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Marketing Efficiency: The Key to Your Management Success

Marketing efficiency is more than knowing how to sell, it is the key to the success of any type of management. We are facing a world of content consumers, and not only companies have had to face this reality, but also customers; For this reason, knowing how to sell and knowing how to buy has become an art that, with the advancement of technology, has been perfected little by little. It has been through trial and error that marketers have learned what is good for them and what not so much to achieve the desired success. But beyond knowing this, they have learned something much more important: how. For many years, traditional marketing has been determined by two variables that are also fundamental for Digital Marketing , and these variants are effectiveness and efficiency, which despite what you may think are not the same at all. The truth is that Philip Kotler , whom many have called the father of Marketing, defined these two terms as follows: Efficiency : it is the value given to the total achievement of the objectives that have been set in the time that has been determined. How to increase my sales with Content Marketing Efficiency : it is the ability to carry out all the activities to achieve the objectives of a campaign in the precise time, and using the resources that had been previously assigned. By achieving the objectives with more resources or by needing more of them, we would be talking about inefficiency. But what do we call marketing efficiency? Can it be achieved with methodologies such as Inbound Marketing with a certain Digital Marketing budget ? Efficiency and Effectiveness – Interview with ÁngelLópez Naranjo Read on to learn more about the importance of marketing efficiency in running your business. Importance of Efficiency in Digital Marketing Do a mental exercise and ask yourself, is it better to be effective or efficient in Digital Marketing? One way to think about efficiency and effectiveness in this digital world is as follows: Effectiveness Management objectives . Weather. Return of investment. Efficiency Online presence (site). Presence in Social Media (Facebook, Instagram, Twitter). Seen this way, if your organization plans to launch a campaign, effectiveness will only be achieved if goals, the time or period to achieve it, and realistic ROI objectives are established from the beginning . For its part, the efficiency to achieve this would be the channels through which the brand will spread on the Internet to reach Buyer Personas , and therein lies the importance of Marketing efficiency. Without it, it would be impossible to establish a contact or a closer relationship with the target; therefore, the objectives, time and ROI would not even have a reason to be. We can then affirm that any type of brand that now wants to be part of the digital world must be clear about what it wants to be effective; that is to say, some SMART objectives, as well as establishing a timing of the actions to achieve it. When considering efficiency as dissemination channels, these must be carefully thought out so that the brand becomes relevant to customers. Therefore, it is important to know where the leads are at all times in the online world, to encourage them until they are converted, and this is achieved with the strategic combination between effectiveness and efficiency. Efficacy vs. Efficiency Marketing-efficiency You already know the terms effectiveness and efficiency, but by looking at them this way you might be able to understand them better: It can be effective and at the same time inefficient , when you know what you want to achieve in your management but you do not have the skills to satisfy this desire. It can also be efficient and at the same time ineffective, because it is possible that you start useless activities that will never lead you to the achievement of objectives, and this may happen because you have not even established them in a clear and realistic way. It is necessary to understand that efficiency comes after effectiveness, and it makes no sense to achieve it with an activity that has not previously passed the test of necessity. Strategy is part of effectiveness, while management is part of efficiency. In such a changing market, and much more so with the birth of new technologies, a company that dedicates itself exclusively to being efficient will end up failing, because if it does not know what to do, it will never be able to adapt to this world, and much less to on-line. Therefore, this premise states that only those who ask whether what they are doing makes sense will be able to advance in their organizations, and not work and work without pursuing something that they do not know if they really want. A Content Marketing agency will recommend that you not waste time and effort trying to improve the costs of an unnecessary task, as it recognizes what is really good for your business. Efficiency through automation The use of software to carry out Marketing actions and thus achieve results in an automated way is one of the ways to be efficient in the digital world. Therefore, any organization could carry out processes that, in a natural way, would be difficult to achieve. In addition, automation allows monitoring and greater control of the situation. By achieving more efficiency in these processes, costs and staff time are reduced, since the correct lead is reached at the correct time and with the ideal material to convert it. With the entry of Inbound Marketing in 2005 by the hand of the Hubspot company , an undeniable technology base is known that sought to streamline the day-to-day of all the processes of the Online Marketing teams. And it is that Inbound Marketing is about various marketing methods such as website management, content creation, SEO , email marketing, social media management, web analytics, traffic traction through pay techniques. -per-click (PPC) and social ads, among others. However, automation is only one part of Inbound Marketing, since the great purpose of this methodology is to attract potential clients to become part of your contact base and increase sales opportunities. Therefore, the most important examples of automation are lead nurturing and lead scoring, fundamental procedures for transmitting the benefits of a product or service to users at the right time. The lead scoring and lead nurturing are not contrary, but rather complementary to reach efficiency in your online marketing processes to achieve the targets in the given time and resources with which it has from the outset. The efficiency of content marketing Marketing-efficiency Over the years, many companies have proven the efficiency of content marketing to achieve their objectives, as it facilitates the customer buying process. One of the fundamental platforms for B2B Marketing is LinkedIn , since it is not a secret for anyone that this professional social network manages to share corporate content that is in favor of networking with other specialists in the sector, so it is smart to get the most out of it. benefits. However, there are some tips that will help you boost the efficiency of content marketing for your business: Create content that helps your contacts To achieve Marketing efficiency it  is necessary that you know your Buyer Personas in depth, what their habits and behaviors are, and what elements are of interest to them. It is also good to think about the content, so that it is exactly what your ideal customers want to see and create the information based on this. Boost your profile on LinkedIn Many professionals and companies already have a profile on this platform, in addition to using the application. Therefore, it is necessary not only the power of the profile, but also the strategic publication of corporate content, creating alerts and publishing at the correct times to improve reach. Think mobile devices According to a 2019 study by Statista , there are 4.68 billion mobile users in the world; Consequently, consider that you should make mobile versions of all the content that you generate for your brand. On LinkedIn, take into account that there are thousands of professionals who connect through their smartphones, so if your content is more visual than just text, it will be much better and more mobile-friendly. Achievement of sales goals with efficient and effective marketing Regarding the meanings of efficiency and effectiveness, we understand that these concepts describe the performance of a business process, so both variables help you to identify which are the measures that will allow you to evaluate your digital marketing. We need efficiency as a measure for marketing tasks and business processes, and to know if it is shortening resources or time to achieve its objectives. So if a company keeps its Marketing costs low, there will be no efficiency to increase conversion rates and lower acquisition costs. Therefore, common efficiency goals are: Scope Acquisition cost. Percentage of clicks on ads. Action Bounce Rate. Pages per visit. Conversion Sales rate. Registration fee. Involvement Number of frequent visits. Customer actions in emails or Social Media.  On the other hand, effectiveness in Digital Marketing describes the objectives set, so the goals that can be mentioned are: Scope Income or target value per visit. Audience number compared to the competition. Search deficiencies. Action Product value. Number of items. Conversion Conversion margin. Consumer satisfaction. Involvement Percentage of subscribers / followers. Customer life cycle value. Customer satisfaction through the total site. conclusion In conclusion, efficiency and effectiveness are the keys to achieving successful management of any type of business, and web analytics are part of the efficiency in achieving objectives. Therefore, the internal process of your organization evokes efficiency while the value of the vision that the customer has of the business is contemplated for effectiveness. Both aspects are applicable to achieve the results you have wanted from the beginning, based on real goals.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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