Programmatic buying and RTB are two closely related but not equivalent concepts . In the same way that all sparrows are birds but not all birds are sparrows, Real-Time Bidding is part of programmatic buying, but not all programmatic buying is Real-Time Bidding. Here we explain in detail what differentiates these two closely knit concepts.
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Index of contents
- Programmatic buying: a brief definition
- How are programmatic buying and RTB related?
Programmatic buying: a brief definition
Programmatic buying is the use of algorithm-based technology to buy media and advertising space online. Thanks to the different tools used in this area, it is possible to specify the profile of the audience to which we want to direct the ads through segmentation. This allows you to create higher quality leads , with a greater probability of making conversions.
If you want to go deeper to understand how this advertising buying model works, in our article What is programmatic buying? Everything you need to know you will find all the information.
How are programmatic buying and RTB related?
RTB is a programmatic buying method . It is part of the process, but it is not all inclusive. This buying model is based on real-time bids on display ad impressions for a given ad space. This happens in a few milliseconds and is possible thanks to Big Data , which allows you to select relevant spaces and audiences .
The RTB works by following this process:
- Cookies collect user data when entering a website.
- With this information, a visitor profile is created .
- Advertisers and companies interested in that profile receive an offer that they can bid on .
- Through DSPs , advertisers set purchase parameters for their campaigns, bid according to the data they have analyzed, and monitor campaign performance.
- The meeting between supply and demand occurs in the Ad Exchange.
- Sellers and buyers carry out the transaction in real time .
- After receiving offers, publishers will select the offer that suits them best.
- The ad is placed on the web page with the highest bid and the advertiser is informed of its publication.
Making use of Big Data, Real-Time Bidding is beneficial for all participants in the process . The media can sell the advertising space they have available at the best price, while advertisers find the best place to advertise, also at the best possible price.
By choosing where and when the ad is shown, advertisers ensure a receptive audience , with a high probability of conversion. In addition, they can personalize their message for different audiences, thereby achieving better user service . Users, in turn, receive advertising based on their interests, which contributes to a better online experience .
As we have seen, Real-Time Bidding does not encompass all aspects of programmatic buying. It is simply one of many systems with which such advertising transactions can be carried out. A part of the whole . But an important part, without a doubt.
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BTCs change trajectory upwards | Rising forecast for Bitcoin
Forecasts for Bitcoin (BTC) change after price action has changed trajectory. In this regard, there are a number of analysts who fear a downward trend throughout 2022 after the recent market imbalances. In this context, we are not sure that BTC/USD will be able to end the year above its initial price.
Can Bitcoins rise from the recent bottom?
The question is legitimate considering the recent downward trends in the market! In this context, it is feared that Bitcoin may consolidate in a smaller than expected size due to the upheavals of the global economy. That is why the forecasts on the prices of BTC have definitely changed with a collapse in demand due to the macro pressures that connected with the implosion of Terra LUNA have caused the overcoming of historical lows.
What will happen in the coming months has a lot to do with a key event where the BTC/USD pair could fall to $20,000 or less. This scenario would confirm the risk status of BTCs. It is also true that under this fund we can no longer descend. As a result, many are hoping for the twist that usually occurs after such a deep fall. To the extent that Nasdaq and Bitcoin rise, the fact that the market has already bottomed out could be an advantage.
In this context, the US exchange Coinbase has suggested a series of forecasts based on some indicators that in fact inform us about the nature of this imminent change. The idea of an actual upside is still far too elitist with many traders considering its push decidedly flat, yet correlated stock markets have posted gains that portend a different future. In this regard, a good slice of analysts spoke of a forecast of $ 200,000 for 2022 made shortly after the last all-time high of $ 69,000 last November.
On this wavelength it is clear that there is still a lot of confusion about what can be done to intervene. The argument is that basically it is not clear how much the bullish movement can be a reality right now with different schools of thought. According to MicroStrategy CEO Michael Saylor, it is to firmly reject any suggestion of a permanent price reduction.
At this point it is fair to remember that those who supported a permanent bearish wave have completely lost credibility. If the deniers of the rise were wrong, it is evident that something went wrong. As a result, Saylor says, “if it doesn’t go to zero, it’s going to go to a million, referring to the fact that if the negative outlook on this asset is not completed then the upside will be inevitable.
Concluding the uptrend that seems to be an immediate possibility would certainly shake up the market by offering investors an opportunity for redemption despite the detractors who continue to row against. What we need to understand is that there is nothing deeper than the abyss touched by BTC in recent sessions. Now you can only bounce upwards and recover the accumulated losses.
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The Sandbox price predictions 2022, 2023, 2024, 2025 where to buy
The year 2021 was as crazy for SAND as it was for the entire market. In January 2021, SAND recorded decent growth. But what are the price forecasts for 2022, 2023, 2024 and 2025?
Historically, human beings have always been interested in art and entertainment. Today, the entertainment industry is one of the most profitable at the monetary level. People like to listen to music, watch TV, watch works of art, attend concerts, theater performances, and play different games. As life becomes more digital, so does the way people enjoy themselves. Before the technological revolution, people had to go to the theater to see a show. Now they can simply open the computer and go to Netflix, select a movie and enjoy the show. Also, years ago, people had to go and listen to the musicians who performed live. While today they can listen to anything using their phones.
Blockchain technology continues to attract new institutional and retail investors. After the announcement of the name change of Facebook and the big investments related to the world of the metaverse, the gaming industry is preparing to take the next step and change the life of every player forever. In addition, the gaming industry is bringing the virtual world into the real world through the metaverse. At the time of writing, the metaverse is still small, but as the implementation grows, so does the metaverse.
Many companies such as Atari, Binance and Adidas have purchased packages in the Sandbox metaverse. In addition, TV shows such as The Walking Dead and The Smurfs have also purchased their own packages. As the icing on the cake, Snoop Dogg recently purchased dozens of lands to advertise his products and music. Some of the most promising metaverse projects are Decentraland with huge growth forecasts, Sandbox, Metahero and ECOMI. However, Sandbox is really the center of attention. The opening to the Alpha phase, which took place on November 29, 2021 and closed on December 20, has done nothing but turn the spotlight even more on this world. But what is Sandbox? Is it really convenient to invest money and buy this crypto for the future? What could be the price in 2022 and the next 5 years (2023, 2024, 2025, 2026)?
The Sandbox ($SAND) Crypto what is it?
The founders of this project are Arthur Madrid and Sebastien Borget. Although the official founder is Pixowl, Arthur and Sebastien were CEO and COO of Pixowl at the time of sandbox’s launch. Sandbox is a virtual world built on the Ethereum blockchain. In it, people can build, create and exchange in-game digital assets. Their main goal is to connect the real world to the virtual world, the world of games to be more precise.
$SAND is the token that powers the Sandbox project. At the time of writing, there are about 913 million SAND tokens in circulation. This token has a maximum supply of 3 billion tokens, which makes it a token with a limited supply.
The original Sandbox game was launched in 2012. However, the creation of the blockchain version of Sandbox, the Metaverse Sandbox, began in 2018. The Alpha version was released on November 29, 2021. This was one of the main causes of Sandbox’s price increase. What makes Sandbox special is its planned decentralization level. The leadership of the Sandbox project could be entrusted to a decentralized autonomous organization (DAO). This means that there may be no central authority and the power of government is returned to the users. Many people call the Sandbox metaverse the decentralized and updated version of Minecraft.
The price of The Sandbox over time
According to CoinMarketCap, Sandbox entered the market on September 15, 2020. Initially, SAND was trading at $0.051. However, only after two weeks, SAND reached a price of $ 0.073. After setting an all-time high, the price of Sandbox returned to its initial price. Its price rebounded between $0.038-$0.051 throughout the rest of 2020. That said, SAND left the year 2021 with an exchange value of $0.035.
The year 2021 was as crazy for SAND as it was for the entire market. In January 2021, SAND recorded decent growth. By the end of January, its price had doubled and 1 SAND was trading at $0.082. The upward trend has been going on for months and on March 28, SAND set a new all-time high of $0.83.
In the summer of 2021, SAND lost more than half of its value. By June 21, SAND had fallen to $0.17. However, this token did not need much time to recover. On September 1, SAND returned to the track and finally crossed the $1.00 milestone. The token met a resistance level around the price of $1.00, causing the price to fall. On October 29, 2021, SAND finally broke the resistance. On November 3, 2021, SAND reached a new all-time high of $3.21. Just 3 weeks later, SAND set another all-time record reaching a price of $8.51.
The SandBox Sand price predictions 2022 – 2023
Sandbox has received all the attention lately due to its big bullish movement and the release of the game in alpha version. Most of the predictions about this token are bullish, but only a few provide a reason to believe that the future of this token is really bullish.
On December 4, 2021, retrace, on the day of the Bitcoin crash, going to rebound to the price of $ 4.1048. After a strong bullish impulse started in mid-June, which saw the price soar to 5467%, discharge are 51%. According to Gov Capital, SAND could grow even more during the year 2022. Their forecast shows that SAND will be trading at a price between $1.36 and $0.50 by the end of May 2022. Once the bear market is over, many investors will also be optimistic for the year 2022, giving SAND a possible annual high of $4.61. Moving forward, SAND could continue its growth and surpass the $8.00 milestone during the year 2023. By the end of 2024, 1 SAND could be worth up to $37.49. In the long run, SAND could reach a trading value of $73.42 in exactly five years’ time..
The best exchanges to buy The Sandbox and your Sand token are Crypto.com (get $25 free with the code rvyc2zzuaa), , Binance and Kucoin. These 4 exchanges have both a smartphone application and a professional exchange that can be used from a PC. Coinbase and FTX have also joined the list in recent months.
Sandbox (SAND) Price Prediction 2024
The year 2024 could be golden for the cryptocurrency market.
Sandbox is expected to enter the year 2024 with a price of about $ 33. However, the price of SAND could explode in the fourth quarter of 2024, causing it to exceed the $50 milestone.
By the end of the year 2024, SAND could be trading at $47.50.
Sandbox Price Prediction (SAND) 2025
Similar to 2021, the year 2025 could be the year when SAND will experience the consequences of Bitcoin’s halving event. This means that the market around SAND could continue to be bullish.
As a result, the price of SAND could double during the year 2025. By mid-2025, SAND could reach an exchange value of between $64.00 and $70.00.
After this peak, its price could return to $55.30 and then skyrocket once again. On December 31, SAND could reach a price of $80.
The sandbox (SAND) price prediction 2026
Talking today about what could be the cryptocurrency market in 5 years is not very easy. However, we can imagine that in 2026, the market could be less volatile, which would mean much narrower price movements.
After that growth, SAND could drop to $75 and build a support zone there. SAND can start a slow uptrend.
Due to its offering, SAND may experience a slow rather than rapid increase. However, this would be a good thing for SAND as it would reduce the likelihood of a dump. After exactly five years, SAND could reach an exchange value.
Will Sandbox (SAND) reach $100?
The answer could most likely be yes. Sandbox has earned invectors over x100 since it was first launched. However, this cryptocurrency still has a lot of room to grow.
Unlike traditional online games, The Sandbox is a whole ecosystem. This allows it to perform several functions at once.
In addition, Sandbox uses a Play-to-Earn model that allows players to earn actual money paid in cryptocurrency. People can even implement their DApps in the metaverse. This will serve as an incentive for people to start playing and investing in the game.
Pet Alliance (PAL) Token Guide What is it, how to buy and price?
What is Pet Alliance (PAL) | What is the PAL token?
In this article, we will discuss information about the Pet Alliance project and the PAL token. What is Pet Alliance (PAL) | What is the PAL token?
Throughout history, people have been attracted to entertainment through games. Every day, millions of people around the world play video games, participate in tournaments, spend time in arcades, and join LAN parties. With the pandemic now ravaging the world and travel restrictions imposed in most parts of the world, online gaming is more popular than ever.
The online gaming market is growing rapidly every year. In 2020, the revenue of the online gaming industry in the global market was approximately USD 21.1 billion, and by 2025, analyses forecast that it will be USD 31.3 billion (Statista). The annual growth of the market for the coming years is expected to grow more than 20% each year.
However, there has always been a serious trust issue in the online gambling industry. It’s not just about players’ trust in each other, but also about the trust they have in gaming companies. The issue of trust is very important in the online gambling industry. Players cannot verify the integrity of a game and cannot be sure of the honesty of the organizers.
With the development of blockchain technology, the world of online gaming may undergo strong changes. Blockchain allows to transfer winnings, generate random numbers, isolate draws from any manipulation, therefore, it brings total transparency and reliability to the game process. Online gaming is perhaps one of the few areas in which all the advantages of blockchain solutions can be revealed: decentralization, transparency, low transaction costs, and high data quality.
The idea of combining blockchain and online gaming lies at the heart of our platform. PET ALLIANCE solves the trust issues mentioned above through its innovative use of blockchain technology and smart contracts. We developed the infrastructure on the basis of Binance Smart Chain (BSC) and Avalanche. The project is projected to launch a fully operational platform in 2022. Role-playing games, MMORPGs, lotteries and prizes will be available in the PET ALLIANCE world. All games are completely transparent and based on proven RNG algorithms.
PET ALLIANCE offers a number of benefits to players
PLAY GAMES TO WIN MONEY WITH EASE: The easy but exciting and lucrative game allows players to have fun and earn money at the same time.
ABSOLUTE INTEGRITY OF THE GAME MECHANISM: It is guaranteed by the use of a fully open blockchain technology. One can check the results of the game at any time in the open blockchain registry. This information cannot be manipulated.
FAIR OPPORTUNITIES FOR EACH PLAYER: The games are based on totally random combinations received from blockchain. They are insured and cannot be manipulated. Profits depend solely on fortune and mathematical probability.
FAIR DISTRIBUTION OF PROFITS: Profits are not distributed by humans. Blockchain automatically sends the winner immediately once it has determined the winner, strictly according to the rules of the game.
FULLY INTEGRATED PLATFORM: We have developed a platform architecture that allows us to quickly implement any game on smart contracts, add a payment system, third-party service, etc.
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There are also other benefits like advanced privacy, SSL security, instant withdrawals, etc.
We continually update our collection of games, and every game is based on open and secure sources. One of the advantages of our platform is its flexibility and mobility, as it allows us to quickly scale our game: in 2022 we plan to launch the official full version of PET ALLIANCE on BSC and Avalance, as well as launch many more items and versions that can be purchased. . We understand the importance of ensuring full transparency, so that any player can be aware of the reliability and honesty of our algorithms. Therefore, we place the code of all smart contracts online.
Advantages for token buyers
VARIOUS WAYS TO GROW YOUR ASSETS: The complete and sustainable gaming economy ensures healthy price movement. Users can also bet PAL to receive rewards and government voting rights.
ABSOLUTE TRANSPARENCY: Absolute transparency and independence are the foundations of our solution and blockchain technology. The results of each game are verifiable in the open blockchain registry and cannot be manipulated.
FAIR OPPORTUNITIES FOR EACH PLAYER: The game is based on totally random combinations received from blockchain. These are safe and cannot be manipulated. Your winnings from lottery games depend solely on fortune and mathematical probability.
FAIR DISTRIBUTION OF PROFITS: Profits are distributed by the blockchain network, not by the operator of the game, strictly according to the rules of the game.
PET ALLIANCE has a well-designed economy with multiple anti-inflation mechanisms for both token and NFT to maintain a balanced, healthy and sustainable ecosystem for all players.
PET ALLIANCE is the only blockchain-based online gaming project that first developed a functional product, collected feedback from the professional community, improved the product, and prepared a marketing strategy to attract players.
Unique content is one of the key factors for the success of online games, as most of them look the same and only differ in color. We’ve worked hard to develop our own unique architecture, content, and design, and make it adaptable to most mobile devices. We do not use White Label solutions from others, but create our own solid solution development department;
Our platform is fully integrated: we have developed a unique architecture that allows us to quickly deploy any game based on smart contracts, add a payment system, integrate third-party services, and provide white label online gaming solutions to other market participants;
PET ALLIANCE is the project that eliminates the weakness of the banal game of blockchain games and goes beyond the players of the crypto industry and is aimed at a large audience of players of classic online games and NFT games;
We have a strong development department that has years of experience in blockchain. games and marketing;
PAL: main token
The PAL token is the main component in the architecture and economics of PET ALLIANCE. The PAL token is used to exchange characters, items, and skills in the PET Mall; join tournaments; and receive as rewards in tournaments and special events. Investors can also trade PAL on exchanges. PAL will be available in BSC and Avalanche.
PAL is also the ecosystem governance token. PAL holders will have the right to vote on important matters related to the PET ALLIANCE ecosystem.
- Token Name: PAL
- Maximum supply: 1,000,000
- Contract Address: TBA
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- The public sale will be at Unicrypt.
- Time: Q2 – 2022
- Price: 1 PAL = $0.03
100% of the fund raised will be added to the liquidity pool
- Quote Price: TBA
- We will gradually add liquidity for PAL.
BONE – Secondary file
BONE is the secondary token of the game, but it has very important functions in the ecosystem. Rewards for mini-games, daily missions, and full objectives are awarded in BONE. Players also need BONE to level up their characters, as well as to upgrade items and abilities. In addition, you can only use BONE to perform the final powerful attack to defeat all the enemies in the field. We will add liquidity for BONE so that players can exchange them on exchanges.
- Symbolic name: BONE
- Contract Address: TBA
- Start of the project: definition of objectives, development of the concept, team training
- Creation of technical infrastructure: servers, BSC node, environment development.
- Developing platform server-side logic
- Design development
- Technical implementation of interface design: adaptive design, client-side logic development
- Development of blockchain-based random number generator (RNG) and smart contract
- Legal notice on the operation of NFT games
- Development of games based on smart contracts and their integration into a platform
- Integration of utility token into a platform
- Implementation of the BSC-based player balance system integrated into one platform
- Internal smart contract testing and platform testing
- Networking and alliance building
- Token sales
- TGE and launch of the project
- Website settings based on community feedback
- PET ALLIANCE is the fully integrated gaming platform at BSC
- Open beta test at BSC
- Platform audit (smart contract audit, vulnerability scanning, security audit)
- Mobile app in Google Play testing
- Launch of the NFT shopping center
- The list of PAL tokens on exchanges
- The first official release of the working version with web version in BSC
- Avalanche Expansion
- Monthly tournament launch
- Special release even
- Launch of new characters, items, and abilities
- Start of the attraction of classic online players to the Platform
- Launch of affiliate marketing
- Consolidation of multichannel marketing
- Increasing the customer base
- Official launch of the game on Avalanche (web version)
- Launch of the mobile version on Google Play
- Players begin to be able to build houses and raise animals as pets.
- Improve cross-chain NFT interoperability
- Launch of affiliate marketing
- Consolidation of multichannel marketing
- Hackathon (Vulnerability Testing of Complex Platforms)
- Increasing the customer base
- Strengthening the vertical of online gambling
- Launch of the AR and VR metaverse
- Release more updates to improve the overall gaming experience
- Completing the multilingual user interface (4 languages first: English, Chinese, Korean, Japanese)
How to buy Pet Alliance (PAL) Token ?
Below we are going to provide you with a simple tutorial so that you can buy Pet Alliance (PAL) Token in a simple way.
- Well then I leave you a tutorial on how to buy it, you can buy it through Pancakeswap or poocoin.app, we will do it from pancakeswap and in case you do not know, we need to have a wallet or trustwallet or metamask, in this case I use metamask.
- Here I leave you a tutorial on how to create a portfolio in metamask:
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- Once we have our metamask portfolio created, what we have to do is copy our address as indicated with the arrow and put it with the Binance Smart Chain network.
- To put it with the Binance SmartChain network we have to do the following:
- Where it says “MAIN NETWORK ETHERUM” you give it and then add “custom network” and put the following:
Network name: Smart Chain
New RPC URL: https://bsc-dataseed. binance.org/
Block Explorer URL: https://bscscan.com
- Then you have to copy the address of Metamask and have it on that network.
FIRST STEP TO BUY Pet Alliance (PAL) Token
- To buy Pet Alliance (PAL) Token we will need BNB, which is binance’s currency, as this token works by its network. so the first thing will be to register here to enter binance and be able to buy BNB.
Then we have to go buy crypto and we have to select BNB to buy it, I in this case do it with Euros and with debit or credit card.
- Once the bnbs are purchased, we go to our Binance wallet and give spot and go down to see BNB and give it “Withdraw” or “Withdraw”.
- Then on the next page that is going to come out, we have to paste our metamask address and put the BSC network and we would already have the BNBs in our metamask portfolio.
SECOND STEP TO BUY Pet Alliance (PAL) Token
- The first thing will be to go to pancake swap: Pancake
- When we reach pancake swap we have to connect our metamask wallet with the binance smart chain network and then put the Pet Alliance token (PAL) Token at the bottom, although it should leave you automatically, if not paste the following contract in the Token part: 0xd85974cb7f70c890b926cea6adaa31bde0829cb6
In the following image I show you:
- Once the token is added, we simply have to put the amount of bnb that we want to exchange for Pet Alliance (PAL) Token and ready, it would be bought and in our metamask wallet.
PRICE Pet Alliance (PAL) Token LIVE.
The price of the token can be seen in the following link: Price