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UX Research: How to Develop a User Experience Design

Since the Internet became the preferred communication window for millions of users around the world, the way in which people view a web page has become the first impression they have on the brand. Based on that experience, UX research arrives. By this we mean that the first impression a person has about how a website looks could lead to it making any final transaction within a virtual portal, which can progressively become a conversion, one of the main fundamentals of digital marketing. For that reason, having the necessary tools and strategies to optimize a web page is really necessary, if what we hope is to ensure that our website maintains a certain relevance. Within the metrics of web page design are nomenclatures such as “UX research” (User Experience) . A web development method that allows analyzing the experience of any user when entering any digital window, whether they are web pages or applications.

What is UX research

User experience is one of the frequent demands for web development professionals, although for most people, this term may be somewhat unfamiliar. Certainly, the term UX is a bit difficult to define, as there is a lot of controversy surrounding its specific meaning. According to Kicker Studios CEO Dan Saffer, UX refers to what the customer perceives when using or testing a product and their way of seeing it holistically, from the users point of view no matter how they do products, you are only interested in the product itself. Based on this, we can infer that: User Experience Design is a design studio whose goal is to create problem-solving products for end users. And thus achieve the highest possible satisfaction and the best experience with a low rate of effort. It could be said that it is a philosophy that uses multidisciplinary techniques, where each aspect that is taken into account must be based on the needs, objectives, motivations, expectations and capacities of the users.

Importance and origin of the methodology

Although its definition continues to be very general, due to the great changes that UX (User Experience) has brought with it since its appearance in the 90s. The creator of the idea of ​​user experience design Donald A. Norman , indicates that, When creating the nomenclature, he did so considering endless possibilities. In the words of the same creator in the following quote: “I came up with the term because I thought the human interface and usability were too limited. I wanted to cover all aspects of the person’s experience with the system, including the graphical part of the industrial design, the interface, the physical and manual interaction”. However, nowadays there are people who classify themselves as; UX visual designer (UX visual designer), UX interaction designer (UX interactive designer) or UX services designer (UX design service). Only by using the idea of ​​design as a central focus but leaving aside the user experience in the content of a web page, which is why experts in the area consider that the method has lost its real meaning over time. weather. Now, having understood a little more the origin of the term as such, it is necessary to emphasize the importance of a user’s experience when entering a web portal. We can consider that UX is a necessary and important investment in all design processes. Its exhaustive data analysis seeks to optimize the use of a website by implementing basic research techniques, that is, interviews, usability tests and content categorization). UX research tries to help us understand our users much better, achieving that by knowing the way in which our digital visitors act, we maintain a better web design for potential clients of our page, without having to take into account our personal opinion . This type of research can be generated from the beginning of the creation of a web portal , in this way it is possible to study in depth the information derived from the format and content that will be located on the page. One of the most relevant aspects of the UX is the possibility of interviewing the clients of a website, making the understanding of web developers even more complete in terms of the needs and requirements of each user in general. In addition to that, surely when walking some clients through a design proposal, it is logically possible to find some flaws in the structure of the virtual portal. In conclusion, we can understand that, when conducting a UX investigation in a web domain, we managed to clarify doubts about the way in which users will experience their visit to said page , in addition to its peculiar emphasis on determining real needs and addressing them helps us generate favorable changes.

How to develop a user experience design.

Now, putting user experience design into practice can really be a constructive and beneficial endeavor in many ways. Primarily because of the strong roots of this method in using exhaustive research techniques in most of its steps. But it should be noted that for this investigative process there is no formula or recipe with exact steps to follow, what is really necessary is to master a series of tools and analysis techniques and then learn how? And when? Handle them better. First of all, you have to clearly know the customer to emphasize directly on him. When people indicate UX design, they refer to everything that the design of a website entails, that is:
  • the distribution of information
  • usability
  • presentation design
  • the interaction
  • interface design
  • organization of online services
We understand then that user experience design seeks to recreate the experience of a user when entering a page in its entirety, not only in its appearance and functions. It is well known that clients demand immediate results, but in order to deliver them, we must understand what needs does the business have? And then the needs of users alike. In general, the opinion of a consumer about a product is the result of their experience when using it , therefore, by making a customer satisfied with what they have experienced, we will produce happy and content users. By ensuring that the experience of having used a product is satisfactory, it is possible to increase its value, while a poor opinion about a service or product will only lead to loss of income and a bad reputation.

Which technique to use on each occasion (examples and business cases)

For beginners on the subject or those who are completely unaware of it, it can be a bit controversial, especially considering the fact that this method of web analysis is something relatively new in Latin America. Therefore, it is necessary to know, according to each situation, the type of UX research to carry out. Generally, the study of user experience on a website is structured as follows:
  • Get to know end users thoroughly:
This is generally accomplished through the use of qualitative or quantitative research. When quantitative tests are used, numerical results are generally obtained to questions such as:
  • How much does the conversion improve?
  • How many users complete the task?
  • How long is the goal achieved?
While the results of the qualitative tests are more noticeable in terms of clarifying an idea, for example, an error found on our website that we have not discovered and this test allows us to know and correct it. Therefore, we understand that quantitative tests allow us to recognize times, quantities and other numerical derivations, while qualitative ones promote the development of ideas that are more satisfactory when answering requirements and giving them some solution.
  • Create a product according to the needs and capabilities of users:
For this, it is essential to analyze, understand and value their attitudes and behavior. The human mind has no limits, it is true, but it is also a reality that trying to understand it has been a millenary task that has managed to provide us with some study methods that provide us with certain tools that, when put into practice, allow us to understand the mentality a bit. from each person. One way to make the experience of our users on our page really pleasant, must come from a study of some opinions, behaviors or Why not? Both. Some of these tests to study the things that users comment or consider about a topic, are: the card sorting tests , which reveal the classification of some articles on the web, giving us the possibility of, for example, organizing our menu of navigation. In addition, tools such as interviews, focus groups and surveys are very functional when evaluating the needs and ideas of users. Platforms such as optimal workshop and uxline , allow to carry out any of these tests in an interactive and efficient way.
  • Test design:
This is successfully achieved by conducting user studies and tests. Carrying out a study of our users with some of the evaluation tools on the web, allows us to fully develop our design, some of the most frequent methods are:
  • usability studies in laboratories
  • ethnographic field studies
  • creating a participatory design
  • proof of concepts
  • desirability studies
  • click analysis, A / B testing
  • UX studios
  • true intention studies
  • interception surveys.
After having analyzed the results of any of these tests, you will be able to determine the aspects to improve, the faults to eliminate and the content that you will keep on your website . Finally, it is necessary that at the end of any of these investigation processes, you go back to the beginning and put it into practice again, so that you can point out any existing flaws and improve them as many times as necessary.

Business cases

As is to be understood, the number of companies that have optimized their websites after having used a UX study in their structures is incredibly immense. Among the most prominent examples are:

Virgin America

  • The American airline Virgin America managed to create interfaces in which its users can feel more comfortable when navigating on its site and especially book flights at low cost, an aspect that previously was a bit crude or hostile.
Placing simpler sections and placing in the first places the information that had the most impact among its customers.
  • Airbnb
The Airbnb platform, in charge of offering endless accommodation offers around the world, restructured its content, allowing its users to increase their trust and their proximity to their hosts to be greater. To do this, they implemented a contact option in which it is possible to interact directly with the hosts available on the web.
  • World of warcraft
The world of video games also enters this group of successful cases of user experience studies, such as the example of World of Warcraft, a virtual game that was initially considered a platform for digital entertainment emphasized by a cult. Today, after strong technological innovation in UX , it has become popular as one of the favorites among millions of consumers in video games.
  • PokerStars
  • The betting and gambling website Pokerstars maintains millions of registered users under its belt, but recently it made a new version of its structure that offers an improved experience for those lovers of virtual table games who enter the platform.

Conclusion

It is clear that UX research has become one of the most effective methods in web development to effectively convert users into end customers. Although this method is very common especially in the United States and Europe, in Latin America it is becoming very popular. Therefore, it is not strange to observe that many of the websites that are registered under Latin American territory have adapted their structures or improved the quality of interaction to provide more vivid and comfortable experiences for each user. The truth is that, if you have not yet taken this type of analysis into account, the time has come, so start considering how are your users with the current state of your website? And focus on optimizing your site to attract potential end customers with a new structure focused on UX design.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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