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Learn Useful Tips Before Starting Your eCommerce

Introduction It is important to understand that an ecommerce is not simply having a web page. An ecommerce involves many efforts for your company and very valuable resources such as time and money. First of all, let’s understand that not every business needs to be an ecommerce. There are different ways to sell online, if your business is not yet ready to have an online store, I suggest you look for an alternative such as a marketplace, digital trade marketing or digital distributors. If you want to create your own virtual store, you should know that it is a circular process that, as shown by Álvaro Ramírez (Country manager of Vtex Chile), involves: Digital Merchandising, Sales, delivery and Service. For this we must begin by doing an analysis of the environment. First Steps of an eCommerce
  1. Surrounding analysis:
It is important to understand very well the strengths and weaknesses that your company has, in terms of its financial situation, its logistics delivery capacity, the human talent that will build the ecommerce, the digital assets that will serve as content for the page and the service that you must provide customers (this, starting from the point that there is a successful product or service).
“It is important to understand very well the strengths and weaknesses of your company” Similarly, it is important to understand the external context, that is, how my competitors are doing. If after doing this analysis, we conclude that we want to build an ecommerce, we move on to the next step.
  1. Define the profile of your ecommerce consumer:
As explained in the IEBS article , there are several types of sales through ecommerce. These are B2B (Business to business), B2C (Business to consumer), C2B (Consumer to business) and C2C (Consumer to consumer). In addition to defining this, we must know that the profile of your traditional consumer is not necessarily the same as that of your online consumer. For example: it is possible that due to logistics costs, an additional fee is charged for the address. If this is the case, your online consumer should have a slightly higher purchasing power.
  1. Choose a Hosting service :
Kristen Higs indicates that normally when we talk about the web, ecommerce and internet, we do not think about physical space, however, if necessary. All web pages need to store data. This storage occurs on a server and serves, among other things, so that the operation in terms of data capacity, reaction time, quality and quantity of content are optimal. That is why it is important to know what will be the hosting service or servers that you hire to ensure the operation of your ecommerce while spending only what is necessary for this service.
  1. Adopt a technology platform:
The concept of a technology platform is quite broad. In this case we refer to a technology service that allows optimizing a set of simple or complex functions within an ecommerce. Depending on the platform used, functionalities such as menus, the type of navigation, advertising spaces and the ability to perform different actions such as offer settings, combos, types of product views will change. There are currently a wide variety of platforms with different characteristics. To make a decision you must take into account the level of service (24 hour service), administration cost, complexity of use, implementation time, among others. We could even skip step 4 and adopt a platform that includes extensive cloud storage. Some recognized platforms in Latin America are: Vtex, Magento, Shopify, WooCommerce and Prestashop. »To make the decision it is important that the provider adjusts to your needs.»
  1. Select a Payment Gateway:
According to Ecommerce Platforms , a payment gateway is:
“The software that facilitates a transaction by communicating transaction information and in this sense of the word is applied to the equivalent of a physical point of sale found in points of sale ”. In short, it is an intermediary that allows a user to pay within an online store. When choosing a payment gateway it is important to take into account its security and its support, the cost of integration of the gateway, which allows making payments through a mobile device, the cost per transaction that is represented in a sales fee, anti-fraud system and good support that is 24/7. The most recognized payment gateways in Latin America are: PayU, MercadoPago, Paypal, 2Checkout, Redsys, among others. Another form of payment is through credit or debit cards using systems such as PSE (Secure Online Payments).
  1. Logistics:
According to Ayrton Boldt , a good delivery experience is the backbone of the success of an ecommerce business. This makes a lot of sense since this is an extremely sensitive part for the consumer as it demonstrates the level of service of the business. The factors that we must take into account are:
  1. How are we going to deliver the product? It is important to be able to recreate a traditional shopping experience, that is, that the user can receive the product the same as they would buy it in a physical store. For example, if it is a cold perishable product, we must know how to preserve the cold chain so that the product arrives in optimal conditions.
  2. How long will the product or service arrive? The most important thing about this element is that you always fulfill your delivery promise and that it is logical. If you are going to sell a plumbing service, it does not make sense for the delivery to be in 30 days because the user probably needs it urgently.
  3. Tracking: It is important that the customer knows where their product is so they can feel peace of mind about the delivery.
  4. Customer service: This is crucial, if something happens with the order, there must be a team trained to resolve this type of recurrence and it must do so with a proactive, friendly and above all, decisive attitude.
  5.  Pre, during and after sales services:
For the customer to be satisfied, they must feel an accompaniment throughout the sale. It is good that you can get advice on the part prior to your purchase, this can be done through human resources that attend virtual lines or telephone, it could also be done through a bot . The accompaniment during the sale is also relevant to guide the consumer towards the purchase and be attentive to any inconvenience that may arise. Finally, customer contact is a very powerful tool to build loyalty. We can do this through satisfaction surveys, communications thanking you for your purchase, offering advice or simply offering complementary articles. “Remember to always measure this type of effort to understand how your business is doing in the eyes of your customers.” conclusion Creating an ecommerce is not an easy task, but it is not impossible either. Like any business you must strive for the results to be positive. Perform the necessary diagnostics and you will be ready to embark on this great adventure in the world of electronic sales. Article by: Eduardo Munoz Business Manager Colombia | Global Shopper Venezuelan migrant passionate about changing and adapting business models. With experience in marketing, eCommerce and digital trade models. Experience working at Blacksip and Global Shopper with clients such as Diageo and Johnson & Johnson. Lover of traveling and having contact with new experiences. Sumo

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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