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Marketing analyst: essential in brand development

The role of a marketing analyst is paramount. At present, the daily life of the human being cannot be conceived without the Internet. Users, people and brands are increasingly involved in a vicious circle that demands interaction, communication and knowledge 24/7. For people it is part of their daily life to go to the Internet to find information on any subject. For the consumer it is important to consult before making a purchase and due to this, brands have to know how the user moves on the Internet to attract and retain them. On the other hand, the Internet definitely changed human behavior. It was almost unimaginable since its arrival, in the 80’s and 90’s, that web 2.0 was going to suggest irrevocable changes. The era of the Internet and the arrival of the 2.0 world marked a before and after in the history of humanity and of course the way in which companies sell. Now it is necessary to know, study and analyze the market , since user behavior is volatile. Responsibility is not typical of the consumer, you have to look at the market that, in the face of so much competition, innovation and changes, force you to vary your opinion as time goes by. How to increase my sales with Content Marketing A marketing analyst understands these types of situations very well. That is why it uses its abilities to interpret what is happening and to be able to use it and take advantage of it in order to favor brands and companies that move within online commerce. Marketing Analyst What is it? A marketing analyst is responsible for taking care of and watching over the strategies of a company . This professional has the responsibility of guiding the steps of the techniques that the brand uses to achieve its objectives. Sometimes you can be the creator of the strategies. It is necessary that the person responsible for analyzing the strategies known to d or nde Vira conduct the market and have knowledge of all the techniques employed in digital marketing, then, so you comment at the beginning, the Internet is an important part for the success of a company. The specialist in analysis of marketing actions must have the ability to choose the most suitable mechanisms to grow the company. In digital marketing, things can be different for each company. For this reason, he has to decipher what is appropriate and not be guided by the local fashion. Marketing analysts must be able to conduct research that reveals important data for the business when setting goals and devising strategies. These data must be well interpreted and the market research specialist must have strong analytical skills. In turn, know c or how to turn those results into tangible and measurable actions. In general, these figures are professionals in areas such as Advertising and Marketing , Social Communication, mention Advertising or Marketing. However, there are companies that trust administrators and even economists. Functions of a Marketing Analyst Functions of a Marketing Analyst Regardless of whether he works alone or has a team under his responsibility, the marketing analyst has a long list of responsibilities that he must always develop trying to achieve results in the medium term. The intention of the position is encompassed in the need to detect the failures of the company , the opportunities presented by the market and align both points to build a win-win relationship between brand and market. In practice, this translates to the knowledge and application of different activities such as: Define the buyer persona of a company It is the first thing a company should do before implementing its strategies and therefore it is the first thing a marketing analyst should know and do. Knowing how to do market research to get to know the public of the company is an important point, as well as going deeper and deeper to obtain more details about the behavior of the market. This will allow the company to have the capacity to satisfy more and more the demands, tastes and demands of the market. For all that implies applying good Digital Marketing techniques and being successful, it is necessary for a Marketing analyst to know very well how to define the buyer persona for the company. In this way, you will be able to fully fulfill your mission as a market analyst , which in the meantime, is about identifying changes, movements and trends in the market to apply the most convenient plans in favor of the company. Market research To define the public of a company it is necessary to do a market study, one goes hand in hand with the other. Therefore, managing these two aspects is essential to carry out your daily tasks with good performance. Carrying out an analysis of the environment will allow the company to take actions that allow market penetration successfully, reducing investment and increasing profits. In addition, doing a market study can reveal interesting facts about the competition, which usually occupies an important space in any company. The competition can give indications on how to act in the market to attract the target audience , so it is the job of the marketing analyst to master this point. Know how to apply Inbound Marketing Due to the way in which the market and the Internet have changed the way of selling and consuming products, it is key that the marketing analyst masters all Inbound Marketing techniques , since all marketing and branding trends revolve around non-intrusive mechanisms of sales. This in turn implies knowing at least 3 basic digital marketing techniques , such as: Email Marketing : It is one of the techniques that is worth applying. The marketing analyst should know that mailing is potentially good for lead generation. Social Networks : The center of any strategy based on Inbound Marketing is based on the generation of content and social platforms are the best means to spread it. Knowledge and application of SEO techniques : Fundamental pillar to be found by the client. Currently positioning in Google is essential to increase sales. The first position of the search engines wins 53% of the clicks. Besides knowing what é type of action to take based on these three techniques Inbound Marketing , marketing analyst should handle the tools to help you perform the activities related to their office. This will help you to complete one of your tasks such as: create, apply and present information to the company regarding its activities. What qualities should a marketer have and what challenges does he face today? Essential tools for market analysis The job of an analyst consists of managing and processing large volumes of data, so knowing how to handle data processing tools is one of the most important skills. Some of the basic tools to develop digital marketing analyst tasks are: Google Adwords : It is a Google assistant that has different functions that ultimately helps to know the behavior of the user of a website. KISSmetrics : Another tool anal í web tica that can yield definitive results on the behavior of visitors to a website, is a paid version of Google Analytics. Semrush : An instrument for SEO and SEM specialist. It allows to do and know many about the market and the competition, meanwhile to know the most searched keywords among the target audience, the number of visits that the competition receives, etc. Google Trends : Allows you know cu to are their topics of interest to a particular audience. Its segmentation options are fantastic, as it allows you to know which topics or keywords are trending according to each region, town or country. Why it is important to know the principles of Inbound Marketing The principles of Inbound Marketing are directed towards a less intrusive type of strategy, a plan that helps to get closer to the customer through value propositions. That is why the content, the interaction in social networks and the rest of the mechanisms offered by online marketing must be handled as a specialist by these professionals. This will depend on whether companies can see a consolidated and strong Return on Investment . In fact, according to the data provided by the creators of this trend (Hubspot), 79% of companies that have a blog, claim an increase in their ROI. Not to mention that content generation increases traffic up to 55% more (According to Hubspot) While Marketo stated that 93% of the purchase initiation begins in Internet searches. Which puts SEO techniques high on a marketing analyst’s to-do list. On the other hand, Hubspot states that Inbound Marketing is an ideal mechanism to convert visits into leads , in fact online commerce has experienced an increase in leads of up to 54% Salaries of a Marketing Analyst The online marketing has become a not only for companies to save costs when market opportunities, it also means opportunities for those who wish to specialize in this area. New professions have been born since the world 2.0 planted its flag in the market. The position of marketing analyst is one of these and the person in charge of developing tasks related to this position has different responsibilities. In Argentina, a digital marketing specialist may be earning 25,000 or more (Argentine pesos) per month. In Chile, a Marketing specialist can earn between 7,200,000 and 1,550,000 pesos, the latter being the salary that a marketing analyst receives. In Venezuela, a specialist in this area can receive for his fees between 150,000 to 500,000 bolivars. Now, if we go to North America, we have Mexico, which may be receiving a monthly payment of 43,589 Mexican pesos. This is 1.7% more than the minimum wage. In the United States, the salary of a Marketing specialist can range from various figures to $ 55,000 to $ 40,000. The sectors that take into account a profile like é ste, are those related to the financial industry, pharmacy, e – commerce, brand promotion, health and technology. Online Marketing Analyst: A Qualified Profile to Boost Sales The benefits of having a figure that plays the role of marketing analyst are multiple, I have been mentioning it in the course of this article, however, we must mention 3 achievements that a brand can achieve with the help of this professional: Good data interpretation : Programming a campaign in Google Adwords has infinite benefits, the problem is that if the acquired data is not translated well, the result of a strategy can be failure. The marketing analyst is ready for this. Understanding the purchase process and improving them : By knowing the tastes and interpreting the data correctly, a unique experience is provided to the user and this ultimately increases leads. To convert data into sales, it is necessary to have a professional capable of translating current numbers into leads. Improve the user experience . A marketing analyst has everything to grow an online business , discerns, study and make decisions based on data from tools anal í web tica. This figure is essential in a company. If there is anything that can describe the personality of this professional is his desire to know more to s, are interested in carrying out activities which include creating ideas and thinking. They are guided by earn achievements, improve the reputation of the company you work for s í I í and motivates them to give an end to the goals set. With a marketing analyst, you are successful.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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