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Student Engagement: Mix of Funnels to Increase Conversion

When we learn to listen carefully to the demands of our target audience and correspond to their requirements, the task of naturally attracting them becomes much simpler. Today we will talk about attracting students by compressing and applying funnels to increase conversion. Ask you to s What does the process of attracting students to my home studio, with the marketing of the new era? Well, a lot and here we show you: According to research, 1 in 2 teenage applicants uses five or more social platforms in their university research. E 67% of Internet users use search engines as their primary source of information for higher education institutions and just over 64% click on sponsored links, according to tSunela . According to statistics shared by My Loud Speaker , students are more likely to consider institutions that use email, text, and social media to communicate with them. So, it is more than evident that digital channels have become much more essential than we thought and that students before enrolling also use this type of media to obtain information. If you are at that point, in which you are determined to create a student recruitment plan that works and that contemplates the use of digital channels as a means to achieve it, in this post we will talk about some key concepts and mechanisms to work on a marketing plan to help you in the work. The profile of today’s student and his exploration process how to attract students on the internet There is a marketing principle that has been maintained over time even when these have changed, and that is that to satisfy customers, you must first make an effort to get to know them. How to increase my sales with Content Marketing The digital field and the ways in which we design the way, has allowed us to extract information that helps us to further segment our actions towards our potential clients, in your case, students. If you are interested in reading this information, it is because you know that students are part of the consumers who read, review and investigate before even touching the facilities of your educational center. They are influenced by the information they get on social platforms, they trust more in what real people say, than the brands say about themselves. They don’t support invasive advertising (in fact, almost no one is) and they love real, human communication. If anyone is active in digital channels, it is students, not only looking for information to make a purchase decision, but also actively interacting. Which is perfect for putting together mechanisms that help us generate a strategy to attract the ideal student. Precisely because of their activity on the Internet, the student leaves important traces and data that allow us to know details about who they are, what their needs and interests are, and most importantly, where they are in the purchase cycle. It is what in Inbound Marketing we prefer to call: → Buyer Persona : It is a fictitious character that is built based on real sociodemographic information of your target audience, for example, what kind of information does it look for on the Internet, interests, challenges, aspirations, personal information (marital status, if you have children, in what sector works). That is, the idea is that we can know your work behavior, personal, online, and your relationship with the company → Buyer Journey : As our own source says, it is the active search process carried out by the consumer before making a purchase or contracting a service. The process is made up of 3 key and clearly identifiable phases: discovery, consideration and decision. What is a Marketing Funnel like? A marketing funnel is the process by which the lead or prospect is passed from being a complete stranger to a brand evangelizing customer. Funnel or Marketing Funnel – The 3 Conversion Phases of Inbound Marketing! For all that we have been mentioned so far, (student research process) it is almost impossible for a person interested in enrolling to study, to do so without having completed a research process. Good luck if this is your case! But usually, people do their research, educate themselves, interact with brands, and then after a while make a purchase decision. It’s exactly the same with students, so your school should use a marketing funnel to attract them and turn them into an enrolled student. So what should a marketing funnel look like? Full of valuable content! But not about meaningless content, on the contrary, before creating content you should know at what stage of the Buyer Journey are the people you want to convert into enrolled students and based on that information create much more personalized content. TOFU Or what is the same Top of the funnel, is the top of the funnel. The content in this part of the marketing funnel should cover some of the questions your Buyer Persona has when discovering they have a problem. For example: “How to study if you have concentration problems”. “Tips for choosing the right career”. “How to study at a distance”. The idea of ​​creating content for this part of the marketing funnel is that you can help your Buyer Persona to release some doubts regarding their concerns, that is, try to gain their trust through content that allows them to solve any inconvenience. MOFU Middle of the funnel, is the part of the middle of the sales funnel, and content must be created that is directed to the people who are considering a solution. Let’s suppose that your Buyer Persona at this stage is considering studying a career that has to do with literature, letters, study of the language, etc. What kind of content do you think you can offer to boost your student recruitment strategy? A content idea can be: “5 Careers that you should review if you like literature” Or if your Buyer Persona is considering your educational institution as their home of study, you could create content, such as: “5 tips that you should apply when choosing your educational institution” The important thing is that you can create really specific content, that helps people to trust your content and ultimately your IE, as their home study to enroll. Consider that the leads that are in this stage are already aware of their problem and also of the options to solve them, but they are not totally ready to generate a contact with your sales department. So you have to be careful because there is a fine line between this stage of the marketing funnel and the sales funnel. BOFU It is the final part of the marketing funnel, in this phase the leads are aware of the options that are served on the table to solve their problem, that is, if their problem was to get a study house that would fit their needs, in this phase they choose which house of study to enroll in. So the content offered in this phase is directly related to offering or showing your services. Don’t be afraid to promote yourself a bit, because that’s exactly what it’s all about. The content of this phase is aimed at people who have considered enrolling in your IE, therefore, there is a chance that they will continue in your funnel. The pieces that you build for the lower part of the funnel, can be for example: “10 successful professionals who have had to talk about after graduating from our IE” If it was a school for minors, you should take advantage of the testimonies of parents or success stories. Telling the story of those enrolled from any format (video, text, podcast, etc.) is always a convenient way to look good to the opinion of third parties. It is also important to provide content that clarifies the forms of payment, they are part of this phase, since they allow knowing administrative details that can be decisive when choosing a study house. As you can see, there are hundreds of ideas to show in each of the phases of the marketing funnel, you just have to determine what phase your Buyer Personas are in to be as successful and personal as possible. What is a sales funnel The sales funnel is the continuation of the marketing funnel, that is, after having correctly applied the strategy of attracting students and having registered registrations for a certain course, career or degree, a second phase comes. It may or may not be a long process, depending on the filters that each educational institution has, for example, after having shown interest in enrolling, you can go through an enrollment process. Then, as a second filter, you could go through a selection process to determine if that person meets the requirements to be an enrolled student. And later, a third filter that calls for the final registration of the student to officially enroll. There are institutions that have these filters, others simply after registering, only the enrollment is confirmed and the relationship with the student begins. Depending on the filters that your IE has, the sales funnel may or may not be extensive. Either way, in this funnel, just like the one in marketing, the intention is to naturally push the lead towards the final conversion. Accompanied, of course, by content that allows the natural passage and a simple process that provides a unique experience to the student. Differences between both funnels The difference is quite simple, the marketing funnel goes from when a visitor enters the website until he becomes an identified, interested and qualified lead. Once you get a grade, two things happen: Stays as an identified lead to continue lead nurturing through content. Go to the sales funnel to start the enrollment process using the filters mentioned above until you are enrolled. While the sales funnel is a continuation of the previous one, but with the firm intention of making it enrolled. That is, the marketing funnel wants to naturally push the lead to sales, while the sales funnel wants to convert leads into enrolled students. So while in the marketing funnel we rate potential customers as unknown visitors, identified leads, and qualified leads. In the sales funnel we seek to filter them to stay with those interested in enrolling through a selection process that goes from registration, evaluated and summoned. Now, if your educational institution does not have different filters in the selection process, then the sales funnel is short and simple. From registration to enrollment.  How to combine sales and marketing funnels As you can see, one funnel leads to the other, therefore, when combining both funnels in your student recruitment strategy, you must take into account only one thing: Continuity: Key to Success for the Funnel Mix Traditionally, educational institutions always pay more attention to the metrics related to the sales funnel, that is, number of enrolled, number of evaluated, summoned and enrolled. But when creating a student engagement strategy that runs from digital channels, it is important to include analysis of the marketing funnel metrics. In fact, due attention to the metrics of the marketing funnel will give more weight to those of sales, because if we strive to get qualified leads, the probability of obtaining a greater number of enrolled increases. What we want to tell you is that you must create a process that includes the two funnels in the most natural way possible, that sales can achieve greater results with the help of marketing. Natural continuity is the key to reaching a greater number of enrolled students, therefore, when creating your funnels, take a look at how each of them feed each other. That is, observe how many leads TOFU passed to MOFU, MOFU to BOFU and in turn, the latter to the registration process. Control KPI’s The wonderful thing about student recruitment strategies with digital marketing is that everything can be measured, and in fact, the success of the strategies lies in the analysis we do on the data that our actions leave us. When you find yourself running your strategy, you must monitor the following KPI ‘ s for greater control and results. At the beginning, we recommend that you follow up on these three: 1. Conversion rate of each phase of the funnel The objective of your student recruitment strategy is to convert as many qualified leads as possible, therefore, you have to constantly visualize what the conversion rate is in each phase of the funnel. Doing this follow-up will help you understand how your lead behaves from one stage to another and at what point along the way conversions take place. It will also help you understand what process, content, landing page, or any other factor could be preventing the natural passage of leads to the next phase of the funnel. 2. Conversion rate per channel As we mentioned in the previous section, numerous channels participate in a sales funnel: email, social networks, website; CTA, landing pages, etc. therefore you have to see which channel is the one that helps you convert the most. The reasons are obvious, that is, the more knowledge you have about your own student recruitment process, the better decisions you can make when it comes to personalization. Also, you can identify which channels or dissemination strategies are not working. You can also make your own income-cost ratio, that is, knowing which channel is giving you more income and which is not, helps you to know naturally, which is costing you more. 3. Cost for student acquisition CPA or cost per customer acquisition is the natural name for this metric, but due to the nature of your business, we made a small change. The cost per customer acquisition (CAC) is one of the most important metrics for assessing how effective is your strategy to attract students. If you are not aware of what each student has cost you, you cannot calculate your ROI, and therefore you could not know how successful your strategy was monetarily speaking. That is, you know you had a successful campaign when you got the number of students enrolled with a positive ROI. conclusion The key to the success of a student recruitment strategy with digital marketing is in the effectiveness of the marketing and sales funnel. However, they do not work autonomously, so that you can achieve the objectives set, you must work based on the needs of your Buyer Persona, so that you can attend to them naturally with content designed for each stage of the Buyer Journey.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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