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Social Media Manager: What is it and what are its functions?

The Social Media Manager is the profile of the professional who is in charge of planning strategies in social networks, while it is the Community Manager who is in charge of executing said strategies. More and more companies are turning to social networks to carry out their Digital Marketing plans . And it is that social networks are fundamental for a strategy of this nature, since it has been proven that more and more consumers are making their purchase decisions based on what they have seen or read on the social networks of a certain brand. Therefore, some tools or resources are necessary for a Social Media Marketing strategy to be executed and obtain positive results. These tools include an editorial calendar in which the content to be published on the different social media is planned in the short, medium or long term. Also, as a resource, we have platforms that help to measure the results obtained instantly, that is, to know how many likes a certain publication had or if the reach and engagement show us its best side. How to increase my sales with Content Marketing However, there is a very important resource that is sometimes exploited for thinking that it can do all this: from planning to executing a strategy, and it is the Community Manager. The person of this profile, as we said in the introduction, should only be in charge of executing a proposed strategy such as, for example, publishing the content at a certain time, responding to all comments made by the interactive community, using specific hashtags to gain reach. , etc. To plan this strategy, there is another very important profile called Social Media Manager, which is very different from a Community Manager. On the other hand, once the growing success of social networks and its impact on the most relevant brands were taken into account, it became necessary to channel many marketing and advertising actions. Among these actions has been the need to make a professional specialization every day more marked, and this package includes the figure of the Social Media Manager. If you tend to confuse this role with someone else, you cannot stop reading us below. The Social Media Manager is the profile of the professional who is in charge of planning strategies in social networks. What is Social Media Manager? Before defining this role, it is important to differentiate it from the Community Manager, which is the profile of a professional who is responsible for carrying out certain digital marketing actions, and whose purpose is to manage the image of a certain brand on social networks and represent it as its spokesperson in front of users. So, to be clear, a Community Manager is in charge of executing a digital strategy, without ever having to plan it. For its part, a Social Media Manager is the professional in charge of planning a digital strategy, and as a hierarchical level, it is above the Community Manager, so it can be said that it is its leader. In summary, its main purposes are the following: Lead and create a social media strategy for a brand. Research. Have a budget control. Organize times. Optimize what has been done. Analyze results to be based on what will be applied in a strategy. Therefore, the Community Manager will only be in charge, as its own name says, of managing the interactive community that has commissioned it but following the instructions given by its Social Media Manager in the already established digital strategy. What should the ideal Social Media Manager have? In general, these professionals usually have university degrees in Social Communication, Advertising and Marketing or Letters. However, they must have certain skills that go beyond the profession that they may have studied at a college level, and these include: Know how to work under pressure: in order to carry out the strategies and know how to attack an online reputation crisis. Likewise, there are very demanding brands that wait for posts for now, so the Social Media Manager must handle that pressure. Have strategic skills: since their main task is to plan a strategy. Know how to communicate: in order to transmit their ideas and decisions optimally to the rest of the team, and with more impetus in the community managers. Have an analytical capacity: it will be in charge of managing the results obtained by the Community Manager and based on this data for future actions. Know how the company’s sector works: it is very important to know the brand to which the strategy will be implemented, as well as how to know what the behavior of its consumers is in order to publish at the best time and obtain more conversions. Have an open mind to change: with the changing environment of social networks, the Social Media Manager must be able to open up to new tools and implementations; join the avant-garde and risk the new. Keep your studies up-to-date: for this, you must be attentive to Webinars , blogs on social media topics, diplomas, etc. Everything to have your knowledge as up to date as possible and thus make the most optimal strategy. Ability to be attentive 24/7: because an online reputation crisis can arise at any time, so this professional should not know schedules and be 100% alert to their online brands. Therefore, for the actions of the planned strategy to achieve their highest performance, it is necessary that a Social Media Manager is committed and knows everything about techniques in social networks. In this video Joannix Ochart explains in a few minutes how to start your business as a Social Media Manager How to Start Your Business as a Social Media Manager A Social Media Manager must have strategic skills since his main task is to plan a strategy. What should your knowledge be? These knowledge that we will mention below, are basic to be able to aspire to a position of Social Media Manager, so pay attention below: Know how to handle design programs such as Adobe Photoshop. To be able to analyze in Google Analytics. Knowledge of programs to make presentations such as Power Point or Prezi. Knowledge in WordPress. Knowing how to run paid campaigns on social networks. Good spelling. Make campaign planning in Google Adwords. SEO Skills On Page and Off Page. Know where to locate trends. Know how to do email marketing campaigns . Its duties? To really know what a Social Media Manager is, it is necessary to know what its specific functions are, so we list them below: Audience segmentation: it is necessary for the Social Media Manager profile to identify and define the audience to be targeted with the messages on social media and which of them are the most conducive to doing so. Budget management and control: this figure needs to control and supervise the budget throughout the implementation of the strategy. Ensuring that it is enforced is extremely important. Proposal for improvements: it is not only about leaving a strategy in the air, but about asking the client what adjustments can be made and why. Creation of a strategy within the brand guidelines: it is essential that this professional adheres to the guidelines established by the client or brand owner when carrying out the strategy. Commitment to campaigns: this profile has, among its functions, to get involved in the campaigns, promotions and launches of the brand in question. All this with the support of the Community Manager. Definition of a social media calendar: it is necessary, as we said at the beginning, to have certain resources to manage social media accounts. An editorial calendar is super important for the strategy to be fulfilled, since there will be defined important dates, posts that cannot be missed and blog posts. For this, the Social Media Manager must rely on the Content Manager to establish the tone and language of the texts, types of content, keywords, images, etc. KPI’s monitoring: together with the entire team, it is necessary for the Social Media Manager to be clear about the established indicators and to ensure that they are followed until they are met. Web positioning: this is done in collaboration with the company’s SEO professional , but it is also essential that the Social Media Manager be involved in the organic positioning of the brand in question. Preparation of a contingency plan:The Social Media Manager must be responsible for preparing a plan to follow in the event of an online reputation crisis. Remember that these types of circumstances besiege the image of any brand and that it is essential to tackle them in time before they cause bigger problems. However, not all online crises are the same and this professional must carry out a response plan for each specific situation: annoying customers, trolls, a product that came with defects, a spelling mistake, a bad comment from some personality of the company. brand in a mass media, among others. But when the crisis arrives, it is the Community Manager who will execute this aforementioned plan, but the Social Media Manager will lead the situation by making the usual decisions. Although it is also important for the Community Manager to analyze the results obtained, it is the Social Media Manager who studies the data in detail in order to detect the positive and negative and take the lead for future enhanced actions. The Social Media Manager must adhere to the guidelines of the brand to make an optimal strategy. Juan Carlos Mejía, entrepreneur and specialist in digital marketing, provides all his advice and helps us improve our online strategies in the following video: Conclusion The perfect Social Media Manager does not exist , but having the skills that we have mentioned here are essential for you to fulfill your purpose as the leader of a Community Manager. The training that this professional may have is one of the keys to their success, but it is recommended that they have started as a Community Manager and perhaps went on to be Content Manager so that they understand each role within the team. Although many companies tend to give Social Media Manager tasks to a Community Manager, the truth is that each role must be well established for the proper functioning of a strategy. The Community Manager will be in charge of executing the tactical actions that the Social Media Manager has commanded him to do through the proposed strategy. However, another of the keys to the success of a Social Media Manager is to follow up on the strategy that he himself proposed and make the necessary adjustments. Likewise, having everything covered with a contingency plan will guarantee that this professional is ready for everything in the changing and competent scenario of social networks. A Social Media Manager cannot stay in a comfort zone, since social networks evolve every day, and this professional must do it with them. In any case, online tools should be your best allies, as well as your team. Let’s remember that a good leader is one who trusts his team and delegates tasks in the most convenient way.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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