decline over time is another of the attribution changes of Google Adwords 2018, this model gives a value to each interaction that occurs on the conversion path. However, it places more importance on clicks that are made closer to conversion. What is it for? Well, it will help you measure the impact of campaigns that last one or two days. In this case, it will assign a greater value to the interactions or clicks that you receive during the campaign and that help to achieve the conversion. Based on data:  It is one of the great attribution changes of Google Adwords 2018, since this system uses the conversion data of an account to calculate the real contribution of each of the clicks, it also considers what users do before converting and the behavior of users who do not convert. As it does? Well, the tool analyzes the search history of the customers who make the conversion: keywords for which the customer made the search will have greater value in the conversion, as well as the more they are related to the brand. What is it for? This model will allow you to know which words or data your customers are looking for lead them to your brand, and how directly they do it. Benefits of Google Adwords Attribution Changes 2018 Most advertisers measure the success of online advertising based on the “last click”. This means they assign all the credit for a conversion to the ad that received the last click or the corresponding keyword. However, this option does not take into account the other clicks that customers may have made along the way. The 2018 Google Adwords attribution changes give you more control over the amount of credit each ad and keyword receives for your conversions. This will allow you to do the following: Reach customers early in the buying cycle:  You’ll find opportunities to influence your customers during the early stages of their conversion journey. Finding the most suitable model for your company:  Use the model that best suits the way users search for what your company offers. Improve your bid:  Optimize your bids based on a better understanding of the performance of your ads. Recommendations Now that you know the attribution changes of Google Adwords 2018 I will give you some recommendations that will help you choose the most appropriate model for your brand, let’s see: Depending on your budget and objectives, you should choose the model that best suits your business. It is not the same that you have a large budget to present your brand to your potential customers, as your goal is to assess all the interactions during the journey that users have with your ads. It all depends on what you want to get from AdWords. When selecting a new attribution model, remember that the first thing to do is check if the model fits your overall approach to AdWords. Check if the model will generate more value or more conversions, then decide if you made the right choice. Choose the correct attribution model for your ads, this is an important decision. Ideally, the numbers should speak for themselves. For example, if you have enough conversions, the perfect model for you is data-driven attribution. Now, if you don’t have enough traffic, the other attribution models (linear, decline in time and position) are the most recommended. These models divide the conversion by the contact points. Dividing each conversion, along the entire conversion path , will give you a better idea of ​​the value of a keyword. In addition, all models will allow you to take advantage of automatic bids. It is important that you select a model that suits the goals of your Google AdWords account, as certain strategies are more growth oriented, while others revolve around efficiency. Conclusion The attribution changes of Google Adwords 2018 can be advantageous for your business, or so Google promises, you should take the test to see if it adapts or not to your expectations. With the change to the daily budget you will achieve the same or even better results, since the ads can yield more per display account at peak times, with higher traffic. You have 5 attribution models to measure the performance of your ads. Attribution models are used to assign the percentage of the value of a conversion that receives each click. The value can be assigned to users’ first click, last click, or both. You decide which one to choose. If you follow our recommendations you will be successful with your Adwords campaigns.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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