Connect with us

How To

Learn What MQLs Are And Why They Are So Important

Introduction Any marketing strategy must be focused on meeting the objectives that each brand has established. Whether they are specific campaign objectives or the general objectives of the company, it is essential that each of your strategies and actions are aimed at achieving the goals. “It is essential that each of your strategies and actions are aimed at achieving your goals.” The lead qualification process will help you make more successful sales, spending less time in the process of converting a potential customer into a final buyer. In this article we want to share with you all the relevant information about Marketing Qualified Leads (MQL) and how they are a key part of your marketing strategy. MQL: What are they and how can you get more for your Digital Marketing strategy? Marketing qualified leads (MQL) are those leads that have already passed some filters from the marketing team, have gone through the first levels of your sales funnel and are ready to be converted into customers. The key to attracting more MQLs is segmentation: building a buyer persona , which is the representation of your ideal customer. This will be of great help when designing the actions that will attract those marketing qualified leads. To carry out this process, it is essential to do market research that gives you demographic and psychosocial data about your audience. In this way you can have an information base on which you will develop your segmentation and your marketing strategies.
“The key to attracting more MQLs is segmentation: building a buyer persona , who is the representation of your ideal customer.” MQLs in Content Marketing and Inbound Marketing Although MQLs are already interested in your brand and you have provided them with information that nurtures their purchase intention, it is important to keep in mind that they have not yet decided to take the final step and have become a customer. This is when your content marketing and your inbound marketing strategy must work hand in hand to lead them to that final decision. You should take care of them even after they have become buyers. The post sale is also part of the strategy. As MQLs already know about you, you must write content with new or additional information for them, either through an email marketing campaign. You should also design a special offer for those who are already part of your database or share with them testimonials that give them security to make the purchase. Why are MQLs important? Although all leads are important, we must emphasize that MQLs have already advanced in your sales funnel and are closer to becoming a final buyer. This means that your number of sales will increase and you can get closer to your goals. “Although all leads are important, once they become MQLs, it means that they have already advanced in your sales funnel and that they are already closer to becoming a final buyer.” On the other hand, marketing qualified leads help you increase and maintain a database that is already more curated. This will allow you to offer them a product or service of interest to promote recurrence in your sales. By designing effective strategies, you can get your MQLs to make more purchases with you. Likewise, through marketing qualified leads you get information and feedback on your processes during this stage of your sales funnel. Finally, MQLs, being in the middle of the sales process, allow you to innovate or test with them more effective ways to convert them to SQL and into final buyers. They will also give you material to optimize your operations. MQL vs LEADS What is the difference? A lead is that user who saw something about your brand, was interested in knowing more or in obtaining some content and left you some means of personal contact. Once a person voluntarily gives you their information and you can have it in your database, it becomes a lead. How can you do it? Through social networks, a web form, your online site, an ad on Google, a landing page, etc. Any means that allows you to obtain the information of a user will help you to get leads. After you have a lead, start your process of nurturing it with information of interest and making it start moving through your marketing funnel . Once the lead passes your first filters successfully and shows that they can be a potential buyer, they then become a Marketing Qualified Lead (MQL). “After you have a lead, start your process of nurturing it with information of interest and make it start moving through your sales funnel.” The main difference is the stage of the funnel where each one is. Sales Funnel What is it? The sales funnel is the process by which leads must advance to go from being an interested user to an end customer. Usually, a sales funnel is made up of the following way:
  • Visitors
  • Leads
  • MQL
  • SQL
  • Sales
For each of these stages you must have a content strategy that helps you maintain user interest. The objective is to encourage you to continue with your process until you reach the final goal, which is the sale. It is also important that throughout the tour you monitor the results of each action you implement. So you can make, in a timely manner, the decisions that allow you to optimize your sales funnel. Now, sales funnels also have three specific phases that we will talk about below. Tofu, Mofu, Bofu and their relationship with MQLs TOFU, MOFU and BOFU are the acronyms that represent the three phases of your funnel:
  • Top of the funnel: it is the upper part, where the objective is to attract the largest number of users to start creating your database. In this phase, you usually don’t have much information about them, so the content is broader, more generalized.
  • Middle of the funnel – This is the center of your sales funnel. Here you already know the user’s needs and you can establish specific actions for them according to the information you got while they were in the TOFU. In this phase the initial group will have been reduced and you will be able to work focused on less quantity, but more quality.
  • Bottom of the funnel: it is the final step to complete a sales cycle. For this phase, you should only have users who have passed the two previous filters and are 90% determined to make their purchase.
Probably at this time you have already had more than one contact with them, even through different means such as a phone call or a face-to-face visit. This will depend on each brand. How to define the criteria of your MQLs To define how you are going to evaluate, score or establish the progress of your leads through your sales funnel, there are different criteria. Lead scoring Lead scoring is a technique that will allow you to rate, rank or classify leads based on their closeness to your buyer persona. This will help you create specific and personalized content that will result in an effective sale. ” Lead scoring (qualification of leads) is a technique that will allow you to score, rank or classify leads based on their closeness to your buyer persona .” You can use lead scoring with any database you have. It is not a technique only used within a sales funnel. When you are in your lead scoring process it is important that you take into account the following factors:
  • Closeness of the lead with your buyer persona.
  • Brand awareness.
  • Phase of the purchase process.
  • Interactions in different media.
Profile Criteria You can also qualify your leads according to their profile, taking into account aspects such as:
  • Geographic location.
  • Shopping habits.
  • Age and gender.
This will depend on your goals and your strategies. The selection technique must be adapted to your brand and your buyer persona. Behavior Criteria In this criterion, as its name indicates, the score or classification of the leads will be according to their behavior , for example:
  • Show interest in the brand.
  • Visit your blog and interact.
  • Request information through your landing pages.
  • Your content is downloaded.
  • Share your data with the brand.
  • Clicks on different links on your website.
All these aspects are relevant when classifying the user and establishing the specific content for him. How to increase your number of MQLs Now that we are clear about what MQLs are, how to get them, nurture them, classify them and keep them moving through our sales funnel, we can talk about how to grow your number of marketing qualified leads. As we mentioned before, the logical thing is that between the step from being leads to being MQLs, some remain on the road. However, the greater the number of those who advance, the greater your chances of selling. That is why we will now define some techniques or tools so that you can make this process more and more effective. Landing and Thank You Pages The landing and thank you pages, landing and thank you pages in Spanish, are perhaps the most common ways in which all brands get their leads. Landing pages are precisely created with the function of obtaining user data and being able to add it to your database. The reader reaches the landing page through a call to action or call to action. Content of interest is usually offered in exchange for your data. For example, the visitor comes to your blog, you offer him a template or an ebook, expanding the content for which he came to you for free. But to obtain it you must leave your email and thus receive the material. This is a win-win transaction, the user receives the information they want and the brand receives the contact to generate a new lead. The thank you page would be the next step. Once the user has reached your landing page and completed the form or left their email, they should go directly to your thank you page. First to thank their action and second, here you can offer more additional content in exchange for more information. This process can help you lead that visitor straight to being an MQL, for example. Lead Nurturing for MQL With this technique you will nurture and mature your leads. This process should occur from the moment the visitor enters your sales funnel until they leave it. With lead nurturing it is important that you get as much information as possible about the lead. You will also offer as much knowledge as possible about your brand, so that it enters the purchase process. Check box or invitation to receive more information Checkboxes is another tool that allows you to obtain information from interested users. In this way you can offer very specific content and give the reader the option to say if they really are interested in receiving it. If so, the user will leave their email in the checkbox and will be able to receive more information. In this way you will be able to know about what other topics, too, they want to receive information. Links in the Blog Within your blog you can also place forms, checkboxes, direct links with call to action, pop-ups and different resources that allow you to obtain user data through the exchange of valuable information for them. As you will see, there are many resources. Choosing the ideals for your brand will depend on your goals and your target audience.  How to go from MQL to SQL? SQL or sales qualified leads are those users who have already gone through practically your entire sales funnel and are one step away from making their purchase. These have already been evaluated by the marketing area and they have approved all your phases. The best way to go from MQL to SQL is with lead nurturing. You can offer not only content but a free trial, a specific offer or special discounts that end up encouraging them to make the purchase. conclusion Last but not least, we remind you that adding value to your users is key to achieving loyalty and generating interactions that help your brand grow and meet your goals. To close this article, we invite you to read more about how to attract those MQLs that help your marketing strategy so much on a professional platform like LinkedIn. This is an excellent medium for your strategy, especially if you are focused on B2B.

Leave your vote

Continue Reading
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.


How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading


How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading


How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading


Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.