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Social Media Branding: Where to Start

How to maintain and promote a business profile on social networks: rules and recommendations. Maintaining profiles and branding on social networks: general recommendations Maintaining business on social media is an opportunity for many companies to expand their audience, establish communications, promote products, and increase sales. It also helps increase trust and recognition. How to create your brand, what services and tools to choose? Branding on social media: what is it? It is a well-thought-out social network profile design, with a presentation style and overall marketing strategy. It aims to attract the attention of the target audience and help people get to know the brand better. A successfully implemented strategy will allow you to stand out from competitors and create an image (from a store, manufacturer, service provider or person). Light advertising and increased customer loyalty are additional benefits of the process. Benefits of creating a business profile on social media Last year, Global Digital published the following data: more than 4 billion people on our planet are Internet users, and social media is at the forefront in terms of visits. Therefore, we can come to a conclusion: the target audience of almost any company uses social networks on a regular or daily basis. You must create a business profile for at least three goals: sales growth, communications, and increased recognition. This is where it will be useful to develop a corporate identity for viewing and presenting content. Three reasons to create an enterprise profile:
  1. It’s a convenient way to inform people. It’s easier for followers to learn about news, promotions, discounts and contests. Brand fans don’t visit the company’s website every day. However, they visit social media almost every day.
  2. Creates an environment for comfortable communication. It includes communication between the customer and the company representative, between brand fans, and is also an opportunity for customers to write feedback and receive responses. All of this increases target audience loyalty.
  1. It makes an impact on people through content. Systematic publications and rotation of information, advertising and entertainment information activate followers. They share posts and attract new users, follow links to the website and improve their positioning.
Which social network to choose to promote your business? The choice depends on your business field. It is not always necessary to make Napoleonic plans and actively promote your business in 3-5 pages. First, it requires a lot of resources, because publishing the same content everywhere is not effective. Each resource has its own requirements for formats, publication types, etc. Second, the target audience study can show what most current and potential customers prefer: Facebook: With a user database of more than 2 billion people, it is suitable for all commercial areas. Facebook offers the possibility to create fan profiles, analysis and evaluation tools, your own advertising platform, use a practical messenger, etc. That’s why Facebook is an essential platform for promoting your brand. One of the most popular types of content is live streaming. Twitter: It should be seen as a platform to strengthen brand reputation and communications with target audiences. Character limits allow you to write quick and complete responses. A popular category of posts are photos and videos, as well as links to interesting articles. Linkedin: Helps you find the target audience using the sales browser. It is suitable for brands that offer products that may interest the public (specialists, experts, managers, IT industry employees, etc.). Popular publications have a conservative style: expert articles, long readings. Instagram: It is in second place after Facebook in terms of number of users. It is a powerful platform to achieve business goals. It is useful for any company that can demonstrate a visual product. It is traditionally regarded as the best place to sell trending products. The best content is obviously photos and videos. Recommendations for choosing a social network Before you create a profile and develop social media design concepts, evaluate the details of your work. Do you have anything to show? Be sure to promote yourself on Instagram. Do you have many accomplishments in a specific professional niche? You can share them on LinkedIn. Facebook is a universal solution. Evaluate the content you plan to publish. Do you have many pictures? Then choose Instagram. Do you want to write short and complete publications? Choose Twitter! What about the universal content line? Facebook is the ideal choice. And besides:
  • analyzes customers and determines which platforms they use;
  • study competitors: which platforms they use;
  • choose 1-2 social networks for branding and post content on a regular basis;
  • Analyzes design examples in brand profiles. Choose effective solutions.
Why is proper social media profile design so important to businesses? Modern users are overloaded with information. According to some reports, a person sees hundreds of logos and brands every day: on the streets and on the Internet. The brain’s natural defense against such an “information uproar” is deep filtering. Anything that is not attractive or bright, the user simply overlooks it. A unique design is an opportunity to solve this problem and:
  • attract the attention of users;
  • tell them about your brand;
  • enhance the brand to stand out from the competition;
  • Create a holistic image, which is important for a site created for the purpose of people’s communication.
Profile design and content is the ability to make information more attractive about the background of ordinary photos, texts and audio. The brand’s web design, with a logo and corporate identity elements, attracts the attention of followers of the materials. Over time, when viewing any of the posts, the public will recognize the brand. Such publications allow you to slightly inform, entertain, educate and advertise your product. Users are tired of direct advertising. The presentation format of several corporate-style publications is a universal form of promotion. Corporate content is the “midpoint” between general topic publications and advertising. Even if you haven’t published a single ad post in a day, visuals will continue to promote your business. How to design your profile on the social network? Start with a stylized logo as a profile picture and as a watermark to add to posts with images. It will provide the following benefits:
  • Attract customers who are already familiar with the brand. It will also visually show what you’re doing to new followers;
  • will make your posts more recognizable, simplify identification;
  • Along with other profile design elements (including color, content presentation style, and other details) will increase customer confidence in the brand and form a positive reaction to the product.
Useful services for profile design Logaster If you’ve just started a business, you’ll need a unique logo. Logaster will help you create it. It is a designer of logos and other visual elements of the brand. It does not require any design knowledge from the customer. It is sufficient to enter the company name, slogan (if necessary), business field and choose a color scheme. The system will generate many unique logos, among which you can choose your favorite. It is very comfortable, as it automatically generates profile images, covers and other brand elements for each popular social network. For example, the user receives a set of images for the Facebook profile picture and cover. All images are in corresponding sizes, according to the requirements of each platform. Canva It allows you to easily create images for a high-quality publication—no worse than a designer’s images. It’s especially useful if you need to develop interesting holiday content or a banner for advertising discounts or promotions. It allows you to download the logo created in Logaster and use it as a watermark in the images. Pablo It is a simple service to create images with text in them. It has its own database of images, filters and font settings. You can add your logo to the image. Templates are provided for popular social networks. Venngage It is a platform to create attractive infographics. There are many templates, fonts, and simple configurations. It does not require an in-depth knowledge of the design to achieve a good result. Conclusions
  • Each social network has its own requirements for branded content: from image sizes to presentation format.
  • Despite this, there are universal recommendations for business profile owners:
  • adhere to a common style: this applies to both visual and content solutions;
  • Not just public relations publications. Mix them with useful information, humor, informal stories about the company, etc.
  • work systematically, in accordance with a previously approved content plan;
  • apply the same processing elements to all images: filters, similar fonts;
  • Interact with subscribers: respond to reviews, answer questions and comments, conduct surveys and contests regularly. This is necessary to increase public confidence.
When you create an account, focus on your business field, social network features, and audience expectations. “When you create an account, focus on the field of your business, social network characteristics, and audience expectations.” By choosing the right platforms for your target audience, using tools to prepare content, and following the content strategy, you’ll take the right steps to develop your brand.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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