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Newsletter: 6 Reasons to Include It in a Marketing Strategy

A newsletter- based campaign is one of the most classic techniques in online marketing. Since its inception, it has registered good results for companies and it is no secret that it is a perfect mechanism to provide personalized information. The culture of checking the mail daily, several times a day, is an almost innate habit. In fact, a study conducted by Adobe last year revealed that the average user can spend 7.4 hours a week reviewing their email . Of those 7.4 hours a week, 3 are to check personal emails and the rest to check emails related to their work. Either way, companies have every chance of winning over their potential customers if they know how to do the Newsletter properly. Adobe was based on the responses of 1000 people. Some stated that less than 25% of emails tend to have something of interest. A problem that the Newsletter usually has, but that can be solved by applying good techniques. Despite the problems that can occur in the communication path between brand and user, sending a Newsletter to users frequently can mean many benefits for the companies that use it and I will talk about this today: reasons to include it in a marketing strategy. marketing. What is a Newsletter? It is a newsletter, which is usually sent to a list of subscribers to offer various types of information . A Newsletter can be sent according to a previously established periodicity, such as: weekly, monthly, inter-daily or daily. How to increase my sales with Content Marketing According to Mailify, one of the most used platforms to send emails in bulk , defines newsletter as: “A kind of ‘digital letter’ that the sender sends by email to people who gave their consent to receive messages by email. Newsletters can be informative, advertising or commercial. ” In this sense, to schedule the sending of newsletters , it is not necessary to pre-establish a strategy. In fact, we could speak of a Newsletter when it comes to sending specific information, which does not necessarily have to do with sales or promotion of new content. . Unlike email marketing , this does not require a format or a plan for its execution , of course it hides a clear intention; direct communication with the user, but it is not mandatory to set objectives. To simplify the matter, the Newsletter can be part of an email marketing strategy . In the same way, it is necessary to establish the difference between a Newsletter and mailing, since the latter  aims to advertise. The content is made to promote products or services. Reasons to include it in your marketing plan The use of the mail is one of the preferred means for users to find out about brands, as reflected by Adobe in its study. So, based on this, it is necessary to expose some of the reasons that should drive you to use it: 1. Launch of new products and services What better way to sell a product than to offer it to users who have shown interest in your brand? When a user gives you his email, he is giving you the power to approach him as you wish. If that person agreed to give you something so personal, chances are they will be able to buy you something soon. The question is to that know how to offer your products. The challenge lies in the way you present the information to him. 2. Promotion of special offers or discounts Users must be attracted with actions that generate a positive reaction and we all like to get discounts. In fact, the user can spend several hours finding and comparing prices . But, by sending a Newsletter to indicate offers and discounts, you would be saving the consumer a lot of search time. So both would win, t u a new customer and é l saving time and money. In addition, the promote your discounts via email, he is to s giving the scoop. This exclusivity action can be a reason to develop loyalty with the brand. 3. Possibility of winning clients by referral Readers like to share content if they find it has interesting elements. If the content of your Newsletter is good, you have the opportunity to get more clients as soon as the information is sent to other contacts. There are newsletter delivery systems that allow the user to add a link so that the user can spread the content to other contacts. 4. Build confidence in the reader When the user gives you their email, in principle they are a potential customer, when you send valuable content, showing your values ​​as a brand, you shorten the way to build trust in that reader until you become a customer . In other words, the content used in the Newsletter is a bridge to attract users and retain them with the brand, at the same time that you are positioning yourself as a specialist in the industry. 5. Personalized assistance In the task of achieving the user’s preference , it is not only necessary to create valuable content, a Newsletter can also serve to offer assistance on the correct use of a product or how a certain service previously acquired on the web should be used. In short, there are thousands of opportunities to connect with users through Newsletters , you only have to find a way to remind him that is to s to help and assist them in whatever they need. Using newsletters is an effective and inexpensive way to stay in close contact with the customer and attract new growth opportunities for the business. There are 3.2 million emails created and, despite there being so many, there are more chances of converting users into customers than on social networks. The reason is simple, the mail is more personalized. 6. Increase in visits to your website It is an obvious matter that the Newsletter can collaborate with the increase of the visits of a website. This, in turn, helps improve SEO appearance . The more visits, the better domain authority and therefore Better SEO . The reasons are not limited to just purely increasing sales. It also helps build a better relationship with Google. Examples of Newsletter in Spanish So that you can understand what the Newsletter is about , I showed you good examples in Spanish. Let’s see: Newsletter Newsletter Top Discounts in Barcelona A website that works in a similar way to hotel search engines like Trivago. Only instead of looking for accommodation, it is a restaurant search engine. You clearly want to promote discounts and offers taking advantage of a special date such as Father’s Day. It presents information for the important user such as the price of each restaurant and the dish with the discount. The idea of ​​sending a Newsletter about the celebration of a special date is a great idea. Flipboard Flipboard newsletter Flipboard newsletter Flipboard newsletter Flipboard newsletter Flipboard made changes to its design beginning in 2017 and decided to send a Newsletter to guide its users in the use and management of the new design. It has a lot to do with one of the uses that I mentioned earlier. Companies or brands send this type of mail to notify about changes in their products or services. In this case, Flipboard sends out a Newsletter to inform its readers about the changes in its design and the news that the service presents, in addition to motivating them to take a look with their own eyes. Semrush Semrush newsletter Semrush newsletter Semrush newsletter Semrush sends an email advising its customers that it has created a new service , to warn website owners whether their pages are secure or not. This also helps improve SEO. It has a series of extensions that serve to assist webmasters and Digital Marketing specialists to carry out their tasks successfully. Another example from Semrush Semrush newsletter Semrush newsletter Semrush newsletter Semrush newsletter Another practical example of using the Newsletter to get closer to the customer is by offering content of interest. Semrush addresses a type of audience that specializes in digital marketing . Your prospective clients are managers and website owners. Based on this data, the application sends valuable content to your prospects in order to generate a long-term relationship. At this point it is worth remembering the importance of establishing the characteristics that define the target audience of the Newsletter , since this will depend on whether the content is read. The same should be done when services are offered. You have to learn to classify the public, since a company by the type of activity that it develops can address different audiences. I give you an example so that you understand better: Freelancer Semrush newsletter Semrush newsletter Semrush newsletter Freelancer is a web portal where freelancer can find projects and apply by sending proposals and budget: It also provides a service to companies that are looking for independent professionals to develop their projects. So far so good. The problem is that Freelancer has not made a filter of its Newsletter and the information that is aimed at entrepreneurs and owners of SMEs, companies or businesses, is the same information that the professional looking for a job receives. That is why the information sent from the Newsletter must be segmented, otherwise the material will be lost in the recipient’s inbox and the company’s effort will have gone to waste. How to make a newsletter in 5 steps (And what do I send you? Tips for sending newsletters correctly There are general parameters that will help you in the process of sending the Newsletter without fail , as well as the example of Freelancer. For that I recommend: Separate mailing lists If you have a company that addresses various types of public, the first step to be specified is the classification of the contacts so that each one receives the information corresponding to their needs or your objectives. For example: you can  divide your list by customer groups: leads or new subscribers . This in turn can segment you according to the behavior of the majority, to send relevant content. Another example: Imagine that 50% of your new subscribers landed on one of your pages because of the content sent by social networks, the other 50% arrived through a Google search because they wanted to buy a product from your store or business. So, the Newsletter must be divided. A group that came by social networks , env í signal more content and the group landed to your web by searching Google, ofr é celes more products (like your purchase). In this way you will be sent personalized newsletters and this will guarantee the loyalty of the prospect . Take care of the content you send You are one email away from making a difference to connect with that potential customer. You have to always offer the best or you will run the risk that the content or information is lost. Before sending your Newsletter, filter the content to choose only the best ones. Ż C or mo know what the best content? With web analytics tools you can find out which content has registered the most visits. You can also be guided by the reactions it has provoked on Social Networks. If it is new content and there is no way to measure it, then you have to filter the content using the criteria of your marketing team. At this point you have to strive to create quality content , although you do not send it to sell directly, it will serve as a bridge to convert and you have to expose the best. Establishes qu é is what you want to accomplish with your Newsletter S í , I know that the principle had said it is not necessary to establish objectives for sending newsletters. But, obviously it is not about sending a meaningless email. Ask yourself what you want to achieve with that newsletter. Gu í ate by the examples I gave: Do you want to promote a new product / service? Offer content to increase the level of trust and loyalty? Report changes to your services / products? To sell A Newsletter can also help you remember that you are there to help, assist, entertain, etc. Measure the results and make changes if necessary I know, it’s obvious. But it is necessary that everything that the Newsletter has been able to do for the business be measured without errors. Finding bugs, errors, or just not getting the results you expect in time, you can  make changes before it’s too late. For example: change the release date Newsletter could í help, also the lines of business (responsible for the engagement of the reader) among other things. Innovate your newsletter design The design of your Newsletter greatly influences the motivation of the subscriber’s reading . If it is good, do not delay in improving it, change the colors, structure of the information, images and everything you think is convenient so as not to bore the reader. The design change should not alter the colors that identify the company, this can have adverse effects. Beware of altering the brand identity . Look again at the example above. Each one has colors that identify its brand and that should not vary even if you want to innovate. Mobile friendly design The Email Marketing landscape from mobile devices is compromised and in continuous growth. Last year’s Adobe study indicated that millennials – individuals between the ages of 18 and 34 – spend the most time checking email . 90% of them claim to check it from their mobile devices. This undoubtedly forces the businesses that you want to send Newsletter to create a design that is mobile friendly. Tools for mass mailing There are many tools that can help you send your Newsletter on a recurring basis, however, I will try to name those that bring you the most benefits. Let us begin: Mailify Newsletter mailify It is usually preferred by many businesses because it has a long list of advantages: Synchronize data with the company’s platform and with web analytics tools . WordPress, Prestashop, Google Analytics, etc,  this will allow you to know specific data about subscribers, such as; demographic location, d it or NDE comes visiting, among other things. Segmenting the contact list : send content according to data from tools anal í web tica and according to the behavior of the user. In short, the same Freelancer example will not happen. Gives tutorials and make  presentations on how to Newsletter and apply a good strategy email marketing : assistance have t é cnica and advice as you need it . Reach full report Newsletter : Cu to ntos clicks, opening mail, reading time. ActiveCampaign Newsletter activecampaign There are those who believe that ActiveCampaign can be the best assistant to send newsletter, let’s see why: It has a 14-day trial and sends emails to more than 100 contacts: perfect for businesses that are considering creating an email marketing campaign . You can know the benefits without paying a penny. It has two types of normal targeting (the one we all know) and tag targeting. It consists of classifying the user according to behavior on the web. That is, if they visited your site using the URL of a post, tag that URL and send related content. It allows you to send emails according to the named segmentations and according to the conditions of the users: that is, it sends special emails to those subscribers who have not read the previous Newsletter or have been eliminated from their inbox. A smart action to stay connected with the user. You should treat this point with care, because it can appear to be spam. It gives you an analysis report of all the data about the Newsletter , opening and clicks or any other action according to what the user does.  It allows you to know what the user is doing in real time on your site, thanks to the tracking pixel. In summary, this tool, in addition to helping you in the simple task of sending a Newsletter , is a specialist in improving the user experience, which, as you know, is a point of value to position yourself in the minds of consumers. ConvertKit Converkit newsletter Another tool that competes with the previous one, as it is usually easier to use. In design, it is elegant and simple like the rest of its features Simple opt-in forms and also mixes very well with platforms like WordPress. Simple automation. Newsletter automation is derived from the behavior that the user has previously registered on the web or blog. Its panel allows you to view and interpret the metrics in a very intuitive way, which means that you do not need to be an expert in data interpretation to know the scope of your Newsletter. You pay for a month and if you don’t like the performance of the tool, you get your money back. Not everything is so good and easy with ConverKit. The tool is made to help bloggers , so other online businesses can find fault. How to measure the success of your campaign? Knowing the scope or acceptance of your Newsletter is essential to see if you are on the right track. For this reason, I recommend you include several KPIs in your Newsletter campaign . The most classic are: Bounce Rate (Bounce Rate): It is to know the amount of emails that could not be delivered to the recipient (soft bounce). With this tool, you will be able to know which emails have a full inbox. Also know the invalid, non-existent, closed emails, etc (hard bounce). Execution Rate (Delivery Rate): It gives you specific data on the emails that could be delivered to the recipient by subtracting the soft bounce and hard bounce. Click Through Rate (CTR): It allows you to know in proportion, the audience that has clicked on your emails. It is one of the most important KPIs to measure the success of a Newsletter campaign, because it indicates whether the message sent is relevant or not for the audience. Opening rate (Open Rate): One of the basic KPIs to follow in the footsteps of your campaign based on Newsletter. It is calculated by dividing the number of subscribers who opened the email by the number of subscribers who received it, the result is multiplied by 100. A campaign that has a 20% opening in its Newsletter is considered successful, if on the contrary your percentage has been low, it is time to rethink the method to offer content using this technique. It is worth evaluating the schedule, the subject of the email, even the content. Growth rate (List Growth Rate): You can know the speed with which it has grown your contact list. The way to calculate it is by subtracting the opt-outs and hard bounces, then the number obtained is divided by the number from the real list. There are more metrics that can help you learn the success or failure of your Newsletter , but é stas are the most important. With the data obtained through these KPIs, you can make the changes that you think are correct to improve your campaign. In summary… Newsletter are created with the intent to connect with customers and potential customers, so you have to figure out cu to them are their needs or tastes, so you can easily fall in love. Emp é nate to build a quality list building , this will depend on your email marketing strategy and information in your Newsletter will be well received, read, shared and finally give you what you expect from it. Finally, ask yourself the following question: What can you do to get subscribers? Use the power of social networks, launch contests, sweepstakes or any activity that can attract the attention of potential customers, once on your website, they are almost yours. I understand that getting the user’s email is usually difficult, but once you get it you have everything to become their favorite business, brand or company. Always think of what é is what the user considers useful value Is Content? Irresistible offers? Unrepeatable promotions

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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