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Learn to Configure Bumper Ads and Improve Your Advertising Strategies!

Video ads can be great allies when creating our digital content strategy in online media. Recent research shows that shorter video ads have more impact and are better remembered than classic 30-second ads. The Bumper Ads are the latest trend to consolidate a brief and straightforward format reminiscent of Snapchat and Vine. Shorter video ads have more impact and are better remembered than classic 30-second ads. Have you ever heard of them? In this article we tell you what they are, and why it is worth including them in your Digital Marketing strategy.  What are Bumper Ads? They are advertising videos of no more than 6 seconds in length, which users cannot skip.  These ads can be played before, during or after the videos that the user sees on YouTube, on a Website or on any Mobile Application, as long as they are partners in the Display Network. This new format emerged some time ago, and managed to gain a prominent place within the online advertising segment, as it has many advantages for advertisers. Its short duration and the impossibility of skipping them, allows to connect with the public in a short and easy way for the user to remember, also allowing to reach a wider audience, thus becoming an excellent tool to enhance your brand.  Let’s know some of its advantages 1- Its short duration We know that the use of smartphones has been growing rapidly in recent years. By 2019 Google’s Consumer Barometer indicated that more than 81% of people in the world used them. Nowadays, mobiles have become the favorite devices for video consumption. With this data in hand, Google devised new tools to reach the user, in a short format, highly effective on mobile devices, which ensures that the message is seen and heard. 2- Its great scope YouTube is the most widely used video broadcasting platform worldwide. With more than 1.5 billion users, it is only behind Facebook in popularity. With these numbers in mind, imagine all the potential this tool offers and how it can help you achieve your brand goals. “With these numbers in mind, imagine the full potential this tool offers and how it can help you achieve your brand goals.” 3 -Its low cost This type of ad, in addition to offering interesting advantages such as its short duration, its ability to condense information and being literally impossible to avoid, Bumper Ads have the additional advantage of their low cost compared to other types of ad and formats, since they use bids of CPM, this means that we will pay every time the ad is shown a thousand times. 4- Its high performance  Among other things, their excellent performance is linked to the brevity of these ads, which means that they do not become irritating. The impossibility of skipping them also helps to make this format one of the best choices when putting together our digital Marketing strategy. As an additional fact, the most optimal results in Bumper Ads are usually achieved on mobile devices.  Learn how to configure them Now that we know some of its most important benefits, let’s see how to configure these ads in a simple way:
  • We log into Google Ads.
  • Once here, we select the Campaigns option in the page menu, press the plus button (+) and create a new campaign.
  • We chose brand awareness and reach as the objective of this campaign.
  • When selecting the campaign modality, we select the video option.
  • Once here, we select the Bumper option.
  • In the name of the campaign, we write the name for the new campaign. We recommend you put a name that allows you to identify at a glance the content or objective of your campaign. 
  • At this point, we set the budget, select the networks where to show the ad, the locations to which we will direct it, the language and any other advanced settings.
  • We enter the name for the ad group.
  • We introduce the Target CPM bid.
  • In “Create your video ad”, we put the URL of the YouTube video (it is important to note that the video that we will use for our Bumper ad, has to be uploaded on our YouTube channel, you can configure it with the option of not showing publicly) and follow the steps to create the ad. 
  • In Video ad format we select the option Advertising advertisement.
  • We put the final URL of the video, the visible URL and all the URL options.
  • We put the name of the ad, we give Save and continue and Done! We already have our first Bumper Ads configured.
Better practices Now that we know how to configure a Bumper Ads campaign we will tell you the best practices to achieve an impressive ad: Taking Think With Google as a reference , we share four actions that you can implement to optimize your Bumper Ads: 1. Focus on a single, simple purpose Advertising Bumpers are designed to reach viewers at times when they are receptive to a quick and focused message. That makes having a single, simple purpose for your ad absolutely key. And the discipline this requires can help improve your ad.  2. Plan the time to set the ad:  It is important to remember the context of our user: he clicked on a video and is waiting to see it. Many of the most effective advertising bumpers I saw started with a shocking image around which the story was built. A single theme or visual cue can also immediately indicate to viewers that they have entered your brand space for a few moments. These simple approaches help avoid the temptation to stuff too much into the aperture, which can confuse users. Effective ads also leave users with a clearly expressed final thought or call to action that is given enough time to absorb. “Effective ads also leave users with a clearly expressed final thought or call to action that is given enough time to absorb.” 3. 30 second ads do not contain all responses A possible starting point for your first advertising bumper can be your 30 second ad. But to fit that story in 6 seconds, you have to know what to reduce. It is important to take a clear inventory of the entire story and retain only the aspects that will make for a powerful and memorable bumper. We can also use the other means as a springboard. For example, the six-second format can be great for amplifying a print or content campaign, leveraging simple images, or a striking headline. Depending on the purpose of your ad bumper, these simpler concepts can work well and be just as fruitful as a shortened version of a longer video ad.  4. Build in series, rather than singles Finally, keep in mind that bumpers can be powerful little touches that add up to something bigger. Some of the most memorable campaigns I saw went beyond a single ad to a series of six-second ads exploring different facets of an idea or message. Building in series also allows us to think differently about how to create impact. Bumpers can be combined to tell a larger story or even used with other video formats, such as display ads or TrueView, to extend, amplify or echo what we broadcast in 6 seconds. In conclusion Now that you know what bumper ads are and how they can help you in your digital strategy, you are surely excited to start running your campaigns. If they are your first steps in advertising on YouTube, starting by configuring your Bumper Ads is an ideal way to start, since as we saw they are easy to configure and have excellent results.  Digital advertising in video format is a powerful tool to create an emotional connection with your audience, and cannot be lacking in any Digital Marketing strategy. These types of actions will greatly help you improve the metrics of your conversion funnel.  “Digital advertising in video format is a powerful tool to create an emotional connection with your audience, and it cannot be missing from any Digital Marketing strategy.”

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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