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See-Think-Do-Care Framework: What it is and How to Apply it

During these last years, there is a framework that has been gaining followers for its simplicity and order. We are talking about the See-Think-Do-Care (STDC), a business methodological framework, whose base borrows elements from the “ funnel or sales funnel ” approach. The See Think Do Care framework is a methodological, business framework, developed by Avinash Kaushik The framework  was developed by Avinash Kaushik, a contributor and evangelist for Analytics at Google. Kaushik’s objective is to propose a more agile work methodology, focused on the user’s intention (buy, search for information, read, etc.), where brands can provide relevant content through various channels, and measure all actions faster and smarter . Additionally, the STDC framework helps marketers create more complex strategies that address the entire customer buying process. In this article we will tell you what the See-Think-Do-Care Framework is and how to measure it. When finished, you will definitely have a new perspective that will simplify the immense complexity you work with every day. What is See-Think-Do-Care Framework The See-Think-Do-Care Framework is nothing more than a customer-oriented methodological framework, it is based on understanding the consumer journey, and consists of four stages: How to increase my sales with Content Marketing View: This stage is comprised of the largest, most qualified, and most addressable audience. Thinking: This stage is the part of the audience that is actually thinking or considering a particular thing. Do: This stage is made up of that subset of the audience that is looking to buy. Take care: In this phase the audience refers to current customers, those who have already bought your product or service. With the following video you will understand a little more what we are talking about Video SEE THINK DO CARE As you can see, the framework segments the audience according to their purchase intention. In the following image, you will see how Kaushike classifies the type of audience according to the consideration stage (the “Care” stage is used for established customers). Audience Type Framework See-Think-Do-Care Now, the See-Think-Do-Care Framework can be applied to any marketing strategy , regardless of the channel you use. Let’s see how you can apply this framework in your business. How to apply it The See-Think-Do-Care framework works for any marketing strategy, As we discussed earlier, the See-Think-Do-Care framework can be applied to any marketing strategy, for example, you can use it to optimize your website in order to generate organic searches, conversions and income, etc. Remember that when we talk about optimization, we are not only talking about keywords; We are also creating an experience through the content and various elements of your website. So how can you apply the See-Think-Do-Care Framework to optimize your site? Let’s see: Watch This stage includes the largest audience of people online who are interested in your product or service, and is related to the more generic search queries that we see, for example, “sneakers. So if you sell sports shoes, you could create informative content that includes: sizes, colors, characteristics and benefits of wearing a type of footwear, etc. As you can see, in this phase you are thinking about the intention of your audience. Think At this stage your audience is essentially already thinking about buying. Your website’s job should be to help make the decision easier. What can you do? Create buying guides for sports shoes. You can also include a feature on your product pages that allows your potential customers to compare various shoe models. Do In this phase we are already talking about a conversion, whether it is buying a product or registering to obtain more information about your brand or any other type of conversion that you consider important. This process will be easier if you incorporate some elements in your website, for example, an attractive button «add to cart», an online chat, a form to request more information, or a call to action that drives the customer’s decision . Remember that the traditional journey from the top of the funnel to the bottom is no longer linear. Yes, your audience will likely follow all three phases to reach conversion, but that doesn’t mean their actions are in that order. As long as you are in the “View” phase and offer an informative web page, your audience can benefit from the choices in the other phases of the journey, so that they move at the pace they choose. Look after It involves not just people who have bought once, but multiple times. Those who have renewed their contract. Those who have long-term income that results in commitments to our brand. How to use the Framework in your marketing strategy The first step in having a marketing strategy with the See-Thinking Framework is to review your current marketing strategy. The first step in having a marketing strategy with the See-Think Framework is to thoroughly review your current marketing strategy. It starts with a question. For example: when I buy advertising, who am I buying for? Is it for the audience on the View stage? Is it for the audience in the Thinking stage? Or is it for the audience on the Make stage? The answer to that question will have an incredible impact on the execution strategy of your marketing program. If it is for the public in the View stage , the creativity of your ad must be broad, your campaign must be oriented to elements such as: demographics, geography (depending on where you do business), and the purpose of your ad will be mainly to transmit the brand’s message. If it is for the audience in the Think stage , the creativity of your ad will be a little narrower (there are many ways to detect the first indications of intention), your campaign must be more specific (specific types of sites, ads based In content, stronger links with a particular category), and your advertising objective will be to present the value of your brand, but also to generate a direct, initial commitment to the brand. Get the email, video views, downloads; a way to bond a little stronger with a potential client. If your audience is in the Do (Do) stage , the creativity of your ad will be much more focused (you already have many signals of intention), your campaign must be specific, considering the intention (retargeting, driven by background, type of behavior, etc.), and the purpose of the ad will be to drive a result. If they want to spend, give them what they want and take their money! If your customers remain in the Care stage , they are customers interested in your company, who have already had a relationship or shopping experience. For this stage, the content must be of much more value, either to reactivate the consumer’s interest in a new purchase or new product, or to offer valuable content that boosts their loyalty. Now that you know how to apply the STDC Framework, it is important that you design a measurement strategy. Next I will say what are the KPIs that you can use in each stage. KPIs Watch At this stage you must define a message that reaches your users, if you hope to generate a change in their behavior. You should also make sure that the scope of the message takes into account visibility, since reaching someone with a message that they cannot see does not count. Example: 50% reach is great if the competition reaches 20%, but if the competition reaches 70%, on average you will have fewer people thinking of you, which means a competitive disadvantage. On the other hand, you must make sure that people think of you, your product, the benefits it provides, etc., since this will increase the probability of sales , this will happen if people start to be interested in buying something from your industry . So, so you know if you are achieving the objectives, in this phase, I recommend that you measure the visibility, scope and frequency. Think Reach people who have a purchase intention: you must decide which signals you consider qualify for a purchase attempt and gather all of that into a remarketing list. It can be anything from people visiting your site, people watching your video, downloading your app, etc. When people start to have a purchase intention and “look around,” you don’t want them to look for the competition or the industry in general, you want them to look for you. If they look for you directly, you will always have a greater sales opportunity. What should you measure at this stage? Purchase attempts, brand awareness, favorability and consideration. Do In this phase you must reach people with many purchase intentions: as in the think stage (Think), you must decide which signals you consider qualify for loads of purchase intention and gather all that in a remarketing list. It may be that people put something in the basket but leave it without paying, people looking to “buy” something, and so on. The financial KPI is ideal for measuring the results of the do stage. You can measure the increase in income or a bottom line profit, or a combination of both. Most importantly, all the actions you take, including your communication efforts, are optimized for your financial KPI. In addition, you can measure your ROI , the impact on sales, and user action. Look after It is very likely that you have a CRM system in which you collect information from your current customers. At this stage of care, it is recommended that you send him a message that motivates him to remember you. If your customers buy from you again, it is a good sign that they appreciated your product. In other words, it’s a testimonial that you offer a great product, rather than a successful communication plan or loyalty program. What KPIs can you use in this phase? Well, you can measure frequent visitors and impact on social networks. It is worth noting that you should not have a KPI that cannot be measured as ‘engagement’. Engagement is not a KPI. It needs to be defined in something measurable to qualify as an indicator. See-Think-Do-Care Framework Examples Unilever An example of a strategy with the ‘Framework See-Think-Do-Care’ components is the YouTube channel All Things Hair . In this channel the company offers content for ‘see’ intentions, aimed at women who want to have better hair. To achieve this, it offers video tutorials, which teach how to care for hair. We also find ‘think’ components: if they are thinking of buying something, it tells them through recommendations from fashion bloggers, what are their options. Finally, if they are ready to buy, there is a tool that helps them purchase the products. This tool directs them to a virtual or physical store. ModCloth This is an illustrative example that Kaushik used to show how the See, Think, Do framework can be used on any web page. ModCloth has a very well designed Seeing and Thinking strategy. You can see this if you visit any product page on the website. In all the pages there is a point of contact MAKE very clear: «ADD TO CART». But also, if you are in the See or Think stages, there are several identifiable elements. Conclusion If you are like most people, you may work and think of only one method. However, this can be a big problem, as you will tend to overcome every situation with your methodology, even if it doesn’t really fit, even though another method would be easier to deal with. That is why we recommend that you try to see the same situation from several perspectives, so that you can use the best strategy. On the other hand, without an understanding of what your audience is trying to do, your marketing strategies may be insufficient, too prescriptive, and too tactical. Plus, if you implement the wrong tactics, you also end up measuring the wrong things, as Kaushik points out: Without great content and an equally valuable marketing strategy at See-Think-Do-Care, the data is completely useless. Finally, in an age where search engines are smarter at identifying web pages that respond to your audience’s intent, you can’t afford not to consider intent-based models: See, Think, Do. Without it, your chances of online visibility are increasingly slim.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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