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Live Streaming: Trend Between Users and Brands

Live Streaming is a trend that has been accentuated in recent years with its incorporation into more social platforms. Thanks to new technologies and new devices, it is not difficult for a user with a high-quality camera to transmit live what is happening around him. For companies, it is even more beneficial, since Live Streaming allows them to transmit live events, launches, celebrations or presentations, which is very interesting to practice and include it in new Marketing strategies. To be exact, Streaming technology as such appeared in April 1995, but in order to broadcast multimedia content through the Internet. But in order to do that, there was a small detail: it was necessary to have to download the entire file to the local hard drive. Back then the volume of files was higher and the upload and download times were too slow. So streaming a live video actually got quite cumbersome, so the idea of ​​streaming shows over the internet in the 1990s fell through. How to increase my sales with Content Marketing But then super YouTube came to save us. live streaming youtube So Live Streaming is not really a new concept. What is recent is the technology that now allows us to have the ability to make streaming accessible to everyone. So much so, that companies and small brands can use it without problem and in fact the same consumers have been doing it since 2015 thanks to platforms like Periscope. But it is not until this year 2017 that social networks such as Facebook and Instagram joined this trend. Live Streaming video is an ideal tool for brands to interact with consumers and in real time! For a Content Marketing strategy, the main thing is to have that exchange and contact with the leads , but if it is live, things change. If you want your brand to be part of these new trends, stay with us as we will delve into the growth of Live Streaming and the applications that have begun to integrate it, such as Facebook Live. What is Live Streaming? A Streaming video is a video that is sent online , in a compressed format but it arrives in real time for users. It is not necessary for the user to download the video since it is decompressed and displayed at the same time for the viewer. For Live Streaming to be carried out, it is necessary to have a medium that captures the content, encoding it when publishing it and making the transmission live. In addition, a distribution network is necessary for viewers to see the transmission. For users, the media are usually their own mobile phones and the networks are the same social networks as Facebook, Instagram, etc., although Periscope has more experience in this. For brands, Live Streaming has become a valuable opportunity to get a lot of engagement without having to make large investments. It is a way to obtain audiences online with the help of free applications that allow them to do so. What is Streaming? Platforms that use live broadcasts Live Streaming platforms Many are the social platforms that have joined the trend of doing live broadcasts. As we mentioned previously, Instagram and Facebook are some of them, but to clarify the options that brands have, we present them below.
Periscope Periscope was the main application to implement Live Streaming. With only four months on the market, this application already had more than 10 million active users per month. Its launch was in March 2015 and it is the Twitter app with which many brands just began to notice the opportunities they had to interact live with their audiences through this medium. One of its functions is that, of course, you will be able to watch an event live but you will also have the possibility to watch it about 24 hours after it ends. The best way that brands found to take advantage of Periscope was to implement it in their most important events, so that in one way or another their customers were present. Meerkat It was characterized as the most direct competition from Periscope since it had arrived only a little before this one. For iPhone users, it became the most popular application with the Live Streaming feature. Both Periscope and Meerkat used their links to share them on the social network Twitter. On the other hand, with the acquisition of Periscope by Twitter, Meerkat lost popularity and is now a social platform dedicated to broadcasting only videos. What hurt Meerkat the most was that Twitter only allowed Periscope links to make its broadcasts live.
Snapchat Known by many, this social network is dedicated to the dissemination of ephemeral videos with the help of texts, drawings, filters, among others. The content will have a life of 24 hours, that is, it can only be viewed within those 24 hours. It is not as such an application that is dedicated to Live Streaming, but with the transmission of the Oscars 2016 the platform took the opportunity to transfer its system to the PC. In this way, users were able to watch the event live through Snapchat in order for users to connect with really interesting content.
Facebook Live Facebook Live are ranked first in the Facebook feed , and, on the other hand, users receive notifications of new content. Mark Zuckerberg’s company had implemented Facebook Live only for certain verified accounts, but for some time now, users have been allowed to broadcast live.
Instagram Instagram has made a real effort to keep us connected in every way: images, videos and now live broadcasts. Unlike other platforms,  Instagram Live will only allow the live broadcast and once it ends, it will be deleted forever with no possibility of broadcasting it. What is needed to enjoy this new functionality of Instagram is to have version 10.0 or higher. The limit of this transmission is one hour, but it has great advantages such as the possibility of notifying your followers for the duration of the transmission, as well as making comments and obtaining feedback on the transmission through the characteristic hearts of the social platform.
YouTube Live For a few years now, YouTube has offered its users live broadcasts via streaming. YouTube put this new technology to the test to broadcast live video at events such as: a U2 concert, a Barack Obama speech, and the Cricket League. The downside with these live broadcasts is that you have to be there for the current event. The advantage is that there are tools that allow you to schedule the streaming you want to see in iCal, Outlook or Google Calendar. What is Live Streaming TV? The best example of this type of technology is Netflix. With Netflix you have the ability to watch movies and series that are normally broadcast on television using the Streaming provided by the Internet. This is obtained through fragments sent sequentially by the network. This also depends on the bandwidth. Since large amounts of information are not stored, it is possible to reproduce content without having to download the file, as we mentioned earlier that happened in past years. Streaming only needs to be stored enough to achieve continuous playback. Advantages of live content for Marketing strategies According to studies, a large percentage of users say that brands that publish live content generate more trust in them. So, as incredible as it may sound, using live video for business can be huge business benefits. The use of these tools on social platforms has been proven to greatly increase consumer engagement with the brand. Here we tell you the advantages of using Live Streaming in your Online Marketing strategy .
More engagement Making live videos enhances your engagement because it generates more trust among your audiences and, on the other hand, some platforms such as Facebook, Twitter and YouTube “reward”, so to speak, this type of content. These social platforms prioritize people and brands using live broadcasts over any other post. So to attract customers and increase sales, Live Streaming looks like an excellent alternative.
Conversion rate increase The leads may provide, through live broadcasts, that normal people like them behind publications. Once that trust is gained, it is easier to convince them. With a live video you can show your users the behind-the-scenes look at how your products are made, for example.
Better SEO positioning With live video streaming you can improve the positioning of your brand both with your website and on the YouTube channel. On the other hand, you will increase your web traffic since the better the positioning, the better the visits.
Top of Mind And not only will you position your website, your brand will also be able to position itself in the minds of your consumers. Through this type of live content it is easier to create close relationships between company and potential client. Live Streaming Trends Many are the techniques or ideas that brands have applied to make effective use of the live video tool that many social platforms offer. Among the most popular trends we find:
Product testing The best way to demonstrate the quality of the products your brand offers is through a live video. You will generate more trust among your users and this can translate into more conversions. It will also increase the interaction with the customer by explaining and teaching them how to use the product, thus bringing more closeness.
Present the company Many brands have taken advantage of these live broadcasts to publicize the facilities or  relevance of the content.
Infotainment It is a relatively new term but one that has been used more now with live broadcasts. It’s about offering relevant information but with a fun twist. The best example is the popular mannequin challenge , with which many brands took advantage of the virality of this challenge to show their employees and company in a humorous and entertaining way.
Live Streaming, beyond trends, invites you to be creative. Broadcasting brand events live, concerts, product presentations or conferences are some of the ideas. The most important thing is to connect in the most positive way with the audience. How do brands use Live Streaming platforms? Many are the brands that have joined this trend of live videos to create creative campaigns in which even users or audiences are the protagonists. Some of these brands that are doing a great job are the following.
Marc jacobs This globally recognized fashion firm has used Periscope to make the official launch of its spring-summer 2016 collection. Not only did users have an exclusive view of this collection, they also had the opportunity to ask the designers live questions. On the other hand, this brand is a regular user of Snapchat, a social platform that it uses to give its users glimpses of its events among other things.
Boohoo This is another famous fashion brand that ran a Facebook Live campaign that became really popular. Boohoo offered his followers a contest in which they could win different prizes if they answered some questions assertively. With a countdown and several competing users: they were the ingredients to understand its success. More than 300,000 comments and views were the results of this creative campaign.
Spotify This streaming music service has taken advantage of Periscope to intelligently make its Marketing strategy. Spotify uses this application to broadcast exclusive live performances that some famous guest musicians have in the studio. Summary Streaming is a tool that allows you to send videos online and in real time   to your audience. This type of tool offers many advantages for your brand: it increases your engagement possibilities, improves the SEO of your website, favors the conversion rate, among others.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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