Connect with us

How To

The Best Viral Marketing Examples

Viral Marketing is one of the strategies that a brand or company can use in which it is expected to fulfill a single objective: that the clients or users themselves spread the messages both on the Internet and in other media. Viral Marketing relies on a high person-to-person passing rate. If a large percentage of recipients send something to a large number of friends, global growth causes the snowball to form very quickly. What company wouldn’t love to have their messages spread across the globe in a meaningful way? It is the most fun and successful way to advertise. So this type of Marketing seeks to reach the maximum number of people possible but in the shortest possible time. When we refer to reaching users through different means, we refer to the Internet, word of mouth, radio or television. When you hear that some material is viral it is because it has achieved a simple goal: that everyone talks about it and share it with their colleagues and family. How to increase my sales with Content Marketing Each viral content that we see out there usually has a very well designed strategy behind it, in which on the one hand, you have to be lucky to go viral, but on the other, creativity and prior preparation is also relevant. Let’s do an exercise and think about some material that has been viral and that we have loved. Was it luck or prior preparation? Many of these contents that have been viral correspond to a particular brand. This is why we want to leave you the best examples of this type of Marketing to have some inspiration.
What is viral marketing? Viral Marketing is the application of a set of techniques through Internet channels, but heavily supported by Social Media , with the purpose of increasing the sales of products and services of a certain brand, as well as optimizing its positioning on the web. This concept was coined in 1997 by Steve Jurvetson. After understanding this definition, different businesses have endeavored to spread their different messages exponentially among prospects or interested in their products or services. Viral content usually comes in different formats, but the most popular are videos or interactive games. They are not always associated with a brand. Do you remember the famous photo of the dress that some saw blue and others saw gold? This image went viral and was not associated with any brand. It was just a girl who uploaded it to Tumblr asking for her friends’ opinion. However, any format is valid in terms of Viral Marketing: from written news, an email, software, etc. What is essential is that businesses understand that Viral Marketing is not an objective in itself, but is part of a strategy that aims to encourage people or users to share their messages with their friends. On the other hand, social networks are the perfect ally to make a viral strategy work, since Social Media tools manage to group many people with the same interests. In this way, if the content of a product or service is liked by these users, this content will be of value to them, thus increasing the chances that they will share it and make it viral. So, in a nutshell, Viral Marketing is what gets the interest and purchase of a certain brand through messages that spread and multiply like rice. This means that people share and comment on it quickly and from person to person, so the great goal is to get the users themselves who promote this content. However, there are many marketers who say that this type of Marketing can turn out to be a double-edged sword, since it must be taken into account that it is the users who take control of the viral content. So with this, a brand risks the message being misinterpreted or parodied, as in the so-called and famous “memes”. On the other hand, a viral campaign can also do great wonders and bring successful results for our brand. Stay with us to see the best examples.
How does it work? To run a Viral Marketing campaign, it only takes a few steps: make a video and post it on the Internet, see in which media it can be spread and wait for users to like it and share it by all possible means. There are times when content goes viral by accident: some user uploaded it and suddenly it becomes very popular on the Internet. Its objective was not that, but because of things on the web, people liked it or, rather, they disliked it and spread it. However, for the dissemination of a message in which a brand hopes that it will become viral, there are two main types: perceived and covert. In the case of the perceived message, the consumer is clear that it is an advertising content. And in the case of the covert message, the user does not know what brand it is until the end of the material. In the case of covert messages in which the brand reveals its identity at the end, great care must be taken that the recipients do not feel cheated or misled. In any case, 100% avoid spamming the transmitted messages. The best strategy is to wait for the right moment without being intrusive and hope the best of luck for the content to go viral.
Benefits of Viral Marketing While it can be a double-edged sword, there are many benefits to making brand content go viral. Among them are those that follow.
Excellent reach: a viral video can cross borders and reach places never imagined. The potential reach can be gigantic, and even if the company is small, its content can speak for it. It is not spam: that is, viral content is not invasive, which is positive, since today’s audiences are only looking for entertainment and valuable information. The decision to participate and share the message is 100% of the user and therefore, the advertising is not invasive at all. Low cost: the user is the one who does a large part of the work for the brand, by sharing the content and in this way, reducing the costs of dissemination: so it is not necessary to buy ads or spaces in the media. Supports brand building: when building branding, viral marketing is an extremely powerful weapon. By sharing your brand content, people will start to feel engaged with it. Don’t underestimate it! Viral Marketing Examples Viral Marketing campaigns do not always depend on social networks, although they are very supportive. Some are so spontaneous that it is hard to believe that they have not been part of a 100% controlled master plan. Let’s see some examples of brands and others, not so brands. Oscars 2014 oscars-viral-marketing Do you remember the famous 2014 Oscars installment in which Ellen Degeneres was the coolest host ever? In this installment, the famous presenter of the Ellen Show tweeted a selfie featuring none other than Kevin Spacey, Julia Roberts, Brad Pitt, Jennifer Lawrence, Bradley Cooper, Meryl Streep among other famous artists. It became the most famous tweet in history and, in a few seconds, the selfie went viral, even becoming a meme.
Facebook virtual reality facebook-viral-marketing During the Mobile World Congress (MWC) 2016, Mark Zuckeberg, founder of Facebook, surprised everyone with his visit, in which he analyzed the most important developments in the technology sector. However, what really struck everyone was the photography. The image became viral as everyone engaged in their daily conversations about virtual reality and what it will bring us. This photograph was posted by the founder of Facebook himself and the expansion of its content did not take long to spread to all corners of the world. He has 52 million followers on this social network, and the image generated all kinds of comments and memes.
Samsung Galaxy S7 edge Injustice Edition: Official Unboxing Samsung Galaxy S7 edge Injustice Edition: Official Unboxing REACTION !!! All kinds of reactions like the ones in this video were uploaded on YouTube after the presentation of Injustice Edition: Official Unboxing. Also at the Mobile World Congress, Samsung launched the long-awaited Samsung Galaxy S7 and S7 Edge. Certain improvements could be noticed and one of the most viewed spots was related to the device’s water resistance. But the one that went really viral was Injustice Edition: Official Unboxing. It got almost 13 million views and, as we mentioned before, hundreds of reactions on the web. In order to celebrate the third anniversary of the launch of the game Injustice: God Among Us, Samsung presented a customized version with the Dark Knight (Batman) that conquered the fans of this character. On the back of the mobile the figure of Batman stands out.
Dove: choose your beauty Dove: Choose Your Beauty Being beautiful is a phrase that many women find self-conscious. This video went viral mainly in Spain, but its message full of emotions and sentimentality conquered the hearts of many users. It quickly expanded giving content of value that many people will treasure for a long time. Dove knew how to do an experiment among women, without selling the product directly and having the same users spread the message. Placing two signs on two doors that said “pretty” and “normal,” Dove made the girls decide to go through one of the two doors. See what happened in this wonderful video! Nescafé: Connections Pub Nescafé – Really Friends. Web teaser Nescafé also did experiments in video format that quickly became viral. In France, a boy went to the home of many of his friends on Facebook with two cups of coffee. Some I knew, others not, and many had not seen in person for a long time. The idea was to connect people through coffee and see what happened. In this other case, Nescafé did a new experiment in the streets connecting strangers with a coffee. With a Below the Line strategy in Germany, two coffee machines were placed on each of the sidewalks that only offered coffee if they pressed the button together and at the same time in order to turn everything into a great experience. They managed to connect 318 unfamiliar people, elicited more than 800 smiles, and sponsored tons of conversations. Therefore, it was possible to generate engagement with a little creativity and ingenuity. NESCAFÉ Instant Connections Volvo Trucks
Volvo Trucks didn’t just make videos aimed at truck drivers. This is a great example of a B2B viral marketing campaign, as with the launch of a new truck line a series of live test videos were carried out, showing different technical aspects of these trucks. The one we present here obtained 72,138,398 visits and has become one of the most famous car launch videos in the world for being of high impact in sight.
However, this would not have been possible without an excellent public relations team that produced tailored press information and ensured that it was disseminated in the various media. And in this way it was made easier for the media and bloggers to share the story with their audiences. Therefore, Volvo Trucks enhanced its reputation with these original, impactful and creative videos showcasing product innovation. In conclusion, Viral Marketing must be part of a strategy, but in many cases they have been coincidences or accidents, since it was not intended at first that the content became something so popular. In any case, it should not be forced, but it should be studied, considering its advantages and disadvantages. The right time is the key, without being intrusive in the eyes of the audiences.

Leave your vote

Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading

Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading

Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.