Connect with us

How To

SEO vs. ASO keys to position your App

If you have an application, or are thinking of developing one, it is necessary that it stands out among a large number of applications that can be found on the internet. To achieve this, you must use techniques and strategies that help you achieve your goal. Currently the most used technique is ASO – App Store Optimization (optimization for application stores). ASO is the best way to increase downloads and acquire as many people as possible for your application, and this in an organic and scalable way. With over 4 million apps for Android and iOS in the app stores – App Store and Google Play, you need to use strategies to put your app ahead of the competition. While you have many ways to spread the word about your app, whether it’s word of mouth, creating a website or web page for your app, or even using social media, none of them will offer you as good a cost-benefit ratio as ASO. So, do you want to increase the visibility of your application? In this post we will tell you what you should do.

What is ASO?

ASO (acronym for App Store Optimization)  is the mobile application optimization process, whose objective is to improve the positioning of your Apps in the searches of the application stores . A better position ensures that more users will find your application. The visibility of this positioning will translate into increased use of your application. The main goal of ASO is for users to access the content they are looking for faster, within the application store, making users do what they want most: download your App. In this sense, the App Store Optimization process requires you to understand users. This includes the keywords your potential customers use to find similar apps. When you know which words are used the most, you have a better chance that potential users will find you. In short, ASO is a digital marketing technique that aims to optimize applications so that they have a better chance of being found in the play store, the application store (iOS) and in the market (Windows), among other stores. virtual applications and media. The final objective of ASO, it is obvious, is focused on boosting the download rate, either to generate income or work on branding. In the end, applications are developed to be downloaded and only in this way do they become relevant, right? Now, ASO is considered as the “son” of SEO, since the function of both is the same: position your mobile applications or websites. However, both strategies have great differences that we will see below: Differences between SEO and ASO
  • Classification factors
The main difference between ASO and SEO has to do with the ranking factors. Google considers more than 200 ranking factors to determine which page should be ranked, for what, and in what position, while ASO’s ranking factors fall short of 200. ASO’s list of ranking factors is much shorter. Here we will show you the main ones:
  1. App title: one of the most important parts of ASO. The correct title should have well-researched and relevant keywords.
  2. App Keywords – A very important field in the Apple App Store. It’s a bit like the Meta keyword tag, now deprecated. But this one really has a huge impact on the App Store rankings.
  3. App Description – This is where you explain what the app is about and encourage people to download it.
  4. App Downloads – The number of app downloads is one of the key factors. Popular apps rank higher.
  5. Backlinks – these have no impact on the app’s ranking in the Apple App Store.
However, some people believe that backlinks can influence your ranking on Google Play. This makes perfect sense, given that Google already has a similar algorithm for its search engine.
  • App ratings and user comments
This is another big difference between ASO and SEO. In the App Store, each application has its own rating. These ratings act as a kind of social proof for the app – people are much more likely to click and download an app when they see that it has a good rating. Comments, for their part, play a very similar role; Users’ decision about whether to download an application, or not, is often influenced by the feedback users leave about the application.
  • Keyword Research
Keyword Research is a crucial part of SEO. It is also very important to anyone who works at ASO. However, there is a big difference: when it comes to Google, we can access accurate data with monthly keyword search volumes using AdWords Keyword Planner, but there is no way to get accurate keyword data for the words key searched in the app store. Of course, there are some ASO tools that can help you. However, none of them will give you the kind of data SEO professionals take for granted when it comes to search engines.
  • Positioning place
This is another of the differences between SEO and ASO. With SEO, the aim is for a website or blog to appear in the first results of the main search engines: Google, Bing, Yahoo or even YouTube, while the purpose of ASO is to position an app in application stores such as Google Play and App Store.

ASO main positioning elements

Below you will find the basic elements that you should consider so that you get a good positioning of your APP, in the different application stores:
  • Name or title of the application
Certainly, the name of your APP will be the gateway. It will help you get more downloads and is a key factor when the user searches for an application in the search bar of the Apps stores. Of course, if you have a business and you are making an application, the name of the App must be associated with the business and must be aligned with the brand, but it is not the only thing you should consider. Using the right words in the title of your app can mean success. Look for terms and words that users may be considering. You can use the Google Trends tool   to research the most searched terms. You must be careful with the size of the name, it is 50 characters in the App Store, while the Play Store only allows 30 characters. Also, when a user does a search, they only see the first ten characters of your app’s name. See if it is worth adding one more word in the title. Find which applications appear when searching for your application name or your keywords. Pay attention if there are already applications with the name you want to use, the stores can withdraw and suspend your application if they consider it plagiarism. Don’t use big or difficult names and avoid accents, hyphens, subscript and other characters. The name should be easy to remember and pronounce, in this way users will not be tempted to download another application and word of mouth is easier.

2- Icon or Logo

The icon or logo of your application is as important as the name. He will become your identity for the user, who will be able to identify your APP each time he accesses the initial screen of the phone. Remember, the first impression is what remains. If your icon, or logo, has low resolution, is poorly made and with a weak identity, this will reduce the chances that the user will trust your application and will walk away. So what should you do? First of all, you should have a professionally designed, high-resolution logo. Also, you should avoid texts and things that can hinder or confuse the visualization. It is very important that there is coherence between the logo and the colors of the application. If you change or modify the icon, you must update the application in stores. Another factor to consider is resolution. The Play Store requires a resolution of 512 × 512 px, while in the App Store the resolution is 1024 × 1024 px.

– Keywords

After the name of your application, the most relevant factor, for the user, are the keywords, since it is through them that they will be able to find your application. Before thinking about the keywords to use, make an allocation of volume, relevance and difficulty. Don’t forget to think about what your potential user might be looking for in stores. There are some tools that can help you, in this case, like Tune or Sensor Tower. Some recommendations:
  • Use 5 words maximum, if possible.
  • Use words that have good search volume and low competition.
  • Put keywords in the description of the application.
  • Find applications similar to yours, well positioned ASO and see the words they use.
  • Maintain a relationship between the keywords, description and the name of the application
  • Take a test of the words you chose and look up those terms in stores. See how many applications appear and what words these applications use.
  • Make use of long-tail words.

4 – Images and screenshots

If the logo or icon of your APP is the first impression, the screenshots are the second. Usually developers use the screenshots of their application, but you must remember that images always speak louder than words. So, try to use screenshots that quickly show the user what the great benefits of your application are. Highlight the most incredible functionalities of your application on the screens, this will make it more attractive to the user. You can insert small texts along with the screenshots to show the user what each functionality brings, see the Snapchat example

5 – Description of the application

You will have two descriptions in the Play Store, a short one of 80 characters, and one greater than 4000, and in the Apple App Store, you have only one description of 4000. Although it is no less relevant than the title and keywords, the description is important, since it is where you will have the possibility to attract new users, through searches in stores or on the web. In the shorter description, in the Google store, use a phrase that tells, briefly, what your application intends to do for the user. On the 4000 character one, you can use a maximum of 2000 characters as users are unlikely to read everything to the end. Of course, do not forget to cite the main characteristics of your application and put terms that you think users are looking for.

6. Number of downloads

The higher the number of downloads, the more relevant your app will be to stores. One of the times when this factor is most important is when the user searches for a term in the search and the Suggested Apps appear.

ASO Advantages (Latest Recommendations)

The main advantages of ASO is to increase the visibility of the applications and, therefore, increase the number of conversions. Increasing traffic to an app page can make it a profitable business. The dream of any developer is to see his application in the first places of the ranking of applications. But, since there are so many applications and it is almost impossible to find a guy who has no competition, reaching the first places in the ranking is always a challenge. And that is why ASO is there to optimize your application, in the best way, for a return on investment and for the application to be successful. In addition, a large part of users find your applications through searches in the App Store. Now, in addition to the advantages that we gave you previously, there are more. Do you want to know what they are? Keep reading.
  • It’s where the action is: Literally, more and more people are migrating to mobile and other handheld devices to search, shop, and conduct business transactions. So if you have a business, you need to be where the action is.
  • Being found: being in the field and not being found is of no use. If you want to stand out, you must be found first. And to do that you need App Store Optimization, which will guarantee greater visibility.
  • Today, users find new apps to download directly by scrolling through the app store, with nothing in particular in mind. Therefore, it is imperative that you appear at the top of the list, so that you have a better chance of being seen.
  • Target relevant customers: App Store Optimization guarantees that you will reach the most relevant users.
  • More profit: it is the first step. More visibility means more downloads and more downloads means that there are many more clients. And more customers means more business, which translates to more profits. And you are in business to make a profit.
The market for PPPs is fierce and competition is strong. You have to make sure you leave your mark. ASO is the first step to achieve this. Some quick tips to optimize your mobile application on the App Store and Google Play:
  • Have a great ASO strategy. This means that you must spend time thinking, planning and researching, until you come up with a reduced list of keywords that you will use in your strategy.
  • Get good feedback for your app.
  • Publish screenshots (screen prints) that are interesting and make people want to download your App.
  • Look for engagement: get people to spend time using your app.
  • Create an icon for your application.
  • Write an interesting description of the application.
  • Use keywords in the title and description.
If you want to be successful with your application, it is not enough to have a good idea, it is necessary to know and apply digital marketing strategies.


At first glance, ASO may seem like a thousand-headed monster to you, but it’s a matter of habit and practice. In a short time you will realize that it is a recipe that you must follow to the letter to achieve success. The best part is that the success of your application depends on you. The tips and recommendations that we gave you in this article are just a basic guide to App Store Optimization (ASO) that will put you on the right path to market your application. You still have a lot of work to do, you need to research the keywords and even see how your app works in the app store. However, if you follow the recommendations and advice in this post, you can start off on the right foot to use ASO techniques. There is very little doubt that both SEO and ASO are great ways to increase your chances of optimization for greater visibility in search engines and in app stores. As such, rather than simply focusing on the battle between the two, it is better to treat the issue with the complexity it deserves.

Leave your vote

Continue Reading
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.


How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading


How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading


How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading


Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.