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The Best Time to Post on Social Networks

Knowing what is the best time to post on your social networks is almost essential for you to promote your content on your blog or websites. As you know, today social platforms are part of any plan that includes sales. That is why you must know how to use them to your advantage. As time has passed, social networks have taken a greater role in any Inbound Marketing strategy. Of the 7.4 billion inhabitants in the world (data from 2016), 3.17 billion people use the Internet. If we put this information together with changes in user behavior , the influence of the internet to make purchases and the need to communicate in real time through social networks, you can understand why they are so necessary for your company and your brand. This, without a doubt, would give a subject for another entry. But for now I want you to understand the importance of knowing how your audience behaves in the communication age, as it will be one of the keys that will lead you to success. In this sense, in order for you to start learning more about the behavior of your users on social media , I consider that it is necessary for you to know what is the best time to post on your social networks. This will allow you to generate more engagement , visits to your website, trust among your target audience and another more extensive list in which I will delve into another opportunity.

Best times to post on Facebook

There is a lot of content that will tell you the best time to publish on social networks , information that can be very valuable, but I think that the peak time on the platforms will depend on the users who make life in each medium and that is where you should start studying schedule. Surely you will not be surprised to read that a study conducted by Reality Mine in 2015 confirmed that Facebook is of all types of users, millennials, baby boomers, generation X, etc. So it is very easy to publish content on the Zuckerberg network. There are those who clarify that the best time to post on social networks such as Faceboook is outside office hours, others that the rush hour starts at 1:00 pm until 4:00 pm. While there are experts who have a different opinion and confirm that weekends are busy days on this platform. In fact, an infographic by Hubspot states that the best days to post content on Facebook are Thursdays and Fridays. More than 80% of the content is published during the working week, but the majority gets attention during these two days. Now, if there are all types of users on Facebook, it is normal that you can find different opinions regarding the subject, since each type of user behaves differently and connects at different times. In order to achieve the reach you want, it is important that you learn to segment your audience. That is, who do you want to address? If it’s millennials, baby boomers, etc. One piece of information that will help you learn more about the audience is that the preferred network for millennials and women is Facebook. People ranging in age from 18 to 35 prefer to spend time on social media during Friday afternoons and Saturdays. With regard to women, Forbes Mexico magazine published an article last year in which it confirmed that women have more presence on social networks than men. So you should study at what time of the day women prefer to connect to social networks. After establishing who your audience is, you can use Facebook Insights , it will help you to know at what time of the day your publications cause the most interaction and based on that, you can generate a personalized plan on peak hours on this platform.

How to use Facebook Insights to know your rush hour

This tool has multiple functions, but for now you are interested in knowing how it can help you to know the peak hours . By accessing the Analytics and Publications tab, you can see data about your users, such as: when, what day they connect and what content generates the most interaction, the latter will also be decisive for you to provoke the actions you want. To understand the issue of schedules to get engagement , it is important that you know that the life of a post on Facebook can be 4 hours, as long as you do not publish anything else during that time. So, you will have to be strict and respect the best time to post on your social networks because otherwise, so much effort will not be worth it.

Best time to post on social networks: Instagram

This social network, owned by Facebook, has more than 500 million users and has become an influential platform for users and important for brands due to the preference of the audience. So, to propose what is the best time to post on social networks such as Instagram, it is important that you repeat the previous procedure. Establish who your audience is and, with this information, determine what is the peak time on this network. Unlike Facebook, this platform has a more closed segmentation , in fact, it is believed that Instagram is a social network only for young people, more specifically for those who are in the age range of 18 to 30 years. The users of this social network are constantly interacting, but like the rest, it has a better schedule to publish on social networks and this is understood from the working day, with an ideal peak hour that begins at 3:00 pm and decreases until it is hidden Sun. The level of interaction increases when arriving at 9:00 pm.

GabStats to know peak hours on Instagram

As I have already told you, the best time to publish on social networks will depend, a lot, on the behavior of your users , it will also be influenced by the type of content you publish and the preferences of your followers, so there is no one specific and general time for all brands. To set your best time to share content on Instagram , you can use GabStats. In this application, just by logging in with your account, you can access this important information. In addition, it informs you which are the publications that have had the best interaction, but also details at what time of day (on average) is the best time to publish your content .
It is perfect for you to generate a publishing routine and in turn get used to your users at your own pace.

Post content on Twitter

Communication on Twitter can be between B2B and B2C.   For the former, Hubspot suggests that the best days to post on social media are weekdays, while for B2C, it recommends posting content more frequently on weekends. Regarding the best time to post on social networks, it recommends the time slot between 12:00 pm and 6:00 pm to increase the CTR and at 5:00 pm to increase retweets. Trends on Twitter tend to influence the best time to post on social networks, since you experience breaking news, which can be of great benefit if the trends that are registered at a certain time have to do with your brand. The style, structure and behavior of the users on this social network is totally different from the platforms that I mentioned above. An average company or person can publish between 10 to 15 tweets a day and it is a normal behavior, an action that would not be ideal to repeat on Instagram or Facebook. For my part, I dare not mention a time slot with Twitter since the behavior here is complicated. Rather, I recommend that you distribute the amount of tweets you want to publish at different times until you find your best time to publish on this social network. However, like Hubspot, there are others that establish the best time to post on social networks such as Twitter based on different studies. In the case of Postcron friends, they believe that the purpose of your posts will determine the best time to post on your social networks. They claim that if it is to increase your CTR the best time to post on Twitter is between 1:00 am and 3:00 am, while if you want to earn more “favorites” and “retweets” you should post content between 9:00 pm and 12: 00am.

Moz followerwonk

According to the behavior of your audience, goal and followers you can achieve many things, from here the road to the success of your brand starts. Followewonk is a Moz tool that allows you to know metrics based on your Twitter actions. It has multiple functions, but for now, it has what you are interested in knowing, knowing at what time of day your followers generate communication , so your publication will have a greater reach if it is of quality. And that’s where the secret may be. The question is not only in scheduling publications according to the best time to publish on social networks to achieve the reach you want, you must also offer valuable content.

Keys to publish on Linkedln according to a schedule

By its nature, Linkedln is another perfect social network to generate B2B relationships and as the vast majority of its users are professionals or business owners (57% of users according to Linkedln). Posting your content during business hours will not be as effective. There are 1.3 million products promoted on the pages of this platform around the world. Which means that you have a lot of work to do to stand out and therefore, know the best time to post on your social networks. It is recommended to publish content in the first hours of the day and after the end of the working day . It makes sense since if the content is aimed at professionals, they usually spend all day in their work occupations. As you can see in the image, the best days to share content on LinkedIn are Tuesdays, Wednesdays and Thursdays. The worst are on Mondays and Fridays.

My final recommendations

You may be wondering How does knowing what the information help me? Simple, when you know the best time to post on social networks, you have the power to grow the interactions of your brand with respect to your client, potential clients and followers, this in turn will allow you to have a timely presence. Being there when the user is so demanding allows you to build a relationship beyond the mere fact of selling something. Despite the advantages of knowing what is the best time of day to share content on social platforms , I insist that it should not be the focal point of your strategy. There is another that deserves importance, such as: creating useful, valuable or entertaining content. It will be useless if you publish just when the user is active if you have nothing to offer. You will go unnoticed. One of the disadvantages of digital marketing is that what works for your competition does not necessarily have to work for you. Another recommendation that I must give you is that you should not be guided only by the data or statistics that you find on the web. It is worth trying and failing. Do tests; try your way and practice your own guesses. Make your own conclusions after each trial and error, analyze your results and based on that act. I leave you something to reflect on: If the best time to post on social networks is supposed to be at 3:00 pm on some platforms and you schedule your content to come out at that time, don’t you think that instead of helping you, it gets worse your situation since your competition and the entire market would be publishing at that time? You see? Perhaps not everything should focus on the schedule, rather go to another side of your plan, perhaps failure is not the best time to post.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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