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SEO Course: Importance in Content Marketing

If you are immersed in this world of optimizations, you have surely heard many times that content is the most important part for your website to succeed on the internet . Before, the content was only made in function to be recognized by Google and therefore it was indexed. But nowadays this type of technique is quite obsolete and unnatural, and it is more oriented towards people. It is from that moment, when Content Marketing is no longer conceived separately from a good SEO strategy . This type of marketing is part of the SEO strategy , which consists of generating useful and interesting content, and also generating a positive reaction in the user. This can be achieved by taking a little care and detail, to achieve quality content, and make it as credible and unforced as possible. Surely, everything I have explained is very clear to you, that is why you are thinking of taking an SEO course. But first you must take into account some essential aspects to choose the best option . So, whether you are one of those who like to learn or want to revitalize your business, this article is for you. And it is that lately when we talk about strategies to improve our business, these terms are repeated over and over again. And even, there are more and more job offers with a marked digital presence, which require such skills as a requirement. According to the IESDI, SEO has become the most valued discipline in the online world , being the digital profession with the highest demand. This means that learning SEO can help you become a highly qualified professional in the area, being able to offer your services to companies of all kinds, and even promote your own project or that of your company. And it is that at present these optimization techniques have advanced so much that if we do not have them, simply our projects or those of our clients will be stagnant. Making it practically necessary to take a course of this type if we want to learn, and above all apply new techniques or tricks that allow us to be on par with the other competitors and not be left behind. It is about acquiring new approaches, or simply another point of view, that goes more with the current world and the way businesses move. However, today there are many misleading offers in this sector, mainly related to training. For this reason, it is important to know what are those aspects that you should take into account, before deciding on one. Here we present the best web positioning courses based on their quality, the content of the syllabus, the SEO tools they teach and as well as the opinion of the users. Don’t miss this article because the best is yet to come!

What is an online SEO or positioning course?

An SEO course must offer to create a professional plan from scratch, which allows the user to group a set of techniques, which  will allow him to achieve his objectives in terms of optimization and search engine positioning. However, it must be taken into account that there is a great variety of techniques and that not all of them are good, and many of them can even be penalized. Therefore, applying bad SEO techniques, instead of making a profit, in some cases, can cause your website to be displaced or disappear from search engines.

Who is an SEO course for?

SEO courses can be interesting for those who have knowledge and experience in the area, handle SEO fundamentals and wish to specialize. And also for those who want to learn and succeed in this area. In the same way, it turns out to be an ideal complement for the following professional profiles:
  • Social Media Managers.
  • Community Managers.
  • Online Marketing Professionals.
  • Journalists.
  • Communication managers.
  • Web designers.
  • Businessmen.
  • Programmers and developers.
  • Interested in digital and content marketing.
  • In charge of marketing the companies.
  • Digital Marketing Managers.
  • IT or marketing department staff.
  • SMEs and freelancers.
In short, it is aimed at anyone wanting to undertake a project in the online world.

What will you learn in an SEO course?

In an SEO course we will find from basic positioning techniques to the most advanced ones . There are many SEO courses, but few are of good visual quality and their content may be out of date. This is where the challenge lies. We can then establish that an SEO course seeks for its user to meet the following objectives:
  • Recognize the importance of organic positioning for a blog or website.
  • Differentiate the SEO strategies applied for a blog or website.
  • Have a large number of advanced resources so that your website can improve significantly with the help of SEO positioning.
  • Show strategies to reach the top positions in Google and thus overcome the competition.
  • Identify the necessary actions to improve organic positioning.
  • Correctly use the tools used to prepare the SEO diagnosis.
  • Perform search engine optimization by applying copywriting principles.
  • Determine the most important keywords for your business, that is, which ones can generate qualified leads and make your business profitable.
  • View practical cases , which is very useful to contextualize each situation and be able to adapt it to your project.
  • Learn to determine and generate the most suitable audience for your website.
  • SEO on page and off page.

What can a SEO positioning course really bring you?

Bases:

Even if you have been working in this field for years or if you have just started, a course of this type turns out to be a good resource . And this is because SEO is constantly updated and is established on the basis of a changing algorithm. For this reason, everything we can learn about it to keep up to date, what we read, new trends, as well as our own experiences, will allow us to establish our bases. Which is sometimes convenient to share, and even more so, to discuss with other professionals in the sector.

Unique content:

A good SEO course should give you access to unique strategic content, which allows you to expand your area of ​​knowledge, as well as a different vision about this area that you had not considered. Each learning will bring you a new approach, as well as new resources to be able to face your projects.

Veracity:

As you work in this field, you will see that there are millions of articles related to this field. Which when reading them, if you do not have much experience in this area, it is difficult to try to identify what is true and what is not. So it is advisable not to stay with only one information in this regard. The advantage of taking a good web positioning course is that it will give you access to real , contextualized and contrasted experiences. But you must bear in mind that each experience or trick has turned out to be effective for someone in a certain context and circumstances. Which is to say, it won’t necessarily work for you too.

Global vision and strategy:

A course of this type will be oriented to give you a more global vision of everything that represents to put together a good SEO positioning strategy. In addition, a web positioning project or strategy encompasses a series of actions which are defined by virtue of a space and a time frame . You will also learn to take into account that you are not only in the market and that you must take your competition into account. Because it is very common that when considering a strategy, we focus only on our project, without taking into account the globality.

11 reasons to take an SEO course

The labor market is becoming more competitive, year after year more professionals seek their first job opportunities and most of them have up-to-date training, as well as a lot of talent. So if you want to increase your job opportunities, you must specialize in those areas of knowledge that are aimed at strengthening your professional future. If you are still not sure, below I will mention 11 reasons that will make you be convinced: 1. Investment in digital marketing continues to grow, ensuring continuous and sustained demand over time. 2. Digital marketing is a living technique that continues to evolve, as more and new technologies appear every day. 3 . Professional search engine optimization specialists are among the most demanded specialists by companies today. 4. SEO represents a good technique that we can learn, if we want to get involved in an area in which we can obtain a good level of income. 5. In the case that we have a company, through this technique we will be able to improve the content, as well as the presence of our page in the different search engines generating a greater number of visits. 6. Getting to appear in the first results in search engines is not an easy thing, so we must know what those key aspects are necessary to achieve it. 7. SEO and content marketing are closely linked, therefore, to succeed in the digital world we must learn the relationship that must exist between the two. 8. To establish the keywords in an advanced way, in order to exploit the benefits of knowing how to select the keywords correctly. 9. In this field there are a large number of techniques that can be applied, knowing more about this will allow you to identify if the strategy they are proposing is the correct one or you can even apply it yourself. 10. In the case that we are developing a project and our budget is low, SEO is an effective technique that will allow us to save money and return a greater profit. 11. Many courses are based on real experiences, so we can learn not only through theory, but with techniques used in real life.

The best online SEO courses

If you want to learn SEO and apply it once and for all on your website or blog, you have no more excuses not to do it. First of all, it is important that you know that there are many SEO courses online, and there are several that are very good. When choosing your online SEO course, it is important that you take into account: 1. Think about the objectives or results you want to achieve. 2. Decide on those who have really managed to establish a successful strategy. Because many pretend to teach without having achieved these objectives. 3. Also see if they are on a path similar to the one you want to follow. If so, it will undoubtedly be the best option to choose. Since you will know exactly the steps that you will have to follow and those that you will have to avoid. Once this point has been clarified, here is a list of options.

Quondos by Alex Navarro

Quondos is a highly popular course for all those who at some point have heard of SEO and other related topics. His approach is quite practical, providing various benefits to his students, related to content and weekly training materials. You can also get feedback with a great community and discounts on other professional SEO tools. As well as various ways of making the investment made in the course profitable from the same platform. It also includes other more specialized online courses such as:
  • SEO strategies.
  • Content Marketing.
  • Web Analytics.
  • Create an online store.
  • Social networks.
  • Create a blog from scratch.
  • Online advertising,
  • Among others.

SEO Laboratory of Alex Navarro and Dropalia

This advanced SEO course brings together the 15 secret SEO techniques that Álex Navarro and his team have discovered by researching and, above all, by experimenting. It is a very complete course, it includes the 15 secret techniques of Álex Navarro and the Dropalia team.

TeamPlatino de Chuiso

It is the new version of the very famous SEOPlatino course , which is taught by Chuiso and more than 10 great SEO experts of all kinds and different forms of monetization.

Wontalia by Luis Villanueva

More than an SEO course, it is about online Marketing training in general. But among the courses offered in Wontalia you will find, in addition to one specifically focused on SEO, others on Web Analytics, Content Marketing, Adsence, etc. As you should know, all these topics are closely related in the world of SEO. Another advantage is that on the main page, you can read the opinions of users who have taken the course on Wontalia.

ClassroomCM

It is probably the best-known online marketing school with the most demand for courses today. It is a School of Communication and Online Marketing, which is adapted to the current great demand, seeking to meet two main objectives: to provide practical and strategic Online Marketing training and to help you enhance your projects and personal brand.

Trigger your Dean Romero visits

It is a step-by-step training in which Dean Romero focuses on developing an SEO work methodology which you can follow without getting lost. Everything is based on work techniques designed to last over time and thus produce an increase in constant visits. In the course, all aspects related to on-page SEO as well as web architecture are covered in depth.

Miguel Florido Marketing and Web School

It offers a wide range of online courses focused on various areas of digital marketing. The course lasts approximately 4 months and has the participation of true SEO experts .

SEO Course on Udemy by Juan José Ramos

This course is very complete and is geared for beginners. Teach SEO in a practical and simple way . Using different SEO tools that turn out to be very useful. One of the benefits is that it offers a lifetime update and also has free demo videos .

Example of an SEO course

There is a great variety in the content that this type of course can cover. It is a very personal option that each person must make when choosing the one that best suits their requirements and objectives. Next I will show you a syllabus of a course offered by Social Media:

Installation of Webmaster Tools:

  • Webmaster Tools Fundamentals.
  • Webmasters Tools Theory.
  • Seekers Theory.
  • SEO consultant.
  • SEO Webinar Part 1.
  • SEO Webinar Part 2.

SEO on page:

  • Techniques.
  • SEO ONPAGE Webinar Part 1.
  • SEO ONPAGE Webinar Part 2.
  • SEO ONPAGE Webinar Part 3.

SEO off page:

  • Techniques.
  • SEO OFFPAGE Webinar Part 1.
  • SEO ONPAGE Webinar Part 2.

Google Analytics:

  • Google Analytics Webinar Part 1.
  • Google Analytics Webinar Part 2.
  • Google Analytics Webinar Part 3.

Project design:

  • Positioning strategy.
  • Actions.
  • Draft.

Free SEO and SEM courses

Soywebmaster by David Ayala

David Ayala is the creator of this 100% free SEO course. Which starts from the most basic knowledge until reaching more advanced and professional ones. The course is carried out continuously , that is, new classes are added every week so that you can progress little by little and in a guided way. The duration of each class is 5 and 10 minutes, since they go directly to the point so that you do not waste a second of your time. The course is developed as a forum in which you can ask questions and thus serve as support in case of doubts. You can also make suggestions about classes and course syllabi.

Borja Girón SEO Course

This course is aimed at SEO newbies, entrepreneurs, bloggers, and ecommerce or online store owners. It has innovative techniques that are very easy to apply and more than 30 video lessons with which you can learn from scratch in a faster and more direct way.

Romuald SEO Course

This course is for users who have a level that varies from low to intermediate. This free version of the course includes a neat compilation of more than 15 videos that last from 10 to 30 minutes with various tricks that Romuald applies .

SEO Course by David Ayala

This course is for people who do not have any knowledge but want to reach a professional level. Weekly upload new classes. It puts at your disposal various knowledge so that you can put it into practice. It has 12 modules in which it speaks from basic SEO terminology to tools, web architecture, among others. It also has a forum to consult and clarify doubts.

Conclusion

The growth that digital marketing has experienced is undeniable. This has been so significant that it has become a necessary channel for almost all companies. What has resulted in the professional demand , as well as consumers and employers, increasing every day. For this reason, while digital marketing courses were previously simple modules or chapters within marketing courses, today they are courses completely dedicated to the online world. Being, increasingly, taught by large and recognized educational institutions. As you can see, there is a long list of options when it comes to SEO courses. For this reason, we must be careful when choosing and thus not sin through the unwary. Since every day we are bombarded with information from all the sites making the decision even more difficult, not being able to identify which one is best for us. And this is normal because when something succeeds, various offers immediately appear in which false gurus could appear . Who do not know anything about it or who only offer theory, which if we do not put it into practice, does not translate into true learning. There is the moment when you must be careful when choosing and taking the recommendations that I mentioned so that your experience does not result in disappointment and loss of money. So, we can say that search engine positioning is a highly prominent technique. Since it represents one of the most essential disciplines when it comes to immersing ourselves in the online world, since it is based on a strategic vision above all. Because, when these SEO techniques are known and mastered at a more advanced level, this will increase the sales of any type of company, whether they are large, medium or small. Even managing to interpret all those needs expressed by users, transforming them into business opportunities. What is most important is that you must focus on what you want to achieve, considering that it is a strategy and as such it is up to you to make it excellent and transform it into a business opportunity. Also always taking into account that search engines will be your allies and above all, they reflect what customers are looking for and need. And that every day more and more people in the world may be searching Google for what you offer, so you should not miss out on this great opportunity. So, I hope that the answer about why you should take an SEO course, as well as its importance in content marketing, is clear to you . It only remains to encourage you to take the initiative now and to make this technique your great ally.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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