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Programmatic advertising: what is it and what advantages does it offer

While browsing the Internet, ads frequently pop up for products or services that you might really be interested in. Have you ever wondered why? We are not talking about vigilantes or fantasy. We present you what Programmatic Advertising is and its advantages. 

It may interest you: Postgraduate Program in Advertising

Index of contents

  • What is programmatic advertising?
  • Advantages of programmatic advertising
      • Segmentation by users and personalized messages
      • Automation and agility in purchasing processes
      • Scope
      • Measure results and optimization
  • How to develop an effective program strategy
      • #1. Identify well the objective of the campaign
      • #2. Select channels 
      • #3. Segment the public
      • #4. Measure campaign performance
      • #5. Constant optimization
  • Postgraduate Program in Programmatic Advertising & Native Advertising

What is programmatic advertising?

With the evolution of technologies, spaces have been created to develop new forms of advertisements. Programmatic advertising is a type of online advertising that refers to an automated purchase of audience spaces on the Internet. Connect a brand with the user through an ad related to him at the right time and place.

Using Big Data, it carries out audience segmentation and directs its advertising to the right audience. The programmatic advertising system is based on algorithms , which create relationships in the free spaces in different online media with the data of the advertisers regarding the target they seek. 


Programmatic advertising seeks to establish a native advertising strategy, carry out good advertising planning in social ads or create experts in the Google Ads display network.

Advantages of programmatic advertising

Considering more traditional online advertising models, programmatic advertising offers a number of advantages. Among them we can highlight:

Segmentation by users and personalized messages

With Big Data we can know users in a much broader way in terms of characteristics, uses or type of online purchase. This data helps us to carry out a greater segmentation of users that allow us to better reach our target audience.

In addition, segmentation allows us to better communicate with our target audience , and increases the precision in creating a campaign.

Geolocation is one of the most used criteria, since it presents the possibility of offering the ideal product or service at the time you are looking for it, in a personalized way . Various messages can be designed based on the profile of the audience. 


Automation and agility in purchasing processes

Programmatic advertising is carried out in an automated way. In this way, programmatic buying is directed through the combination of three platforms, which together offer the complete service: Ad Exchange, DSP’s and SSP’s. 


Thanks to online platforms we can reach a user who is anywhere in the world. This is the reason for the breadth of supply and demand in programmatic advertising in a globalized market . The variety of media in which the different services can be offered increases the offer of this type of advertising. The scope is greater. 

Measure results and optimization

Data abounds in programmatic campaigns, and for advertisers it’s a great value. Measuring this data offers the possibility to see what is working and what is not and to be able to readjust actions. 

We are talking about campaigns that can be modified in real time , so the time in which you can react is immediate. This offers great control over advertising and the possibility of constant optimization. 

How to develop an effective program strategy

By reaching an interested audience, RTB and programmatic buying have come to the fore among advertisers’ investment goals . But how do you reach a target audience effectively? 


#1. Identify well the objective of the campaign

As in any advertising strategy, the first thing we must do is define who we want to target with our product or service. We must establish our Buyer Persona in order to meet the needs. 

To do this, the first step to be taken is to share points of view with the advertiser, identify a point to be reached and square the figure of the client with the programmatic strategy. It is a key phase that will determine the performance of the advertising campaign. 

You may also be interested in: Discover what a Programmatic Trader does from the hand of an insider

#2. Select channels 

We have to find a way to optimize our performance. Carrying out a study on which channels are best suited to our campaign is a mandatory task to see how much to invest in each of them. 

Factors such as price, click-through rate , number of impressions or branding actions are points that can help define the routes that best suit the strategy. The tools used to achieve any action within the strategy offer a world of possibilities, which is evolving at a very high rate, so constant updating in this area is important. 


Programmatic advertising is based on agile optimizations , so it would be interesting to study the possibility of being able to measure results in real time through the ways that are decided. 

#3. Segment the public

It is necessary to rely on good data segmentation . For example, if the purpose of attracting the public is to buy tickets for the last concert of an international artist, the first thing would be to locate a general group of followers of that style of music. That group would develop into followers who have shown some interest in buying tickets, and then divide it based on location. 

It must be borne in mind that the objective is not to invest in users, but to turn their attention into a customer

#4. Measure campaign performance

You have to establish the different events in which you want to invest within the campaign. First you have to have a control of the timing and budget of it. To carry out the configuration of the campaign, the types of user must be clearly differentiated. The one who visits your website is not the same as the one who leaves their data, for example. Therefore, they should not be treated the same. 

It is important to invest in attribution in order to reach conclusions later and thus make some decisions easier. Not everything stays online. It is interesting to know how programmatic advertising can affect actual performance


#5. Constant optimization

Which aspects are being successful and which are not? It is a constant evolution that also allows you to learn from mistakes and correct them almost immediately. 

Strategy and performance will help maintain a good investment and ROI. 

Postgraduate Program in Programmatic Advertising & Native Advertising

If you want to specialize in buying traffic online, do not forget to take a look at our new Postgraduate Program in Programmatic Advertising and Native Advertising. You will learn to be able to work with the main cold traffic capture channels to exponentially increase the leads of your business. 

Discover the infinity of possibilities that Programmatic Advertising offers from the best experts. If you are looking to establish a native advertising strategy, carry out good advertising planning in Social Ads or create experts in the Google Ads display network, do not miss your place. If you think someone you know might be interested, don’t hesitate to share it! 

Postgraduate Program in Programmatic Advertising and Native Advertising

Join the digital change
Get trained in Programmatic Advertising and take advantage of its advantages!


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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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