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Learn what Organic Positioning is and what advantages it has!

Thousands of new sites appear on the Internet every day, and many of them are likely to compete directly with your business. In the midst of a universe that is growing more and more, it is essential to think of strategies that help you stand out from the rest . Currently, search engines like Google are essential for users to find what they are looking for. Knowing how it works can make them one of your allies when it comes to getting new customers.  In this article, we will tell you about one of the central pillars of Digital Marketing, which will help search engines be on your side: SEO or Organic Positioning. Being among the first Google search results is one of the greatest wishes of any entrepreneur: appearing there means belonging to the most visited sites and having a greater probability of attracting new customers.  But how do we get our page to appear on that list? SEO or Organic Positioning will be the method to achieve it.  Optimizing your website, generating links to other sites and having content that users are looking for are some of the actions that will help you to highlight your brand without having to invest in paid advertising.  We are going to introduce ourselves step by step into this world.  Organic Positioning: definition When we talk about Organic Positioning, we refer to a series of optimization techniques that will allow you to improve the place where your site appears on the search engine results page. This set of tools is also known by its acronym in English: SEO “Search Engine Optimization”; that is, search engine optimization. By applying them, you can improve your site so that the search engines identify it as relevant and valuable and, therefore, position it in the first places.  When a user consults them, the search engines propose a ranking of sites that can help him. Working on SEO will ensure that your page is among the first to appear. Later, we will talk about how search engines work and what they take into account when ranking. What is Organic Positioning for? We know that, in general, users only navigate between the first results of their search. Therefore, being among those results will be very beneficial for your brand.  Organic Positioning will allow you to grow the volume of your site’s traffic in an organic way; that is, without paid advertising. SEO will increase the visibility of your page on the internet: more people will know of its existence and visit it, which can translate into more customers and higher sales. Organic Positioning: its importance We have already told you about Organic Positioning and what it is for. Now why is it important to keep it in mind?  Working with the SEO of your site is essential to improve the way in which search engines recognize your page and show it to users interested in topics related to your business.  Customers who come to your site through this strategy tend to be more and of better quality: numerous, stable and loyal.  The importance of Organic Positioning comes hand in hand with the advantages of improving your website. Optimizing your page through these techniques will help you create content that is attractive and relevant to your audience ( buyer persona ), as well as making it easier for you to obtain new customers. It will also allow you to take advantage of every detail so that everything you build is oriented towards your objectives, from the titles to the suitability for mobile. These changes will position you as a credible and reliable source, gaining prestige as well as new visits. Each element of your site that is valuable, relevant, attractive and – above all – that is related to user searches means a better position in the ranking.  To fully understand the importance of Organic Positioning, let’s dig a little deeper into its mechanics. “Each element of your site that is valuable, relevant, attractive and – above all – that is related to user searches means a better position in the ranking.”  How does it work? Before explaining how SEO works , we must understand how search engines work.  The first thing to keep in mind is that search engines are focused on the user and will always try to offer results that are useful to them; that is, bring them as close as possible to whatever they need. To achieve this, they go through a three-step process in which they review and order all the pages to decide which ones to display and in what order. A perfect example, perhaps the most recognized search engine in the world, is Google. First, they carry out a crawl. The bots register the web and with their algorithm they “read” each one of the pages. Then, through an indexing process , they save, sort and segment all that material to have it at hand when someone conducts a search.  In this way, all the sites are stored in a kind of library ordered according to the algorithm’s criteria.  Thus, each time a user enters search terms , the mechanism reviews all the indexed material and publishes the sites that, according to their index, will be most relevant, attractive and valuable . So for the search engine to place your site among the first, you must take into account those points that the algorithm considers most important. Although the composition of Google’s algorithm is a secret, we do know what variables it takes into account to prioritize some pages over others; what we do not know is how important each one is.  On the other hand, you must bear in mind that these variables are constantly changing and evolving, so your page must also be prepared to adapt. The main criteria on which Google is based are two: first, the relevance and quality of a page; on the other, authority and reputation . Working on these axes will allow you to improve your Organic Positioning. We will talk about that below. How can I improve my Organic Positioning? Before explaining some of the techniques that will help you improve your Organic Positioning, it is important to note that this is a process that will take time.  Your site will not appear in the first positions overnight: you must think of it as a long-term goal and above all be constant . Your effort will pay off if you keep it in time and apply these tips that we propose. SEO On Page Techniques There are two large groups of techniques to improve your Organic Positioning. The first group, SEO On Page, consists of actions that you can carry out within your website.  There you can work on the relevance and quality of your page. For this we bring you different ways to optimize it so that it is more attractive to the user and, as a consequence, that the search engines publish it in a better position.  Content Quality It is the key to your site. Work on the content: make sure it is well written and relevant to the user. In this way, in addition to improving your position, you will provide interesting data for those who visit your page.  Google not only checks if your site responds to the search carried out, but it also evaluates the quality of the information it presents to offer the best answers to the queries of its users. To keep up, you must keep the page constantly updated and be able to generate added value.  Another aspect to take into account is the use of keywords . Although it is important that you incorporate them in the material you produce, do not lose sight that the priority is that the text is coherent and of quality rather than repetitive. To avoid excesses, give them a frame of reference and do not repeat them if it is not necessary. Content Size As we said before, search engines offer the most complete content in the first positions. Therefore, those longer articles will be better positioned.   However, it is not such an exact question. At the end of the day, the important thing is going to be if your page offers what the user needs; that is, if by reading your content their doubts have been resolved.  Remember that the search engine’s focus is on satisfying the user. The way you build your page should provide a pleasant and accessible experience that makes it easy to read.  Internal titles Let’s go to more structural issues. The way you build your page will also be something that the algorithm will take into account.  The internal titles are one of the elements that the search engine analyzes when scanning the pages . Users will meet them once they have entered your site and are in front of your content.  Its objective will be to generate interest and provoke curiosity so that readers stay longer on your website.  “The internal titles are one of the elements that the search engine analyzes when scanning the pages” To get their attention, you can advance some detail, clarify the benefits of reading the entire article or promise something that you will fulfill in the development of the text.  You must build them in a descriptive way and use the keywords to position yourself better.  SEO title It is the title that will appear on the search engine results page and what will guide the user to your website. It is one of the decisive factors, since it will depend on whether the number of visits increases or not.  To build it you must take into account the use of keywords to the left of the title; that is, at the beginning. Also, it must be objective and no longer than 55 characters.  With this element you will also form the URL, which must have certain characteristics: be friendly, short and easy to interpret; be related to the title of the article and, above all, contain the keywords. Be careful with the length of the URL: the shorter the better. If possible, avoid using strange numbers and characters. Heading Tags It is what allows you to rank and order the content of your page.  Using Heading Tags correctly will make the search engine identify the most important things in your text and, at the same time, will make it easier to read and improve scannability. To optimize its use, use the Heading that your site editor offers you and order the information in your text based on them. You can place from H1 to H6. It is not necessary for the keywords to appear in all, but they do appear at the beginning, in the H1 and in some H2s. Image Optimization When “reading” the pages, search engines do not detect the images as such, but rather analyze the information they offer. To carry out this process, they locate textual elements that indicate what function they are fulfilling within the site.  Be careful with the name of the images you add to your site . Make sure it is related to the topic of the article and, if it is possible to incorporate keywords into it, the better! Be careful with spaces: Google doesn’t read them, so you can replace them with hyphens. “Be careful with the name of the images you add to your site . Make sure it is related to the subject of the article and, if it is possible to incorporate keywords in it, even better! ” In addition, when uploading an image you have the possibility to add an alternative text, a couple of sentences that describe it . This is very important, not only for the search engine who cannot read images, but for those users who cannot access them either, such as people with visual disabilities.  Site Loading Time Those pages that take centuries to load are in the last positions of the search engine ranking.  Optimize your website so that the content loads quickly. With this action, you will help improve your position with Google and improve the user experience for those who visit it. Mobile In the same way, make sure your site is adaptable and accessible from any device.  Today, most searches are made from smartphones and, if your page is not prepared to receive visits from there, the search engines will not take it into account. SEO Off Page Techniques The second group of techniques to improve the Organic Positioning of your site is linked to its relationship with other pages on the web.  As we advance, it has to do with the authority and the reputation . That is, how your site is presented in relation to others, if it is taken into account as a reference when talking about a topic and what opinions exist about it.  The position of your page improves every time another site publishes a link to it. However, the quality of this link must be taken into account: it is no longer worth publishing meaningless links, because Google also evaluates which content links to which sites to detect their relevance and place them in the ranking.  Here we bring you some techniques to work SEO Off Page.  What is Link Building Building links is one of the fundamental parts of SEO Off Page. As we already mentioned, it has to do with the links to your site that will make your page rank better, guaranteeing its authority.  We speak of Link Building to refer to these links that lead to your page and that function as references or indications. It is about getting other sites to point you out as an authority, to refer you indicating that your website has good content.  The more pages that talk about yours, the better positioned you will be. In turn, if the person who mentioned you is well positioned, their reference will be more valuable.  It seeks to build links with sites that are well positioned and have the authority to speak on a certain topic. Importance of Link Building Link Building works to signal the popularity and relevance of a site.  Not having any links will make your page go down in the search engine ranking, since the very nature of the engines is precisely to connect different sites and segment them. Links, in addition to having a great impact on the results page, allow the search engine to group those sites that have similar content. “Not having any links will make your page lower in the search engine ranking, since the very nature of the engines is precisely to connect diverse sites and segment them.”  Authority It is the most important element when building the Link Building. Search engines rank links according to some factors that will build the authority of the site that links to yours. For example, the age of the page that makes the link impacts its authority: the older, the more authority . In the same way the quality of the content influences. Finally, we must clarify that authority is measured by numbers between 0 and 100. The higher the authority level “Domain Authority” (DA), the better the position among the search results. Social media Your behavior on social networks will also impact the positioning of your page. Search engines take into account the level of interactions you make with your audience on your platforms.  Google analyzes how users participate in your publications to consider them quality content or not. If you offer a good experience and your social networks demonstrate it with a large number of interactions, the search engines will notice it and place you in a better position. Your activity in Social Media is essential. Create an effective positioning strategy To create a Positioning strategy that is effective, you must take into account everything that we have discussed so far and put it into practice with a series of steps.  First of all, you should investigate what are the keywords that interest your target audience, your buyer persona . Find out which topics appeal to them and which of them have the highest search volume. Knowing the questions and problems of your potential customers will help you build content that responds to their demand and that allows you to position yourself better. The second step will be to set goals. There are two types of keywords and you should choose one according to the aspect in which you are interested in delving into.  On the one hand, we have the head tail keywords : the keywords with the highest volume of monthly searches. They are characterized by being brief, but they cover a very wide field; they are usually ambiguous and general. Although it is interesting to work with them, it must be taken into account that, due to having more searches, many companies compete to be among the first results.  Working with these types of keywords can bring you many visits, but with so much competition your content must be very complete and well outlined.  At the other extreme, we have long-tail keywords : those keywords that include more terms and are, therefore, more specific. Using them may bring fewer visits to your site, but the ones that are achieved will be of better quality. This second group will attract more qualified users, really interested in specific and specific issues that you offer in your content. In this way, it will be easier to create a loyal community related to your business.  Once your goal is defined, choose the type of keywords you want to use and start optimizing your site!  Put into practice the tips that we mention throughout this article to make your website rank better. conclusion Working with the Organic Positioning of your page is the best strategy to achieve growth in the traffic of your site without investing too much money, but time and effort.  These techniques will help you perfect your website in such a way that it is more attractive not only to search engines, but also to your target audience.  If you take these variables into account when setting up your site and publishing articles, you can build a page whose material responds to the problems and needs of users.  Also, your content will have much higher quality; It will be valuable, relevant and useful, and it will help you position yourself as a reference on the subject in which your business is inserted . You will also be able to appear prominent in search engines and users will value the information you offer.  So, as we’ve already made clear, being well positioned in search results is key to getting new customers, spreading your business and getting more traffic. What are you waiting to start working on it?

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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