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Marketing: What It Is, What It Is For And How It Can Help You

What is Marketing? Marketing is a set of activities that are carried out to identify the needs of a certain audience in order to provide products or services to satisfy them in the most appropriate way. Marketing is responsible for the planning process of the company’s activities in relation to: the price, promotion, distribution and sale of goods and services it offers. It helps to define the product or service according to the preferences of consumers in order to speed up the purchasing process . In this way, an exchange between companies and consumers can be created that satisfies the objectives of both parties. What is Marketing Philip Kotler , the marketing guru, says that marketing is “The social and administrative process by which groups and individuals satisfy their needs by creating and exchanging goods and services” According to the  American Marketing Association (AMA), marketing is Digital Marketing: Complete Guide “The activity, the set of institutions and the processes to create, communicate, deliver and exchange offers that have value for customers, clients, partners and society in general.” For his part, William J. Stanton says that marketing refers to “To the development of business activities that direct the flow of goods and services from the producer to the consumer or user.” Finally, Martin L. Bed conceptualizes marketing as those “Integrated activities of a company, aimed at satisfying the needs of customers with a profit margin.” In summary, marketing  involves the incorporation of a series of techniques, strategies and practices whose main objective is to add value to different brands or products  in order to satisfy the needs of consumers. Marketing objectives The fundamental objective of marketing is to put the merchandise in the hands of consumers. To achieve this goal you must do many activities. However, the main ones are the so-called Marketing Functions . Let’s see what they are: Exchange: They are those that allow the change of possession of a product or service: purchase and sale Supply: These functions are those that allow the transport and storage of the product. Facilitation: Financing, promotion and sales, market research, advertising, standardization and public relations. Types of Marketing Online marketing : It is the most used today. This type of marketing uses online channels : social networks, emails, blogs, etc., and content marketing strategies , to spread messages. Offline marketing: It is what companies traditionally use to publicize their products or services.  This form of marketing uses the written media: the press, as well as the audiovisual media: television and radio, to spread its messages. Direct Marketing: It is a direct way of promoting products and services, by  sending direct and personalized messages to customers. The messages are sent by email, text messages, calls or correspondence. Mass marketing: It is the mass production, promotion and distribution of a product or service. The idea is to attract all types of buyers. In this type of marketing there is no market segmentation. Indirect marketing: It is also known as invisible marketing , since it subtly inserts advertising messages in the content of television programs, games, magazines, movies, radios, events, etc. Segment marketing: It is aimed at a specific group, which is selected according to their preferences, geographic location, purchasing power, attitudes and purchasing habits. Product Marketing: This strategy aims to identify the right consumers for the product or service. The main purpose is to connect products and people. Niche Marketing: It is a much more specific segmentation, since it selects a smaller group of possible consumers , with even more related characteristics. This type of marketing offers more advantages to companies: they have less competition, are closer to their target audience and reduce the costs of implementing marketing strategies. Marketing of services: It is a strategy typical of service companies. The objective is to demonstrate to the client the value it has as a service provider and position it as the best option to respond to their needs. The strategy is focused on the ability of the person offering the service, their talent, experience and reputation. social media marketing Viral Marketing: It is a widely used strategy in social networks. The idea is to spread the advertising material of a brand, with content of high value, interest or emotional impact; generating a chain reaction through the forwarding of the message between users. Neuromarketing: It is a mix between neuroscience and marketing. Its main objective is to understand what makes a consumer prefer a brand, buy a product or not, and even become a loyal customer. Sensory marketing: It is a strategy that seeks to stimulate the senses. Its purpose is to position the brand. Guerrilla Marketing: It is a technique used by brands that want to promote their products or services in an unconventional way , in order to create a memorable experience for the consumer. The fundamental objective of this type of marketing is to maximize the reach of the marketing strategies at a low cost. Promotional Marketing: Its objective is to incite the need and desire for a product or service. In this type of marketing, gifts, free samples, raffles are offered to boost sales and build customer loyalty. There are many types of marketing, consequently, you should use those that increase the chances of achieving your business objectives. It is important that you analyze them very well and apply the one that best suits your audience. Importance of Marketing Marketing is not just an important part of business success; is the business. It is in charge of “pumping oxygen and the necessary nutrients” to each part of the company. Unlike the old days, marketing is not solely concerned with communicating the product to consumers: the activity is now found in all aspects of the business . marketing-strategy What does Marketing serve us for? Now that you know what marketing is, you will know that its main purpose is to position your brand or product, especially if it is done with the help of a digital marketing agency . Mainly it will help you: Create a corporate image If you have still created your corporate image for us, marketing will help you correctly define your business image, in this way you can generate messages that catch the attention of your consumers and you will make your brand known. In addition, you will be able to clearly describe what your company is about. Attract customers Marketing analyzes the products, or the service that your company offers, and then translates it into more attractive and easy-to-understand messages. These messages will be focused on the final benefit that your customers will obtain when purchasing your products. Remember, the idea is not to harass customers with a lot of words about your product, it is about communicating, effectively , what you will do for them. Improve your advertising strategy Marketing, together with good graphic design practices, will allow you to design a more attractive advertising strategy for your clients. In this way you will transmit your messages in a clear way and according to the needs of your business. Take decisions One of the key elements of marketing is market research . Through the information collected, you will be able to know, first-hand, the real needs that exist in the market and thus you can make a better decision that will take you on the right track. 5 Marketing examples To help you better understand the concept of marketing, we have compiled a list of successful companies that have applied their principles and processes to run amazing campaigns. Uber marketing example uber The famous brand that offers taxi service through a mobile APP, is always looking for new opportunities. Initially they were introduced to the market to improve an existing service, but little by little they have evolved and increasingly offer more solutions to their clients and potential clients. UBER Whirlpool marketing example whirpool In the Marketing process, analysis and research are key elements that will help you know the market you want to reach. They are so important that big brands like Whirlpool are using them to create solutions that solve social problems. The company developed a program to reach out to schools and help out with something basic: laundry.  We invite you to watch the video, so that you better understand how they used the problem data, to give a solution. Whirlpool – Care Counts ™ Program Andes Bar 45 Marketing example Andes Defining and creating a strategy is part of the marketing process. It is about defining the strategy that helps you achieve success from the point of view of communication and marketing of your idea or business. Market research is a guide that will help you draw up your strategy. At this point, you need to define what, how, for whom and where you are going to do it. For this, it considers the three basic objectives: Addressing, Differentiation and Positioning. With all this in mind, Andes Bar 45 found the perfect way to combine the what, how, where and to whom to say what they wanted to highlight about their product. Andes Bar 45 Netflix Promotion is one of the pillars of marketing. This is where all the communication actions that you will design to promote your product fit. Netflix is ​​the perfect example to understand how to use the promotion to your advantage. The brand created a totally different and fun way to promote one of its exclusive series . Let’s see: Netflix’s Narcos “Spanish Lessons” Case Study Walmart The pricing tactics within Marketing processes are diverse. They range from their setting in competitive terms (profit margin, production costs, to the way of communicating them). Like the following example, in which there is a famous retailer company, as the protagonist. Walmart | Price on the Jersey Marketing Plan or Marketing Plan An accurate and well-crafted marketing plan is essential for any business in the market. Without a specific strategy you will hardly be able to be successful managing your business, and sooner or later, your company will feel the consequences of a lack of planning. Having a well-defined marketing plan is crucial for physical companies or online businesses. To create it you need a lot of creativity and imagination, but it is also important to use the appropriate strategy for your business, with your feet on the ground in relation to the budget. For example, your company’s emails are responsible for effective communication with your customers and their task is to generate conversions, increase online traffic and even build brand and product awareness. Email is a way of doing relationship marketing! marketing If you build a marketing plan online, or in traditional channels, you should always follow some essential steps that will help your company strategically . Here are the 7 key components that you should consider when creating your business planning. Let’s see: Investigation Research is one of the key points to start building a complete and well-developed marketing plan. It is important that you identify where your company and your products are in the market ; and, mainly, where you want to go. Product Don’t create a product and then look for consumers. Do the opposite! Research what people need first, and only then think about the product. This is an important part of the business plan of any company before starting the creation of new products and services, since nobody wants to have expenses creating and disseminating a product that few need, right? Competitor analysis Why is it so important to find out who your competitors are? Because this way your company can identify how they are dealing with their customers and what strategies they are adopting to act in the market. In this way it is possible to identify good marketing strategies for your company. The more you research and know about the competition, the better! But remember, the idea is not that you copy their ideas. Find alternative strategies that fit your company’s profile so you can differentiate yourself . Budget This is another important component of a marketing plan, as it directly influences your business. Define a budget that fits into the financial plan of your company and make sure that there is an effective control of these expenses, so that they are not exceeded. Price, positioning and brand After analyzing the competition, use this information to define the price of your product or service, the way in which your product or service will be positioned in the market and the way in which you will inform  your audience about what you  offer.  Set real goals Defining short, medium and long term goals is another essential step in building and implementing an effective marketing plan within your company. But remember! You should not set unreachable goals, as this will only generate frustration on the team. Determine achievable and realistic goals , according to the growth of your company. These goals will drive your marketing plan and influence your business in a positive way when achieved. Monitor and analyze the results Many times companies create excellent strategies and hire highly trained teams to put them into practice, but they do not measure the results. In this way they do not have a record to understand how they reached the objectives, what were the indispensable steps and the difficulties along the way. From the moment the marketing plan is put into practice, you must monitor the results of the actions and analyze if the results coincide with the objectives set. Measurement and analysis cannot be neglected, in any case. 5 Steps to prepare a Marketing plan Always keep these elements in mind when you create your marketing plan, so that no component is forgotten throughout the process and you achieve the success you want. How to Define an Online Marketing Strategy Once you have established your marketing plan and the objectives you want to achieve, you need to define how you are going to do it; that is: what is the marketing strategy that you are going to follow. Whether you have an online business or a physical store, you are going to require a marketing strategy. However, in this post we will only address online marketing strategies , so that you can substantially increase the sales of your company. The digital marketing  requires a knowledge of social networks , the search engine optimization ( SEO ), blogs, email lists, affiliate marketing and more. If you still don’t recognize these terms, don’t worry, there are many companies that can help you define your marketing strategy. Now, if you are ready to launch a business or a product, then you must research, create and track an online marketing strategy . Next we will tell you what are the steps you must follow to define a successful strategy. Study your competitors . Study your site, your sales processes, including your online marketing strategies. Identify the current and past marketing strategies of your biggest competitors , so you know what works in your specific market, but now in the online environment. Study your market . Decide if you are part of a niche market. If so, you will want to focus your strategy on that demographic, rather than covering all Internet consumers. Choose your ideal consumer . Decide who your demographic is and your audience profile to guide your strategy. Focus the majority of your online marketing budget on your ideal demographic. Mimic the successful marketing strategies of your competitors . Market research will tell you how many followers your competitors have on Facebook, or how many people comment on their blog posts. This will indicate how the audience responds to each channel , and the most popular networks for your target audience should be first on the list to trigger your strategy. Create a multifaceted online marketing strategy . If you want to increase the recognition of your brand, you must launch several marketing campaigns at the same time. Develop your brand and branding . In marketing a brand and its image is as important as the strategy itself. You must make your company known. So choose a name, a trademark, a website, a letterhead, and a business plan before launching an online strategy.  C rea accounts of social networks and publishes interesting material every day . To attract followers, social media accounts and blogs need to be constantly updated. Create or pay someone to write SEO articles . Articles that mention popular keywords related to your product, but also offer tips or advice, are a great way to introduce people to your product and help your website appear on the first pages of an Internet search. Buy ads on sites that are tailored to your market . Communicate your brand image, videos, or other product information in banner ads. If you don’t have the skills to design an ad, hire a professional to create one for you. Evaluate your ROI and repeat the strategies that were successful. Conclusion Marketing is nothing more than a series of activities that must be taken into account to promote the brand and promote, in a successful way, the exchange of your products or services with your customers. Designing a good strategy is crucial to being successful online. In this sense, marketing will help you define your business, create your image, establish objectives and identify the most suitable communication channels for your audience. From these elements you can take the next step to define your digital marketing strategy .

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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