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The Keys to Digital Marketing in 2016

The 7 inevitable in the description of your ecommerce items The digital marketing  is necessary for any brand that wants to reach your niche, although it is a land of constant change, the need for adaptation and training challenges of the digital marketing can make your brand become strong. In his article for Entrepreneur , Jonathan Long allows us to analyze 7 aspects or, in his words, ingredients that you must take into account when planning your strategy . These elements propose new challenges to keep you updated in 2016. Challenges of Digital Marketing # 1 There is life beyond the blog The first proposed tip for developing a new and Challenge- proof digital marketing strategy  is about not sticking with the blog. These continue to work and are profitable. Blogs attract the user and constantly generate traffic. However, they all have one. To differentiate yourself, you need to take advantage of the possibilities offered by new platforms and channels. The author advises venturing into a YouTube channel , since video content is very well received by users. Although it seems expensive, it is not necessary to make huge investments to offer quality audiovisual material. Another option is live broadcasts, allowing interaction with consumers . How to increase my sales with Content Marketing # 2 Experience mobile commerce It is key for your brand to have a presence on mobile devices owned by its users. You cannot resign a trade as vast and interesting as mobile, where more and more adults make more purchases. Your company websites must be designed for smartphones and tablets, among other equipment. The mindset of your strategy should be based on m-commerce, including designs and calls to action. Everything that concerns your strategy and the Challenges of digital marketing must be based on this way of marketing that is beginning to lead in the market. It is necessary to think about the consumer, to make the web accessible and readable on small screens. The idea is to attract them and allow them to navigate and perform actions comfortably, from any device. # 3 A brand must have a voice and presence The large number of social networks that exist and their relevance in the lives of users are factors that made it possible to form a type of consumer that requires human contact. Customers generate greater attachment and commitment to a brand that has its own voice, a face and active social participation. It is not enough to offer a product. It is increasingly important for a brand to develop its own personality. This is key to developing a good role on social media. In turn, the type of voice you have will have to do with the audience you are targeting. It doesn’t matter if the choice is to be serious, funny or politically incorrect. What really must be taken into account is that the user looks for that voice in the brand that allows him to recognize it and even identify himself. # 4 Offer dynamic and fast sites The potential customer you are targeting is waiting less time each time. If what you offer is too slow, there will always be a faster competitor. That is what happens with the internet and digital marketing , there is always someone willing to improve you, so you must constantly innovate. One of the points where this need for innovation and updating is most evident is in the speed of your website. A few extra seconds can mean lost conversions and customers. In turn, the site must be pleasing to the eye, maintain a good design and a dynamic and comfortable menu for the visitor. To measure the speed of your website you can use tools such as Google’s PageSpeed ​​Insights or GTmetrix . It is important that your sites are fast and functional, that is, that they do not hinder navigation and, as we mentioned earlier, that they can be easily navigated using any device. # 5 Take advantage of influencers Social media brings with it the presence of new agents and channels to reach the user. This type of Digital Marketing Challenges leaves out traditional advertising and takes advantage of the audiences that congregate around influential personalities or pages. Influencers are prominent people in the industry you dedicate yourself to or well-known people thanks to the media and the artistic environment. The influencer profile you need has to do with the type of audience you are targeting. Since some traditional forms, although not completely obsolete, lagged behind in effectiveness, it is essential to adapt to the new possibilities. That is why your brand should approach celebrities or words of authority in a certain matter. These influencers gather huge audiences who, through their mention or recommendation, will know your brand and place their trust in it. # 6 Follow your customers It is necessary to have the ability to be more and more specific when faced with customer searches. For this, it is key to have optimized email marketing and pay per click. In this way, it is possible to direct the user where he wants. If you are looking at dispenser refrigerators, receive an email with offers on dispenser refrigerators and not just any model. The user is more and more demanding and has many options available, for this reason you must do a fine job and intensive monitoring of the activity of your audience. In this way, you will be able to know their interests and facilitate their access to what they are looking for. # 7 Test all social networks It is not news that a digital marketing strategy must include social networks, however, not all of them are ideal for your strategy. One of the Challenges of digital marketing is finding which of many is ideal for your Social Media strategy. Facebook, Twitter and Linkedin are the networks with the highest number of users and reputation, they are media that occupy a place in all digital marketing strategies . While they offer numerous benefits, they don’t have to settle for you. There are various platforms that have been obtaining a place in the proposals of the brands and they are not the traditional ones. Snapchat and Instagram are two clear examples to consider. Of course, not all networks are effective and functional for all brands, but it is always possible to experiment. The most useful social networks will have to do with the audience you are targeting and their interests. Snapchat is widely used by young people, and allows you to share visual material with your followers that will be deleted in a few seconds. How to integrate Snapchat into your marketing strategy for millennials Instagram is one of the most important and complete options when it comes to spreading images. Both offer benefits for different audiences. Social networks are mutating and reproducing, so you should not stay with the best known only, but stay tuned and willing to explore new options.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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