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Outsource Your Agency Content: Scale and Retain Your Clients

Outsourcing Content is one of the most common decisions of Digital Marketing Agencies today, taking into account that the objective is to scale and retain the number of clients. Most agencies today understand the importance of Content Marketing in any strategy and have teams of copywriters who help them create content for their clients. But it’s no secret that producing digital content is extremely time and resource intensive. Especially if you want to do a good job on the quality of the pieces? For a content strategy to work, it is essential to add value, and this requires time for research, writing, editing and publishing. Not counting all the subsequent efforts that have to do with the distribution and promotion of the content. Increasingly, Digital Marketing Agencies are seeking to outsource content creation to address more strategic issues for their clients. And is that Content Marketing increasingly requires much more dedication and expertise. What makes many agencies consider delegating the effort to a company specialized in this area. Because it will be useless to have amazing content on the blog of a particular brand that your agency runs if no one will see it, much less share it. And for this there are other more strategic endeavors to work on. Probably when wondering if this work can be carried out internally, perhaps the answer is yes, but the truth is that when a cap in production capacity has been reached, it is best to leave the content of your brands in the hands of experts instead of hire more permanent staff. Leaving certain marketing activities in the hands of third parties has the main advantage of being able to focus on other areas that have a greater impact on the results of your clients. This practice of outsourcing content has been on the rise and is actually on the rise in many companies that understand the relevance of offering valuable content to get closer to their users and take them through the conversion funnel to sale. For Marketing Agencies the need has also arisen and in this article we synthesize the reasons and advantages of why it should be done.

Why Outsource Your Agency Content?

Many agencies decide to stop dealing internally with certain areas to focus on activities more oriented to the business development strategy and thus achieve better productivity and opportunities. The idea is to outsource this type of task allows agencies to benefit greatly by having enough time to occupy themselves with other essential tasks for their growth. When we talk about Marketing Agencies, one of the most common areas to outsource is Content Production, tasks that are delegated to specialized Content Marketing agencies, experts on the subject. Generally, when content creation is outsourced, we talk about not worrying more about planning (related to keywords), writing, editing and publication. However, each negotiation is different and this can vary. But before we move on to what this type of outsourcing entails, let’s look at the main reasons why many agencies have decided to outsource content.

Ensure authentic content

If you do not have a team that is 100% focused on the production of Content, it happens that quality may be compromised. Many times the marketing teams of an agency assume the creation of content among many other responsibilities, which makes them take time away from it. By outsourcing content, you are leaving it in the hands of experts who are dedicated to ensuring its originality, which combined with a correct SEO optimization will allow the pieces to be positioned in search engines.

Optimize budget distribution

Much is said about all that can be saved by outsourcing content. Especially since  Plus, you avoid having to hire full-time workers that involve training and job benefits that cost agencies money. you pay for parts delivered and that gives you some control and flexibility in your agency’s budget. As mentioned in the introductionperhaps your agency has many accounts that Content Marketing has been tickling, so you must comply with all of them. But if you cannot cope with that amount, it is best to delegate this activity to another specialized agency instead of hiring more writers and other experts. This will give you the opportunity to assign more strategic responsibilities to your internal team and not occupy their time on those tasks.

Improve ROI of Content Marketing

Taking into consideration that by outsourcing the content, its quality will be guaranteed and that your agency’s marketing team will have more time to dedicate to the distribution and campaign strategy to achieve conversion in your clients’ accounts , the investment will be more likely to be reinstated. And it is not only enough to make good content, there are a whole series of efforts behind that need to be executed to know how to promote those pieces and achieve the much-desired conversion of leads or opportunities, the insignificant KPI of any Digital Marketing strategy. Once this is achieved, your agency can have scalability, that is, significant growth because by having more success stories and less to do in terms of Content Marketing, you can take on a greater number of clients. The more clients, the better for your agency, but it will be much more viable if you already have another content agency hired that saves you money and efforts to achieve a good job with your clients.

Main advantages

In addition to the previously mentioned reasons, there are several other advantages that should be considered for this decision making. Here we share some:

Work team already established

Every time a client is won, there is a need to hire more equipment or distribute tasks with the existing one. When it comes to outsourcing content, it is done with the idea that your agency can have a team as a whole that is capable of responding in this regard quickly.   On many occasions, by not having a specialized company that already has a solid team in place, the agency’s response capacity takes time and can destabilize the team in order to resolve. With an outsourced and qualified team, no time is wasted and the service is delivered faster.

Growth in the Client Portfolio

Once you get your agency to delegate the task of creating content to third parties, you will get more clients for your portfolio. With more time, you will be able to attend to areas such as planning, strategy or sales of your own agency and thus serve more brands that want your services. Likewise, the positive impact in terms of results that the correct practice of Content Marketing will bring, will make your clients want to continue the services that your agency offers them.

More efficient delivery

The best content agencies do high-quality work in a relatively short time, depending on the scope of the project. And they are specialized and dedicated to this issue. For example, short content pieces like blog posts and articles typically take a week or less, saving you time and keeping up with your customers’ content calendar. Similarly, hiring a company to outsource content also saves you time by allowing you to complete multiple projects at the same time. While the agency you outsource launches weekly blog posts, for example, you can spend the time you would have spent blogging on strategic areas or other issues for your agency.

Take advantage of the specialty of others

Content outsourcing allows you to use the knowledge and skills of others that you may not have within your company. Using the experience of others can take many forms, such as writing skills or knowledge of a particular medium or topic. For example, if you are in charge of a brand’s blog but you don’t know enough about the industry to which it belongs, the best thing is that you opt for outsourcing. It’s the best way for your clients’ blog posts to be well-written, well-optimized for search engines, effective at generating engagement, and deep enough to satisfy the audience.

Better results for your clients

The creation of content by third parties helps you get more traffic, more engaged readers (engagement) and more potential customers. As we mentioned previously, companies specializing in high-quality content employ writers who know how to:
  • Write pieces for Buyer Personas in all their stages of the funnel.
  • Optimize your content to get more traffic from search engines and write attractively.
  • Use CTA to convert visits into customers.
If your agency cannot cope with people who can do all these tasks, outsourcing content can be a great advantage for the sake of the money invested.

Give best practices

When you outsource the content of your agency you can maintain a high level of quality in long projects and in all types of content. When you outsource to a blogging service or other unique content creators, the writers working on your projects are professionals who know how to maintain the standardization that is crucial for successful branding, reputation, and content marketing. Various quality controls, reviews, suggestions, and strict adherence to your agency’s brand style manual mean that your outsourced content will be more than well written. It will be effective and perfectly adapted to your clients.

Win with a strategy

If you already have a Content Marketing strategy for each of your agency’s clients, you could well support yourself with an agency specialized in this, and if you don’t have one, create one from scratch and with the best tools. Remember that these professionals are aware of the following:
  • What types of content are the most effective for different brand goals?
  • What tools to use to create and promote the content of your clients?
  • How to evaluate and analyze content and results?
  • What to change to keep getting results?

Promote your content with greater reach

Creating content worth sharing with clear calls to action will make it easier for your clients’ content to be more prone to going viral. Having already the piecesyour agency will be able to dedicate itself to the distribution and promotion of the pieces, see by Social Networks, Email Marketing, Paid Ads, but only if the pieces are good the effort will be worth it. For this reason, the content of your brands will have a greater reach and a better number of qualified people.

What are the results of outsourcing content?

The best thing Genwords can do as a Content Marketing partner agency is to show its own results, so, properly, we tell you what you can achieve by outsourcing content:
  1. Reduction of the cost per business opportunity by up to 65%: Your clients’ pages will have an increasing number of leads or potential clients, continuously coming from free sources like Google.
  2. Reduction of time to close new deals: By reading the content of your brands, visitors will have much more confidence in the company, as it will position itself as a reference on the subject in the market; likewise, you will be able to win more clients with these success stories.
  3. Escalation with ease: Outsourcing your agency’s content production will allow you to control the volume of work that goes into content and will let you take care of other business-related issues.
On the other hand, among one of Genwords’ clients, these specific results were obtained by serving them as third parties:
  • Increase from 131 to 25,000 visits per month in 8 months.
  • More than 100 new quality customers.
  • Multiply by 20 the turnover.
Among other positive results that content outsourcing brings are:
  • Gain a trusted partner: you can create a solid relationship with the outsourcing agency by providing them with information about the needs of your company and the industry. This will allow your writers to produce relevant and engaging content for your clients’ target audience. Therefore, the agency can become a trusted partner that can improve your content marketing strategy. Your company can benefit from their expertise and you can trust them to get the job done right and on time. Therefore, you can build a valuable business relationship that will be reflected in the results and in the growth of your agency itself.
  • Constant monitoring of results: perhaps in your company you do not have time to see results around the content generated for your clients, but when hiring a company that helps you in this task, you will have metrics at hand that will support you in evaluating performance and present it to your brands.


Final tips and recommendations

Definitely, saving time and money are great advantages for any type of agency, and those are just two of the main advantages of outsourcing content from your agency, in addition to its sustained growth. And although outsourcing content is a wise decision, there are some tips that you should take into account before going down that path:
  • Choose wisely: don’t go for the first agency that offers you these types of services. Evaluate their success stories, the presentation of their website, examples or models of what they have done for their clients, etc. Remember that you are placing the online reputation of your agency’s brands in their hands and this is not something to be taken lightly.
  • Provide Clear Instructions – While many business owners are freaks of face-to-face communication, giving instructions to remote workers is perfectly appropriate via email. In fact, having a written record of all discussions to refer to generally helps to avoid ambiguity.
That said, you should be very clear in the instructions you give the agency in terms of tone of voice, style, format, and layout. It is useful if you have a brand document or a style manual on the accounts that your agency maintains to give to these agencies.
  • Judge by the results: just because a lot of things are out of your style manuals doesn’t mean it won’t work. Once you see positive results, you can continue to trust this agency to outsource content.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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