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The GoPro Strategy: User-Created Content

EMANUEL OLIVIER PERALTA What is the most effective marketing strategy for the technology market? In the particular case of GoPro’s Content Marketing  strategy  , the effort is not focused on the product, but rather on highlighting a “lifestyle” While in GoPro the main exchange with the user is based on emotions, aspirations, challenges and different states of mind, in others they use more of the innovative aspects of the product or the ease of use. Large Social Presence: The Foundation of GoPro’s Content Marketing Strategy If you take a look at the official GoPro profile on Instagram (With user videos with spectacular views of extreme sports and endless material for adventure lovers), you will hardly find a post with less than 150,000 likes. This is due to the great social presence of the brand and its great power to achieve engagement . When your presence is strong, direct mail becomes increasingly irrelevant. GoPro has built an empire of followers and “defenders” without having invested much in traditional advertising. What better than to have the users of your products generating multimedia for your benefit? With all this, they have been able to forge a kind of “content democracy” where the video that becomes more popular ranks better and gets more views from all the fans. How to increase my sales with Content Marketing They respond accordingly to this game: last year users uploaded around 6000 videos a day on the different channels of the brand. Likewise, GoPro currently has an app that allows each user to create and share videos from the camera or any mobile device without having to download it to a computer. In other words, it is a process in which users will have the possibility to ” viralize ” their lives much more quickly and efficiently. Without a doubt, it is a company that has a high regard for its audience. In 2014 alone, it experienced a 40% growth in its YouTube subscribers In addition, it was the fourth most engaged brand on Instagram , with no more and no less than 6 million followers around the world. With the arrival of the aforementioned application, the following of users is expected to grow. User-Created Content: How to Get Followers to Seeing Your Own Creations As we mentioned before, from the beginning GoPro has differentiated itself from the rest due to its constant investment in users. The brand highly values ​​each of its fans creating content (no matter how amateurish the techniques to produce it are). Each video or photo taken has the great potential to become an instant advertisement . Michael Peggs , founder of Marccx Media clarifies: “User generated content is much more than dogs on top of a skateboard or failed skateboard videos: they are people living their lives, trying to achieve their dreams and, of course, advertisers are quick to identify these types of situations to interact more directly with them ”. [Tweet “Each video or photo taken has the great potential to become an instant advertisement” #ContentMarketing] Don’t neglect professionally produced content Beyond the fact that the bet is on the material filmed by ordinary people, it is also true that in the long run there is a point where only the work of professional photographers and videographers can produce the desired effect. The company recruits professionals to develop its own content on social media , mainly for unscripted or documentary projects. This effort is understandable, as the camera performs much better in these types of non-fiction projects than it does in high-quality footage and heavily loaded video in post-production. There is currently a partnership with the ice hockey league, NHL and ESPN , where the effort is focused on achieving live broadcasts from cameras located in each of the players. It’s really easy to imagine the GoPro banner at these types of events, thanks to the powerful emphasis on the kind of first-person perspectives the product provides. So far his own team has produced 22 films and a large number of full-length documentaries to promote the Hero4 model . Take a look at this simple but colorful documentary that seeks to raise awareness about a species of mammal as controversial as the killer whale. GoPro: Orca Rescue in 4K In this work plan there is only one characteristic that may not be entirely clear (or somehow put “noise”) to the more conventional concepts of marketing : One of the biggest challenges ahead for this great company is to start monetizing this type of content in the medium term. This type of production line could, in the future, be an interesting source of income for the company. How do you follow the GoPro path? The obligatory question after taking a big screenshot of all these aspects that make up GoPro’s inclusive Content Marketing strategy is: How far is this brand willing to go following the professional and amateur direction? Will they try to create a kind of channel where they show the talents discovered so far or will they try to continue to seduce more and more non-professional fans? For now, on the GoPro horizon there are no absolutes, the path merges from a combination of the two, taking considerable time to form a space that will last forever. GoPro Content Marketing Keys: – High engagement in specific communities and key markets (users who constantly invest in technology). – Promote authentic, viral and, above all, user-generated content. – Maintain a criterion of high visibility of the brand (showing its logos and aesthetics throughout the content). – Production of multimedia material irrevocably tied to the brand and the value proposition it generates. Getting Down to Reality: Some Lessons from GoPro Content Marketing That Can Help Your Brand If your goal is to receive content generated by your users to achieve more engagement, you should start first by asking yourself the following questions: How to build an enthusiastic community? First: GoPro is not just a camera brand. It is a platform where users can express themselves freely. It is essential to rethink the position of your brand with respect to users. What other brand could be a partner? Just as GoPro is combined with well-known examples of athletes or different hotel chains, you can think creatively of a partner for your company and expose yourself to other markets thanks to the added value that your products contain. How can we help our users achieve their fifteen minutes of fame? Reward your consumers by encouraging the creation of their own content , asking them how they use your products in real life. After receiving your proposals, order them, polish them and promote them strongly. How can the passions of our workers be united with the passions of our clients? Show your employees the real story beyond the corporate message . The employees of the GoPro company are avid adventurers, sports enthusiasts and of course, users of their own products, that is, those who work for the brand are people similar to the consumers they want to reach. Paul Crandell , Vice President of Marketing and in charge of GoPro’s Content Marketing plans , says: “One of the most interesting and fun things about our work is that we receive interesting material every day!”

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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